What is Scentsy? Scentsy is an online store that sells homemade scented products. All the products are handmade and come with an adorable scent. The best part is, you can actually make money selling these products! You sign up for a free account, fill out a quick profile, and then start marketing to potential customers. You will then be presented with the option to purchase one of the many products on offer with a discounted price. Sounds like a win-win right? Let’s dive in and see how you can make money selling Scentsy products.
The Basics
Selling Scentsy is very similar to any other e-commerce store. You will start by creating a simple webshop with a static home page with some sample products. Next, you will want to move into adding more content to the site such as more products, blog posts, and social media.
When a customer clicks on a product, they will be redirected to a product detail page where they can learn more about the product, see images, and read product reviews. From there, they can either continue shopping for more products, add the product to their cart, or go back to the homepage.
Marketing And Product Research
Once you have a small amount of content on your website, you can branch out into marketing and product research. This is where you will find the moneymaker. You can use Facebook’s new interest-based ads, look into buying ad space on other platforms, or you can do nothing at all and just let the money come to you. There really is no wrong answer in this case.
Pricing
Pricing is pretty easy. The standard pricing for a single product is $14.95 with free shipping via Amazon. So, if you want to sell one product on your website, you would set the price at $14.95 and waive all the fees (shipping, taxes, etc.). Easy peasy lemon squeezy.
Shipping
This is where you will make the most money. You can choose to either have the products delivered to your customer’s door or you can have them shipped to a store for them to pick up. You will want to do your research before making a decision. For example, Amazon’s FBA program requires you to have a physical location. So, if you are willing to open a store, you might want to consider going this route instead. Shipment is pretty cheap via Amazon ($5.95) but having the product delivered to your customer’s door is a great way to build trust and a connection. Your customers will love you for it. Plus, you can earn a small commission on each product sold. How’s that for a win-win situation?
Promotions
You can use some of the same techniques used for online stores in general to promote your Scentsy sales. Whether you choose to do this via an affiliate program, a giveaway, or maybe even a discount, you have a variety of options.
The point is to find a way to get the word out there about your website, products, and discounts so that your customers can find you. You can use tools like Google Adwords, Facebook ads, and Instagram to find customers and potential shoppers who are most likely to purchase your products.
Analytics
You should look into using a tool like Google Analytics to track the traffic to your site. This will help you find the most effective marketing strategies and where you should focus your efforts to make the most sales.
Scentsy Loyalty Program
Finally, you can create a special loyalty program for your customers where they can earn discounts and free products for doing certain things. For example, you can give shoppers who purchase a certain amount of products a 10% discount and give those who purchase a certain number of products in a month a free product. It’s a simple idea, but it’s effective. You can also communicate with your customers via email about special offers and discounts. This is a great way to get some word out there about your business while also connecting with your customers.
If you run a small business, you can create a very similar program for yourself. It might take some time to get used to using a tool like this, but in the end, it’s worth it. You will find that once you do, the money just keeps coming in.