The world has changed. Not only have traditional approaches to making money significantly shifted online, but entire industries have sprung up to support and service the growing demand for digital marketing, social media, and SEO skillsets.
While it’s certainly possible to still make a living from traditional forms of marketing, the growth of the digital economy has created a need for automated marketing platforms (or “Bots” as they’re often known).
The Demand For Bots
For decades, businesses have turned to marketing automation – software that helps businesses automate marketing processes – to power their marketing departments and distribute their marketing messages.
This trend has continued and, during the past year alone, marketing automation software grew by 12.8% year-over-year and is projected to grow 21% year-over-year during the next.
Why? The rise of online marketplaces, social media platforms, and email marketing has made it easier for customers to research products, compare prices, and order items with just a few taps on a mobile device. As a result, consumers have less time to devote to traditional advertising methods, such as listening to advertisements on the radio or watching commercials on TV.
Accordingly, companies across industries have seen an increase in demand for marketing automation as a whole and, within that, for bots specifically. What Are Bots?
Put simply, a bot is a series of automated, digital marketing activities designed to engage with audiences, acquire new customers, and grow the business.
When we think about marketing and marketing automation, many of us might think about expensive, enterprise-level software or silky-smooth automated marketing campaigns executed by sophisticated organizations. While those are perfectly valid uses of Bots, they aren’t the only ones.
What if we told you there was a way to utilize marketing automation – even the free versions – to generate hundreds of thousands of dollars in revenue every year? Wouldn’t it make sense to try it out?
How to Make Money With Bots
The key to making money with bots is by understanding how people interact with them. To put it plainly, you don’t need to become an expert in digital marketing or spend thousands on marketing automation to make money with bots. All you need is a little bit of ingenuity and the willingness to try new things.
Here are eight ways you can make money with a bot:
1. Create a Discount Code.
One of the simplest yet most lucrative ways to make money with a bot is to create a discount code for a specific product or service.
For example, if you run a marketing agency and the product you’re promoting through organic search is web hosting, you could create a special discount code for anyone that hosts with your favorite hosting provider.
Then, when a customer uses the code during checkout, you’ll get a commission for that purchase. It’s that simple!
You can also create codes for specific products within a niche. For example, if you’re promoting a fashion company that specializes in clothing for women, you can create a discount code for “fuchsia” clothing or “summer dresses,” and so on.
The key is to find products that are easy to resell. If you do your research and identify a product that is bound to increase in demand, you can bet that there will be others trying to get their hands on it. This is when you can make money fast with a bot.
2. Start An Online Shop.
If you’re the creative type, you might already have an idea for a product or service that can be successfully marketed and sold online. If not, it’s quite easy to implement. All you need is a simple e-commerce store with a few products and you’re good to go.
Start an online shop in a niche that you know will become a lucrative business venture. Once you start making money, you can expand your operations to other profitable niches.
3. Start An Affiliate Marketing Network.
An affiliate marketing network (A.M.N.) is a group of affiliate marketers that work together to generate sales for one or more businesses. In return, the member businesses pay the network monthly commissions that are based on the affiliate sales.
To start an A.M.N., you first need to obtain a merchant account with a reputable merchant account provider. Next, you need to sign up with affiliate networks that have yet to be approved by the major credit card companies (MasterCard, Visa, and so on).
Once you’ve done that, you can start setting up your individual affiliate accounts and begin building a team.
4. Promote A Membership Program For A Business Or Non-profit.
A business or non-profit can take advantage of the goodwill and trust generated by their brand to offer memberships that provide perks, discounts, or other valuable benefits.
For example, if you are promoting a gym and you have hundreds of clients, you can set up an affiliate program where they can become members and get all the perks that come with being a member. (For a full list of affiliate perks, take a look at our blog post on affiliate marketing perks).
The great thing about this approach is that it doesn’t require massive investments or complicated software to get started. All you need is a gym and an idea. Once you have that, you can begin to build your team and gain some money from the effort.
5. Start A Blog.
Blogs are all the rage right now, but did you know that they can be a powerful tool for affiliate marketing?
The key is to pick your niche, build your audience, and then promote your blog’s affiliate links.
To build an audience, you need to put in the work. But if you’re serious about making money with a blog, you should consider investing in quality content and then promoting advertisers that are suited to your target audience. Once you have a good amount of content, you can begin to monetize it through affiliate marketing. (For a more detailed introduction to affiliate marketing, check out our post on How to Make Money Online).
Creating blogs for specific niches is highly profitable, as there will always be a demand for that type of content. If you want to create a profit-generating blog, consider starting a health and fitness blog around a specific topic (e.g., weight loss, fitness training, etc.).
6. Start A Youtube Channel.
Youtube is the second-largest video platform, reaching 500 million monthly active users.
Like blogs, you can create videos to promote affiliate offers but, on youtube, you can also create how-to or explainer videos to educate your audience about a certain product or service. (You can even use this technique to create “mini-docs” about specific products).
The great thing about youtube is that it’s incredibly easy to get started with. All you need is a computer and an internet connection. Once you have those, you can begin to build your audience and eventually, monetize your content through affiliate marketing. (For a more detailed introduction to affiliate marketing, check out our blog post on How to Make Money Online).
7. Start A Facebook Page.
Facebook is the largest social media platform, with over 2 billion monthly active users.
If you’ve been avoiding Facebook because you think it’s only for “social media fanatics,” think again. Facebook and its affiliate partners earn billions of dollars a year from businesses seeking to gain leverage in the online world.
You can set up a Facebook page to promote your business just like you would a blog but, on Facebook, you can also connect with your audience through live chat, Q&As, and other forms of “digital engagement.”
If you’re looking for a free platform to build your audience, Facebook is the place to be. Not only is it the largest social media platform, but it also allows for some excellent outreach if you team up with a reputable marketing agency. Ultimately, if you want to make money online, Facebook is a great place to start.