In what seems to be the future of online marketing, social media platforms provide a fantastic opportunity to make money online without any special recruitment. Facebook, for example, is the largest social media network globally with over 1.7 billion active monthly users. It’s a goldmine for marketers looking to gain access to this large audience.
The key to converting customers on social media is by providing value. People want to do business with those they trust, and so the opportunity to earn trust through content marketing is massive. Create valuable content that would interest, entertain, or educate your audience and you’ll be able to draw them into action – whether that’s to buy your product or service, enter a competition, subscribe to a newsletter, or simply become a regular purchaser from your website.
Here we’ll examine how to make money on social media, initially focusing on Facebook but later expanding to social media platforms such as Twitter and Instagram.
Set Up A Facebook Page
The first step to making money on Facebook is to set up a business page. You can do this through the Facebook homepage.
In the following screenshot, we can see that the Facebook page for FCA UK (Financial Conduct Authority) offers regularly published content, news articles, and educational seminars. These are valuable resources for anyone interested in the financial services industry, and so we can see how this Facebook page is providing value to its audience.
You can also subscribe to content from businesses and personalities you admire, resulting in personalised news alerts that keep you up to date with the latest industry developments.
To truly succeed on social media, you need to produce content that is both engaging and valuable. To get started, you can use free blogging platforms such as WordPress or Blogger to create and post articles that engage with your audience. You also need to look at sponsored posts as a form of content marketing to drive sales – but be careful not to use these excessively.
The advantage of using content to attract people to your Facebook page is that you can tailor your articles to appeal to specific audiences, and measure the results of your campaigns easily through various online platforms.
For example, a business page for Marmite (a food product with a large social media following) might want to write an article on the top food trends for 2021. These articles can then be used to draw in new audiences, and ultimately result in new customers.
Measure The Results
Above all else, the key to effective content marketing is measurement. When Marmite posts an article on top food trends for 2021, they can measure the results of this campaign. Not only does this provide them with valuable insights into what content performs well, but it also shows them how effective their inbound marketing strategies are.
An important factor to consider when measuring the results of a content campaign is to look at interactions with the content rather than just the number of clicks or impressions. For example, is someone actually reading your article on food trends, or are they just skimming it while browsing Facebook?
This is a crucial distinction, as the number of interactions (i.e. likes, shares, and comments) you receive with content is more valuable than the number of times your content is viewed.
Join A Social Media Marketing Group
One of the simplest ways to make money on social media without any special recruitment is to join a social media marketing group. These are communities of bloggers, content creators, and social media marketers who come together to promote and grow each other’s businesses on social media.
When you join a social media marketing group, you’ll have the opportunity to connect with other marketers to learn more about content strategy, digital marketing, and how to successfully promote a business on social media.
The best part about joining a social media marketing group is the ability to access a variety of content, including blog articles, case studies, whitepapers, and more – all useful and free for your business. Essentially, this is a goldmine for content marketers who are looking to expand their knowledge.
Make Money With Affiliate Marketing
Another amazing opportunity on social media is affiliate marketing. In short, affiliate marketing is when a business pays commission to people (known as affiliates) who promote its product.
To be able to engage with an affiliate marketing program, you simply need to set up a website (or blog) and create content that entices potential affiliates to promote your product or service.
Once you’ve established some healthy affiliate relationships, you can promote various products and services, including those produced by your own company – typically with a 50% or more discount.
While affiliate marketing can be quite lucrative, it’s important to remember that you’re not going to make a fortune straight away. Instead, you’ll need to build a following and gain credibility before you can really start making money from affiliate marketing.
Make Money With Product Review And Giveaways
In a similar vein to affiliate marketing, product review and giveaways can also be a source of quick and easy cash on social media.
When a business or product is reviewed and given away free of charge by a trustworthy third party, this can attract potential customers who are seeking to learn about the product or service – or simply want to win the item for themselves.
To find out more, you can visit Classy Gals, an affiliate marketing network that connects you with female businesses seeking to promote their products and services – including those related to education, lifestyle, and travel.
If you’re looking for an easy way to make money from home, why not consider reviewing products and offering your honest opinion for a small fee? You can then promote these products on social media and earn a commission when someone clicks the link or buys the product.
Make Money With Influencer Marketing
Last but not least, we have influencer marketing. Influencer marketing is when a business pays commission to people (often well-known popular figures in social media) who promote its product or service.
To be involved in influencer marketing, you simply need to create content that is useful or entertaining enough that people want to share it with their audience. Once this content is sufficiently popular, a business can seek you out as an influencer and pay you to promote their product or service (typically with a percentage of the sale, no upfront fees).
The key to becoming an influencer is to have a large enough social media following to gain the trust of brands and businesses. Once you’ve established this, you can use your influence for cash instead of praise.
In the coming months, we’ll be looking at various ways in which you can make money online without any special training – including ways to make quick cash, ways to make side income, and how to become a successful entrepreneur. So keep your eyes peeled.