If you’re a woman looking to make money online, it’s important to understand that being a “girl” in the industry doesn’t necessarily mean you’re automatically worth less than a man. In fact, there are many valuable women working in the online world that you should know about. So before you start selling yourself short, let’s explore how to make money online as a girl (without being a fake).
1. Create a business that targets the needs of women
If you enter the online world looking for a shortcut to wealth, you’ll soon find that you’re one of many who have come across what is known as the “binary wealth gap.” This is where, because of unequal gender representation in corporate America and other positions of power, men make up the majority of the wealthy, with women holding a significant portion of the lower classes. In other words, men can be found at the top and women at the bottom. Although this is slowly starting to change, the traditional gender roles still apply.
If you’re a woman wanting to make extra money, one of the best ways to achieve this is to start a business or side gig that specifically targets the needs of women. For example, if you have experience as a dental hygienist and could provide women with better oral hygiene via web-based marketing, then you can start a business called Smile Consultants. Or if you have a background in human resources and know how difficult it can be to find good help with childcare, you can start a business that provides online child care solutions for businesses.
Whatever your industry expertise, you can create a profitable business that provides a valuable service to women.
2. Avoid being a “vanity” buyer
If you want to start an online store, you’ll need a payment method that accepts online transactions. One of the best options, which almost all major banks and credit card companies offer, is what’s known as “E-commerce payment processing.” With this method, you can accept credit cards (including Visa, MasterCard, and Discover) as well as bank transfers via ACH. This is the preferred option for online stores because it gives them the flexibility to take online orders from anywhere in the world.
If you decide to go this route, make sure that you don’t try to sell any of the products that you sell through the store. Instead, market yourself as a trusted source for the products that you promote. Building a reputation as a trusted source is much more valuable in the long run than trying to trick people into believing that your products are worth what you’re asking for them. In other words, avoid being a “vanity” buyer.
3. Find a niche and work hard to grow your business
The first step to making money online is establishing a presence on social media. To do this, you need to find a niche. A niche is basically a “small market or segment” within the large market for a product. For example, “gym wear for women” is a niche within the general category of “fitness.”
When you find a niche, you can use social media to follow and connect with similar businesses (i.e., other companies that sell athletic gear or yoga wear) as well as consumers who share your niche. When businesses and customers connect on social media, they typically have a strong bond that provides you with an opportunity to develop future business relationships. Additionally, you can use social media to discover new products and promotions that could be valuable to your business.
Once you have a small but loyal audience (known as “sales partners”) on social media, you can take the next step and create a landing page for your store. A landing page provides valuable information to people who are searching for your product. Typically, a landing page will contain details about your product, including its features, specifications, and pricing. Additionally, you can include photos of the product and any online reviews that exist for it. Many big brands, such as Apple, use landing pages to drive traffic to their websites.
A successful landing page typically provides consumers with enough information to make a decision and engage with your business. If you decide to accept online orders, your landing page will also provide prospective customers with a way to find your store and make a purchase. If someone is interested in your product, they will most likely click on a link to find out more information or make an order.
4. Use free online tools to build your audience
To build a following on social media, you can use free tools that connect businesses with consumers. For example, you can use the Google My Business tool to create a profile for your business, add contact details, add social media profiles, and connect with potential customers. Additionally, you can use the LinkedIn Marketing Platform to gain credibility with prospective customers, develop solid relationships, and eventually drive profitable sales.
When you use free tools to gain credibility with potential customers, you don’t have to worry about paying for marketing later on. Additionally, you can use free tools to track the performance of your marketing strategies and measure the success of your campaigns.
5. Use SEO to find your audience
Once you have a small but loyal audience on social media, you can use search engine optimization (SEO) to find new ways to connect with them. SEO helps businesses, brands, and webmasters to organically rise in the search engines (i.e., Google, Bing, and Yahoo) when consumers are looking for specific products or services. If someone is looking for “gym wear for women,” for example, they will most likely discover your business on search engines because you have optimized your website or blog for the search terms “gym wear for women.”
To optimize your website or blog for search engines, you need to incorporate keywords into your content. When you do this, the search engines will see your content and give you some credit (i.e., rank higher) for the content’s relevance to the given keywords. In the example above, the writer has used the terms “gym wear for women” and integrated those keywords into the article as a means of optimizing it for search engines.
The content on your website or blog should be easily digestible and provide the reader with valuable information. While building a following on social media, you may choose to do this through affiliate marketing, which earns you a commission every time someone clicks a monetized link or buys a product that you’ve suggested. Affiliate marketing is a popular way to make money online because it is relatively easy to set up and maintain.
6. Monetise your audience
Once you have a small but loyal audience on social media, you can use their interest in your product to generate revenue. The easiest way to do this is through what’s known as “affiliate marketing.”
With affiliate marketing, you don’t necessarily have to build a brand new audience to make money. You can use your existing social media following to find others that might be interested in your product or service. When someone clicks a monetized link or makes a purchase after being inspired by your content, you earn a commission.
There are many different ways to make money online. It depends on your specific skills and interests. But above all else, make sure that you focus on building a profitable business rather than just trying to get by. Doing this will help you avoid falling into the “binary wealth gap” that still exists in many parts of the world. Furthermore, finding a way to provide value to society is a worthy goal that can be easily achieved through a side gig or a business that you’ve created. So whatever your reasons for wanting to earn an income online, make sure that you do this through a legitimate source and avoid anything that looks or feels like a scam.