Facebook ads can be a great way to engage with your audience and gain valuable insights on what’s working and what needs to change. But with these ads comes a responsibility to keep the platform free from abuse and ensure your business follows all the correct regulations. Luckily, Facebook makes it easy to keep up with these guidelines by offering a number of tools that can help you avoid common mistakes and ensure your ads are doing exactly what you want them to do.
Set Up Facebook’s Advertising Platform Correctly
One of the first steps to effectively using Facebook Ads is setting up the advertising platform correctly. This means making sure that you have the necessary permissions from Facebook to run ads on their platform. You’ll also want to make sure that you are running ads for the appropriate audience to achieve the most effective results. Setting these two factors up correctly can be quite the challenge, so make sure you consult with a reputable advertising agency if you’re struggling with this stage.
Determine the Best Time to Post on Facebook
The best time to post on Facebook is between 8 AM and 11 PM. Although this may seem like common sense, many businesses post at times that aren’t the best for reaching their audience. Don’t get me wrong, there’s nothing wrong with a little bit of spontaneity, but when you’re determining the best time to post on a social media network like Facebook, you need to take into consideration the following guidelines.
- Your post’s timing should match your target audience’s routine
- Avoid posting during holidays
- Avoid posting at night
- Avoid posting in the early morning hours
- Try not to hit the ‘like’ button while you’re posting
- Avoid using hashtags
- Look at what other brands are doing and imitate
- Establish a presence on other social media platforms
- Track your performance on social media
- Stay consistent
- Include calls to action
- Create content that is relevant, useful, and high quality
- Include sponsorships
- Regularly review and revise your content
- Monitor your social media accounts
- Measure and analyze the results of your content
As you can see, this can be a lot of work, and it’s important to ensure you’re putting in the right effort. This is where a lot of businesses fail when it comes to social media; they don’t devote the necessary time to developing a strategy and don’t measure the results of their efforts. Don’t be that business. Be the best, most reliable, and consistent business you can be by following the guidelines I’ve laid out above. This way, you’re sure to succeed on social media.
When was the last time you posted on social media? If you’re reading this, I assume the answer is ‘never’, which is why you’re on a blog post in the first place. Now that you’re starting to get the hang of things, it’s time to start posting regularly. Create content that is engaging and interesting and use the tools available to you to gain as much traction as possible. Your first hundred or so posts may not be perfect, but don’t worry about that. Just keep posting and don’t be discouraged by any failures you have along the way. Consistent content is the key to being successful on social media, so keep that in mind as you strive to build an audience.
Use Analytics To Track The Results of Your Efforts
One of the most important things you should do once you start seeing positive results from your Facebook Ads is to track these results and make sure you’re adjusting your strategy appropriately. This way, you’ll be able to tell if what you’re doing is working or not and whether you need to change course and try something new. This will help you keep your campaigns focused and ensure you’re not wasting your time and money on anything that’s not providing the results you’re looking for. Keep your analytics platform up to date and make sure you’re measuring the right variables. Pay special attention to tracking users who have interacted with your content in some way, especially if they’ve visited your website or blog article before. Having some level of analysis is essential to being able to adjust your strategy and increase your effectiveness in your ads.
Avoiding Common Facebook Ads Mistakes
Whether you’re just starting out or you’ve been using Facebook Ads for a while, it’s important to remember the following tips and tricks to avoid common mistakes and ensure you’re running the most effective ads possible.