If you’re looking for ways to make extra money, you’ve probably considered exploring the lucrative world of online marketing. But what will you do if you’re a woman? Will you be able to cash in on the trending topics and lucrative niches? Do women even want to be online marketers? These are common questions for anyone looking to dive into the world of online marketing, and the answer is, of course, yes.
Like any other industry, the online marketing world is a masculine-dominated realm. While it’s become significantly more welcoming to women, especially as newer platforms like social media have emerged, finding success in this area can still be a challenge. That’s why it’s important to equip yourself with the right strategies, tools, and skills before you dive in.
Where Do I Start?
If you’re looking to break into online marketing, you first need to determine where you’ll fit in. There’s a lot of competition and many paths to follow, so where will you stand out? Which platforms will be most effective in allowing you to grow your audience and gain traction?
As a general rule, the shorter the phrase, the more people will type to find the information they’re looking for. That’s why shortening URLs (Uniform Resource Locators) has become so in demand. While it can be tempting to go for the shortcuts and easy clicks, you must resist the urge to create highly descriptive and long URLs simply to get more traffic. The better the URL, the higher the click-through rate and the more money you’ll make. So, don’t be afraid to invest the time to create a perfect URL.
Another important consideration when breaking into online marketing is understanding the key differences between the realms. What do I mean by that?
If you’re looking to work in the world of SEO (Search Engine Optimization), you’ll need to understand that this is a field dominated by men. While you’ll find many talented women who’ve made their names as SEO experts, it’s still a predominantly male-oriented area of online marketing. Women have made huge contributions to other areas of digital marketing, however, which you should consider embracing.
For instance, when it comes to content marketing, many marketers and digital strategists see women as the driving force behind the “Millennial market.” Consider focusing on this audience to build your brand, develop your skills, and eventually find a profitable niche.
What About My Passion
If you have a genuine talent or skill that you believe could be useful in the world of online marketing, consider focusing on that area instead of following the crowd. It’s always better to bet on your skills and abilities than to follow the trends.
For instance, if you’re a graphic designer, you might want to explore utilizing your skills in creating logos and other similar design projects for companies. If your area of expertise is social media marketing, you might want to start a blog or venture into social media management for businesses.
It’s important to remember that this is still a man’s world, and there will always be people who are better at tapping into certain markets and trends than others. That’s why it’s important to find your strengths and build upon them.
What About My Experience?
Just because you’re a woman doesn’t mean you don’t have the experience necessary to succeed in the world of marketing. Far from it, in fact. Women have always played an integral role in every area of marketing, whether it’s been through research, analysis, or simply putting up with men who believe they know best.
If you’ve had any experience in marketing, whether through an internship, a part-time job, or even a previous career, it will definitely count for something. When applying for your first role, make sure you mention everything that is relevant to the position, including your experience. This will certainly make you stand out amongst the applicants.
For instance, if you’re applying for a SEO role and you’ve had no experience in digital marketing, don’t just apply because you’re a woman. Instead, prove that you’re qualified by showing that you’re an SEO expert with a proven track record. The more you can display, the more likely it is that you’ll be successful.
How Do I Get Hired?
Once you stand out amongst the competition, the next step is to get the attention of potential employers. For that, you’ll need to find the right people to connect with and make sure they know you’re interested in the position.
Remember, this is still a man’s world. Even if you do have the skills to succeed in an online marketing role, you’ll need to prove it to men who may hold the key to your future success. One way of doing that is by contacting the right people. Start with your local community and get to know people there. Then, explore meeting up with successful online marketers and other prominent figures in your industry to show that you’re a well-connected, ambitious, and dedicated individual.
Being a woman in a man’s world is definitely a challenge, and breaking into the world of online marketing can be a real task. This is not to discourage you from pursuing your dreams, but to help you prepare for the challenge that lies ahead. Don’t be afraid to embrace the fact that you’re a woman and don’t let that hold you back. Instead, use it to your advantage by demonstrating your incredible skills and potential.