How Much Money Do Online Personal Trainers Make?

If you’re looking for a side hustle, consider starting an online personal training business. The internet provides a wealth of information and social support, as well as the ability to connect with potential clients. Many people make a decent living from home selling fitness training plans and executing workout routines. However, how much money can you really make as an online personal trainer? Let’s take a look.

Hourly Rates For Personal Trainers

It’s important to note that the going rate for personal trainers is pretty high. According to the Bureau of Labor Statistics, the average wage for a personal trainer is about $23.62 an hour. If you’re seeking to make a few extra bucks, consider offering your services part-time or on a per session basis. Some companies offer very lucrative full-time opportunities. For instance, the Fit Small Business Marketing and Training Program, under the American Association of Advertising Agencies (4A’s), offers a Work From Home position with an industry leader. The salary is $50,000 a year plus bonus. For more information, visit their website here.

Cost Of Living In The Area

One of the primary considerations when pursuing any new career is to decide whether or not you’ll live in the area. Although the cost of living in a major metropolitan area is high, it’s not entirely unreasonable if your goal is to make a great living at home. According to the Council for Community and Economic Research, the cost of living in San Francisco is high but similar to that of a major metro area. You’ll also need to consider the cost of living in smaller towns and cities. For example, Bryan, Texas, has a cost of living index that’s 79% of the national average. This means that even though the average home price in Bryan is $150,000, you’ll only need to earn $100,000 a year to satisfy your needs. You can use a cost of living calculation tool to easily determine how much money you’ll need to make in a given area.

Market Size

An important factor to consider when pursuing any new career is the market size. Many entrepreneurs underestimate the importance of marketing their products and services to a targeted audience. According to HubSpot Blogs’ Senior Manager of Marketing Essie Acolatse, if you want to succeed as an online personal trainer, you must “know your audience, engage with them, and then sell to them.” Once you have their attention, you can convince them to hire you or buy your products. To create a successful business, you’ll need to take the time to figure out how big the market is for your product or service. Start by looking at the demographics of your ideal customer. In the case of online personal trainers, this might mean looking at people using specific platforms or websites to find fitness information and workout tips. Consider looking at the digital landscape of your area to see how many people are utilizing the internet to find health and fitness information. Once you know how many people you’re addressing, you can figure out how much competition there is for your customers. Having more choices than customers is called the “free market.” In theory, competition should lead to lower prices for the consumer. However, in practice, this isn’t always the case. In many industries, including health care, having more competition doesn’t always lead to lower prices.

Pricing Strategy

Most entrepreneurs think that pricing is simply a matter of opinion. Although this may be true, you must have a very good reason for your pricing structure. Just because you want to make a profit doesn’t mean that you should offer steep discounts to attract customers or that you should price your product or service at a loss. According to, when you decide to enter the business of selling a particular product or service, you’ll face the challenge of justifying the price you choose to charge. Before making this decision, you must consider a few important factors. First, what is the cost of making the product or provision of the service? Second, what is the average price that a similar product or service sells for in the marketplace? And third, how much can you afford to lose if you underprice your product or service and lose a few customers? The last question is the most important because it will determine how much profit you’ll make in the long run. In general, it’s best to choose a price that is high but not unreasonable. This way, you’ll entice customers but won’t completely shock them. Additionally, research shows that people are more likely to purchase goods or services when they feel they’ve been given a special promotion or a discount. According to, most consumers will trade higher prices for special offers or discounts. For example, when Apple introduced the iPhone, it didn’t offer many details about the phone’s pricing structure. In the end, it mostly boiled down to “get it at a good price or don’t get it at all.” This is the same with most Apple products. Even though they’re expensive, most people choose to buy them because they know that the price is usually worth it.

Profit Margin

Profit margin simply means how much of your revenue (income) is left over after you pay your business’ expenses. A good margin is considered to be in the 30% to 40% range. In theory, if you can get your cost of sales (what you spent on the product or service) down to 15% to 20% and your profit margin up to 60%, you’ll be able to sustain yourself financially as an entrepreneur. However, it’s not easy to achieve this level of performance. According to, starting a business is similar to climbing a ladder. At first, you’ll enjoy the accomplishment of getting to the top. However, eventually, the climb becomes a struggle. This is particularly true if you want to become a high-margin business.


In most cases, starting a business will be considered a profit-making activity. However, if you’re unsure whether or not your revenue qualifies as earnings, you should consult a tax professional. Most likely, you’ll have to pay taxes on your profits. Depending on your state of incorporation, you might also have to pay corporate taxes. In some cases, you could be liable for payroll taxes. Additionally, if you have employees, you’ll have to pay for their health insurance and retirement contributions. The same goes for any independent contractors or freelancers you might have working for you. Taxes can be a pain, but they’re necessary evils of being an entrepreneur. Still, the stressors of taxes can be eased a bit with a good accountant who knows how to navigate the tax maze. Still, taxes are taxes, and you have to pay them.


If you’re seeking to increase your profit margin, one strategy is to outsource as much as possible. These are activities that you can hire others to do for you. If you want to become a successful entrepreneur, you’ll need to learn to be comfortable delegating tasks and being selective about which tasks you’ll complete yourself. According to, there are several advantages to outsourcing. First, it can dramatically increase your profit margin. Second, it can free up time to focus on growing your business. Third, it can allow you to grow organically and according to plan without the detours that come with running your own business. Finally, it can create a win-win situation where both you and your employee are satisfied with your freelance arrangements.


Even after you’ve established yourself as a successful entrepreneur, the climb to the top won’t end. From the very beginning, you’ll have to learn how to manage yourself and your employees effectively. In most cases, the person charged with managing a business is called the “chief executive officer” or “CEO.” This is a very important title that should be respected and heeded by all employees and managers within the organization. The CEO is ultimately responsible for making sure that the business remains profitable and that its assets are being properly utilized. In some cases, the title of CEO can be bestowed to other senior executives within the organization. In these situations, the person holding this title can become a “shadow CEO.” Below the CEO, you’ll have a “COO” (Chief Operating Officer) and other senior executives such as a “CFO” (Chief Financial Officer) and a “CCO” (Chief Compliance Officer).