Red Dead Redemption 2 is currently one of the most popular games released this year and it wouldn’t be a surprise if it took the gaming world by storm.
Developed by Rockstar Games, Red Dead Redemption 2 is a prequel to the 2010 game Red Dead Redemption and it focuses on criminal Arthur Morgan (AKA ‘Dutch’) who must travel to 1930s America to track down the man who murdered his family.
The story, which was penned by Canadian novelist Bo Jensen, follows Morgan as he navigates historical events such as the Great Depression and the Civil War.
While many games are released every year, only a select few rise to become something special. Red Dead Redemption 2 is one of those special releases. Not only does it build on the foundation of a great game, but it also takes advantage of the increased processing power of modern PCs and the internet to create something greater.
The Economics of Online Gaming
The gaming industry has changed a lot in the last decade, moving away from traditional retail and and more towards online distribution and monetisation. This transition has been made possible by the introduction of smartphones and the internet.
The increased capability of smartphones and the internet have made it easier for game developers to create online hubs where players can purchase content and interact with other users.
In the past, gamers would typically purchase games from retail stores such as GameStop or Barnes and Nobles. However, with the advent of smartphones and the internet, players can now download games from the comfort of their homes and even on the go.
This content can then be sold to them online by game developers, with the proceeds going to the business.
Online gaming also makes it easier for developers to track player progress and analyse user behaviour. With these insights, they can optimise gameplay and improve the user experience. This, in turn, makes games more attractive and profitable.
The increased capabilities of smartphones, tablets and the internet make it easier for games to be played online. This, in turn, leads to more revenue being generated from games.
The Future of Online Gaming
While many predict that the future of games will involve either VR or AR, the majority see the future online in terms of games.
According to Enigma Research, 69% of gamers see online gaming as the future of gaming. This is mainly down to the accessibility of games via smartphones, tablets and the internet.
Other forms of gaming, such as Cardboard Computer’s and OUYA’s upcoming Steam Deck, are slowly fading away as gamers are moving towards more portable and accessible devices.
This increased portability has also made games more susceptible to cheating. With the ability to play anywhere and anytime, it’s easy for individuals or groups of players to collude and share gameplay in order to gain an unfair advantage.
To combat this, game developers need to think of ways to provide a better and more enjoyable experience for their players. Ways to keep them engaged and interested in games.
Red Dead Redemption 2 Guides & Help Pages
If you’re looking to make money in Red Dead Redemption 2, there are a number of different ways to achieve this. While many gamers may choose to go the traditional retail route and spend money on in-game gold, an untapped gold mine may lie in the form of data mining.
With the help of certain websites and in-game tools, players can enter an undisclosed amount of gold per day, per week or per month. All they need to do is complete certain tasks and deliverables inside the game.
Getting to this point isn’t easy, as you’ll need to build up a team of analysts who can keep track of all the tasks and deadlines you’ve set in order to make money in this fashion.
Thankfully, there’s also a more streamlined way to mine for gold in Red Dead Redemption 2.
The Freemium Model
In the last few years, the increasing capability of smartphones and the internet have made it possible for games to go ‘freemium’.
A freemium game is one that provides most of the basic functions and interfaces for free, with additional in-game purchases available for those who want to further enhance their experience.
While some may argue that freemium games are inherently inferior to their pay-to-play counterparts, the truth is that they’ve played a crucial part in the development of online gaming. For those who choose to play freemium games, this form of monetisation has made it much easier for developers to gain traction in a crowded and competitive market.
With a large proportion of gamers choosing to play on consoles and on PC’s, game developers can easily set up shop and begin developing for multiple platforms.
Monetising User Data
One of the mainstays of any game’s lifespan is data gathering. While most players may see this as a negative, game developers can use this information to their advantage and monetise user behaviour.
This data can be used to target specific groups of users with deals and discounts, or to better determine when to renew a subscription for a content-based service.
With over 100 billion USD being spent globally on in-game purchases annually, it’s easy to see why gaming companies and data analysts are so interested in gathering user behaviour data.