Radio frequency (RF) online marketing is a way of doing business that allows you to market your products and services over radio waves without being limited by the physical address system of traditional marketing.
Also known as ‘wireless marketing’, this approach to marketing allows you to target specific groups of people within the reach of wireless communication devices (e.g., mobile phones).
With the right tools and a little bit of know-how, you can put together a working business that helps you to generate sales and build a rapport with prospective customers in ways that nothing else can.
In this guide, we’ll cover everything you need to know about making money in RF online marketing from A to Z.
Create a Profitable Business
One of the first things you’ll want to do is create a profitable business. To do this, you’ll want to research competitive pricing, identify your target audience, determine your sales funnel, and consider the financials of your business. We’ll review these topics in more detail below.
Choose The Right Location
When choosing a location for your business, you’ll want to consider a couple of things. First, you’ll want to look for a space that is easily accessible by potential customers. This will help you to build credibility with the people that you’re trying to attract. You also want to make sure that the location is legal; in most areas, you’ll want to find a commercial space with proper licensing. Finally, look for a location that feels comfortable for you and your employees.
Determine Your Marketing Strategy
Determining your marketing strategy is one of the most important parts of setting up your business. This will involve deciding which marketing methods you’ll use to attract customers to your store. It is a good idea to sit down with a professional marketer and hash out a comprehensive plan. Developing a solid marketing strategy is essential for the healthy growth of your business.
Choose A Product Name
If you are creating a product for sale, you’ll want to choose a product name that is both memorable and easy to type. The former will make it easier for customers to find your product; the latter will make it easier for you to order and track your products. Having a unique product name also helps when marketing your product online. If you are using Google Ads, you can create campaigns based on product names.
Select A Domain
A domain is a website address that is designed to be unique and memorable. When selecting a domain for your business, you’ll want to think of something that is both easy to spell and is representative of your brand. For example, if you are creating a beauty products brand, you might want to choose a domain such as beauty-product-review.com.
Choose A Website Host
If you’re creating a website for your business, you’ll want to choose a website host that is both reliable and cost-effective. When choosing a host, make sure that they are a reputable company and that they provide 24/7 support.
Decide On Your Product Image
Your product image is one of the most important elements of your website design. This is the visual that your customers will see when browsing your product or service pages. If you are designing your product yourself, take your time to get it right. Remember, this is the first impression that most of your potential customers get of your business, so take the time to get it right.
Also, make sure that the image is representative of your brand. If you are using a specific company to design and build your website, be sure to work with someone who understands your brand and has the experience to pull it off.
Make Sure That Your Website Is Mobile-friendly
If you are targeting mobile users, your website needs to be mobile-friendly. This means that it needs to be designed in a way that is easy to navigate and does not slow down the device’s performance. Even if you have the best of intentions, loading a mobile-heavy website can really cause problems for your customers. Performance is key on mobile devices, especially if you’re selling high-priced products or services. For example, Chase Bank USA reported that 70% of their traffic comes from mobile devices and that performing well on mobile enabled them to gain a significant amount of traction in a short amount of time. This is why it’s so important to make sure that your website is mobile-friendly.
Set Up Google AdWords
If you’re planning on selling your products and services online, you’ll want to set up Google AdWords. The goal of this program is to gain online leads and increase web traffic to your website. To set up AdWords, you’ll need to choose a product name that is both memorable and easy to type. Next, you’ll want to create a short-tease for potential customers. This short-tease is what appears when someone types in keywords into the Google search bar and hits ‘enter’. Having a short-tease is the first step towards getting leads in your AdWords account.
Once you have a lead in your AdWords account you can set up automated bidding or set up custom bids. Automatic bidding is when Google determines the price that they will pay for each click and each conversion based on historical data. Setting up a custom bid is when you determine the price that you’ll charge for each conversion manually. Custom bids allow you to enter a maximum amount that you’re willing to pay for each conversion and determine the actual cost per conversion. This is an advanced strategy and requires a bit of research and experimentation to be successfully implemented.
Set Up MailChimp
MailChimp is one of the most popular email marketing platforms used by businesses of all sizes and types. Setting up a MailChimp account is free and the instructions are very easy to follow. Once you have set up your account, you’ll want to use the ‘Dashboard’ to create email campaigns. You can also use the program to track the open-rates and click-through rates of previous campaigns. Using this data, you can optimize your future email marketing campaigns.
Set Up Autoresponder
An autoresponder is a program that delivers a series of emails to your subscribers or customers after they have subscribed to your email list. The most basic type of autoresponder is the welcome email that you’ll send to new subscribers. Once you have set up your autoresponder with a welcoming email, you can get more creative and use the program to send out unique emails based on a subscriber’s interaction with your website. The amount of freedom that your autoresponder allows is extremely powerful and makes it perfect for drawing in more website traffic and converting that traffic into paying customers.
Set Up Back-Office
A back-office is the set of tools and resources that you need beyond the basics of a website. This includes things like order processing, data analysis, and email marketing. All of these tools and resources can be accessed from a single place, which is why we recommend using a service like Marketo or Pipedrive. These are both cloud-based applications that you can use to create and manage sales processes, track and analyze marketing data, and send out personalized emails. With these applications, you don’t need to maintain all of this data in one place; this is handled automatically.
Consider The Financials Of Your Business
It is important to consider the financials of your business before you get started. This includes knowing your cost-basis, what you’ll need to invest in equipment, the necessary licenses and taxes, and much more. There are hundreds of variables that can influence the financials of your business, so it is important to have a clear picture in mind before you begin.
Review Competitive Pricing
After you have determined your marketing strategy and set up the basics of your website, it’s time to review competitive pricing. Just like anything else in life, the prices of goods and services vary from one place to another. The good thing about online marketplaces is that you can easily compare prices; this is especially beneficial for those who are new to the industry since it makes it easier to find a good deal. You should do this before you make any significant buying decisions.