If you’re looking for ways to make money online, you’ve probably considered the lucrative world of affiliate marketing. Toward that end, you might have started an eCommerce store, launched a blog, or perhaps even participated in a ClickBank or eBay affiliate program. While there’s certainly no question that online marketing can be a profitable venture, the role of a physician isn’t necessarily one that commonly comes to mind when thinking about making bank online.
However, as the world becomes more digital, the opportunities for physicians to earn extra income through online marketing continue to grow. To that end, we’ve compiled a list of ways that you, as a physician, can make money online. We’ll cover everything from SEO to blogging to affiliate marketing, so you can develop effective go-to-market strategies to complement your medical practice.
Create An Online Store
In addition to the above-mentioned online marketing strategies, you could also consider the lucrative world of eCommerce. The advantage of an eCommerce store is that you can essentially sell anything online – including physician-branded products such as stethoscopes, blood pressure cuffs, and band-aids. Not only do you have a myriad of products to choose from, but you can also take advantage of the ever-growing list of online marketplaces – from niche forums to social media – that seek to connect patients with the healthcare services they need. When establishing an online store, you’ll want to make sure that the design of the site reflects the high quality and reputation of your medical practice. It’s also important to keep in mind that some clients may seek healthcare information online, so it’s crucial that the information they find is of good quality and easily accessible.
Find A Niche For Your Blog
A blog can become a useful marketing tool for a medical practice, as it allows you to create content that is both educational and engaging. As the name suggests, a blog can be used to write about different topics related to healthcare, including clinical trials, new medical procedures, and tips and tricks for improving your medical practice. A niche is entirely dependent on your own preferences – including your specialties, training, and experience – and aims to serve as a small pool of targeted content that is both informative and entertaining.
In finding your niche, you want to make sure that your choice is a popular one among your target audience. After all, if you aim to become a go-to source for information on your chosen topic, you’ll want to ensure that your blog can attract and retain your target audience.
Join An Online Community
In addition to establishing a blog, you could also become a member of online communities that exist solely to serve as a platform for physicians to share and discuss information and news relating to healthcare. Not only can you utilize these communities to establish yourself as an authoritative voice in your chosen field, but you can also use the sites to establish and strengthen your network of contacts, who may one day become potential customers or collaborators for your business.
To establish yourself as a thought leader in your industry, you could consider participating in medical journals clubs, blogging for medical education websites, giving presentations at academic medical conferences, and publishing work in high-quality, peer-reviewed journals. These are just a few of the many ways that you could use social media to become an industry thought leader – not to mention that established authors and academics often use platforms such as Google Scholar, Mendoza, or ILLUSTRIS to find articles and research papers relevant to their work.
Create YouTube Videos
More and more people are turning to the internet for health information, so it’s vital that you establish yourself as a thought leader in the field. One of the best ways to do this is through YouTube videos. Not only can you create informative, educational videos about your specialty, but you can also use the platform to entertain and inform your audience with entertaining vodcasts, Q&As, and tips and tricks for improving your medical practice. You can make money online through affiliate marketing, selling and displaying ads on your videos, or you can set up a freemium model, where you offer your content for free but charge for services or products that you discuss in your videos. Even if you don’t intend on pursuing ad-based revenue, you might consider using YouTube to establish yourself as a voice in your industry, create a buzz around your content, or attract patients and future customers to your practice.
Build An Email List
You can also use your YouTube videos to build an email list. Not only will your subscribers receive regular blog posts and useful information from you, but they’ll also be kept up-to-date on the latest news and information relating to healthcare through your vodcasts, Q&As, and other YouTube content. You can then use this list to further develop your practice by directly marketing to potential patients, sending them promotional material, and increasing your social media presence. Consider using platforms like MailChimp or ConvertKit to build and grow your email list.
If you’re looking to establish yourself as an expert in your industry, you could consider pursuing some of the above-mentioned options, or you could even start your own freelance business and utilize the above-mentioned platforms or websites to find clients.