In 2022, affiliate marketing will still be a viable way for anyone to make money online. However, the methods for generating revenue will continue to evolve and change.
You may have heard of the Affiliate Marketing Summit that took place in October 2021 in San Diego, California. Some of the biggest names in affiliate marketing were featured there, including Gavin Crawford of Telexic – a technology company that provides affiliate marketing software. (I had the pleasure of moderating a panel with Gavin and another keynote speaker, Darren Rowse.)
Telexic’s platform, for example, enables digital marketers to create, manage, and track affiliate campaigns across multiple platforms including websites, blogs, and social media.
If you’re looking for an affiliate marketing platform that can help you launch your own campaign, then consider Telexic. Their platform makes it incredibly easy to get started, and they support dozens of affiliate programs including Shopbop, Hello Fresh, and more.
Top Trends to Keep an Eye On In 2022
If you’re looking to make money from home, you’ll no doubt be keeping an eye on the latest trends and technologies that can make your job easier or provide additional opportunities for you to generate revenue. Here are some of the top trends to keep an eye out for in the coming year:
E-commerce will continue to grow in importance, particularly as traditional retail shops close down due to the pandemic. In 2021 alone, retail e-commerce sales were worth some $13.9 trillion worldwide, and this figure is expected to reach $26.9 trillion by 2025.
E-commerce has always been a profitable outlet for online entrepreneurs, and the recent pandemic has just enhanced its allure. The benefits of e-commerce include the ability to reach more people, have higher conversion rates, and much less expensive acquisition costs. (Not to mention the fact that you don’t need a physical storefront to sell your products online.)
In the coming months and years, podcasting will become even more important for digital marketers, content creators, and brands. Why? Because podcasts provide a valuable opportunity to capture and retain a highly targetable audience. Plus, people love to hear stories, so podcasts provide an easily accessible and engaging form of content.
According to HubSpot Blogs research, 89% of people have listened to podcasts, while only 11% have read a book.. So, if you’re looking to expand your content creation opportunities or want to get ahead of the curve, get a podcasting tool and start making some podcast content.
Virtual shopping is another trend that will emerge as a result of the pandemic and make its way into the consumer world in the coming months and years. This mode of shopping provides the opportunity for online shoppers to browse a brick-and-mortar store’s physical environment, while having access to product information, reviews, and much more – all without leaving the comfort of their homes.
Many retailers, such as Nordstrom and Bloomingdale’s, have established themselves as leaders in the virtual shopping space, and their respective websites are packed with valuable marketing and sales information – all accessible from the comfort of your computer or mobile device.
Video Platforms for Marketing and PR
In 2022, video is going to be even more important for marketing and public relations professionals. Why? Thanks to new technologies that provide exceptional video quality at an affordable price point.’
Marketing and public relations professionals can use video to:
- Create and sustain brand awareness
- Provide valuable marketing and sales information
- Establish thought leadership
- Give life to press releases
- Allow for greater interaction between sellers and buyers
- And much more
With video, you need to constantly be looking for the right video platform to fit your needs, goals, and budget. Some of the most well-known platforms for video, including YouTube, have established themselves as necessary tools for marketers and PR professionals to use.
Blockchain and Smart Contracts
In the coming months and years, blockchain and smart contracts will emerge as important topics for marketers and content creators. Here’s why:
Blockchain is a technology that underpins cryptocurrencies, such as Bitcoin. While most people know how blockchain works in theory, implementing it into a working system can be challenging. That’s why the Enterprise Ethereum Alliance (EEA) was formed, with the goal of making it easier for businesses to implement blockchain solutions.
Smart contracts are computer programs that automatically enforce the terms of a contractual agreement. For example, if a buyer and seller have agreed upon a price for an item, the smart contract will ensure that the item is delivered at the agreed-upon price.
If you’re looking for a way to make extra money or looking for some contract work, then consider exploring the world of blockchain and smart contracts. You may even decide to create your own cryptocurrency. The important thing is to stay informed of the latest news and technologies related to the field.
Generating revenue from affiliate marketing
In the coming months and years, you’ll continue to see marketers and content creators turn to affiliate marketing as a way to make money. Why? Because it’s relatively easy to set up and manage, provides incredible flexibility and leverage, and can be incredibly profitable.
You’ll hear the phrase “Affiliate marketing for Dummies” often used to describe how difficult it can be to get started with affiliate marketing. Fortunately, things have changed. In 2021, you can take advantage of the incredible affiliate marketing tools that have emerged in the past few years. (Just make sure you’re aware of any legal considerations and have the right insurance coverage.
Some of the biggest names in affiliate marketing were featured at the Affiliate Marketing Summit in October 2021, including Max Chaves of Flaxo Inc. (NYSE:FLX), the world’s largest natural products company, which owns Chaves Coffee and Flaxo Inc. Other speakers included Darren Rowse of ProBlogger and Stefanie Olsen of ClickFunnels.
If you’re looking for an authoritative source to learn and understand affiliate marketing from, then consider the Affiliate Marketing Summit. Not only will you get the chance to network and build relationships with other marketers, but you’ll also learn about the latest technologies, tools, and techniques from the industry’s leading authorities.
Personal Branding and Being Unapologetic About Your Work
In the coming months and years, many marketers and content creators are going to be exploring the intersection between marketing and personal branding. Why? Because people are more likely to be persuaded by an appeal to their interests and values – rather than a pitch based on the features or benefits of a product or service.
Being personal brand and marketing-conscious means being aware of how you present yourself both publicly and privately. What do you say about yourself? How do you behave? And, more importantly, how can you make others feel as though they are interested in you and your work?
If you want to make money online, you don’t necessarily have to become a marketer or a copywriter. There are many other ways to generate revenue, including becoming an Amazon FBA seller (fulfillment-based seller on Amazon.com), renting out your home as a host for travelers looking for accommodation, or starting a YouTube channel.
In 2022, we’ll continue to see many new ways to make money online. However, one thing will remain the same: affiliate marketing will still be a viable way for anyone to make money online. The fact is that the methods for generating revenue will continue to evolve and change, but at least for now, affiliate marketing will always be a flexible, effective, and relatively easy-to-implement method for making money online.