The 2016 presidential campaign was a game-changer. Thanks to the emergence of digital marketing and social media, entrepreneurs (and everyone else) now have the ability to reach countless potential customers just by posting content online.
The news empire that is 21st Century Fox owns a whopping 67% of American TV stations, and it recently bought the rest of the station for a whopping $55 billion. The New York Times Company purchased the Opensource.com website for a staggering $30+ million.
It would be an understatement to say that the news industry is undergoing dramatic changes. While many traditional media outlets are struggling, the ability of entrepreneurs to monetize content via online channels has only increased.
Let’s look at ways you can make money online with CBS News. The following will examine the basics of marketing, digital marketing, and how to earn up to $500 a month online without any special training. You’ll also learn how to make the most of affiliate marketing, which is one of the most popular and effective ways to earn money online.
Why Is the News Industry Changing So Quickly?
The news industry has changed dramatically over the past few years. Once dominated by traditional television stations, the industry is now dominated by digital platforms and social media.
Thanks to the rise of digital marketing, content creators (including journalists) can easily gain exposure and build a following on social media channels like Twitter and Facebook. This in turn drives engagement, traffic and eventually leads to ad revenue.
At the same time, many traditional news outlets have struggled to adapt to the digital age. Once considered the primary source of news for millions of people, older generations are now turning to online sources for their news.
Moreover, many people now get their news online, avoiding cable and relying upon sites like Facebook and Twitter for their daily fix. This has undoubtedly had a dramatic impact on the traditional news industry, as older generations, considered the primary source of news for so long, are now turning to the internet for their news.
The Role of Digital Marketing
Whether you’re a journalist, blogger, or just someone who regularly posts content online, you’ve probably considered how important a solid digital marketing strategy is to driving traffic and revenue.
The same concepts that work for traditional businesses work for digital marketing. You want to establish a presence on social media channels and leverage that to gain credibility and build a brand for your business. Moreover, you can integrate digital marketing with other platforms and tactics to further amplify your reach.
The great thing about digital marketing is its scalability. You can test and adjust your strategy based on the results of your experiments. Moreover, all of this can be done without the need for massive investments or extensive training. Simply set up a Twitter account and start posting to measure the effectiveness of your strategy. It’s that easy.
How to Make Money Blogging With CBS News
Blogs are a great place to establish your presence online, and they can also be a profitable venture. Once you’ve established a small audience, you can use your blog to promote your products and offers. Moreover, you can use affiliate marketing to monetize your blog. In affiliate marketing, you’ll be paid when someone clicks a monetized link or buys a product that’s promoted on your blog.
To be able to effectively monetize a blog, you’ve got to follow a few simple steps. First, you need to pick a niche. Second, you need to find affiliate products within that niche. To find these products, you can use a tool like Google Trends to search for trending topics. Third, you need to find a way to get traffic to your blog.
There are many ways to gain traffic, but you need to use a strategy that will generate interested and engaged readers. You can try paid ads, sponsored posts, or display ads. However, if you’re just getting started, try focusing upon organic traffic via influencer marketing, user-generated content, and content syndication.
For example, if you focus upon health and fitness, you could try creating content that’s useful to your audience. If you write a popular blog post that’s about a nutritionist’s top tips for weight loss, you could see your blog post republished on other sites. This is often referred to as content syndication.
If you want to get started fast, you can try using a tool like Traffic Analytics to find popular topics and influential bloggers within your niche. You can also look for guest blogging opportunities or consider pitching a story to a news publication in your niche. Once you’ve got some content up and running, you can use affiliate marketing to start earning a few bucks. It’s as simple as creating a blog, finding a niche, and then leveraging social media to gain credibility and grow your business.
How to Make Money With YouTube
YouTube is one of the biggest platforms for user-generated content, with over a billion videos watched every day. This is a great place to build and grow your audience. Simply find a niche (like beauty or fashion), and you can create videos on almost any subject. Moreover, there are over 200 million monthly active users on YouTube, with an average user spending over 90 minutes per day on the platform.
As a content creator, you’ll want to build a following on YouTube. To do this, you need to use a few simple digital marketing tactics, like live video chats and blog posts. Additionally, you can use keywords and hashtags to gain exposure upon search. You can also create playlists to organize and expose your audience to new content. Moreover, you can use tools like Influencer Marketing to connect with influential people within your niche.
How to Make Money with Twitter
If you’ve got a sizeable audience upon one of the biggest platforms for user-generated content, you can simply use your followers to further your online presence. You can take advantage of Twitter’s algorithm changes to get more engagement with your content. To do this, you’ll want to create and share content that is relevant to your audience. Additionally, you can use tools like Chirpify, which connects you with brands and businesses that are interested in having you on their side.
Brands and businesses can contact you via your Twitter account, and you can connect with them to further explore potential collaborations. You can also use your Twitter account to respond to and engage with other users.
The Growth of Online Marketing
This year has seen a massive shift toward digital marketing and online activity, especially as businesses have tried to cut back on costs and increase efficiency. Offline marketing, including television advertising and billboard placements, have suffered as a result. Thanks to the ever-increasing popularity of social media, content creators can now effectively promote their products and services via digital marketing strategies. As people continue to seek entertainment and information online, media empires like 21st Century Fox have seen an opportunity and capitalized upon it.
Additionally, as businesses have tried to cut down on costs, they’ve looked to online marketing as a way to save money. Many marketers and businesses have seen the benefits of working remotely, and with the right strategy and tools, content creators can easily establish themselves as reputable and authoritative figures in their niche.