The internet is a massive place. With over 2.9 billion people reading blogs and articles online, and over 4.8 million blogs being written on a daily basis, it’s clear that more people than ever are finding the information they need online.
If you’re looking to make some extra money from home, you’ve probably considered the lucrative world of home-based businesses. But if you’re looking to dive in head first, how do you go about making money online using public information?
The answer is remarkably simple. You can use public data of any kind to create a digital marketing platform that generates passive income. So long as you have a computer and an internet connection, you can launch a business that allows you to get paid for providing useful information to readers. Sounds fantastic, right?
The Basics Of Digital Marketing & E-commerce
To understand how you can make money online using public info, it’s important to first understand a few key concepts in digital marketing and e-commerce.
Firstly, the meaning of digital marketing. In essence, digital marketing is the use of digital tools and techniques to promote a business or brand. The rise of the digital economy has led to the rise of digital marketing. Since the beginnings of e-commerce in 1994, online marketing has grown from a small subset of online activity to a mainstream approach.
Secondly, email marketing. In the world of digital marketing, email marketing is one of the most popular and effective digital marketing strategies. It’s a type of marketing where you use email (more formally called a drip campaign) to communicate with potential and existing customers about your products or services. These emails can contain a wide range of content including promotional offers, product reviews, FAQs, and more.
Last but not least, SEO. Search engine optimization, or SEO, is the process of adjusting the content and structural information of a website so that it ranks higher in search engine results when a user types in a search query. This process is a combination of on-page SEO and off-page SEO. On-page SEO is making sure the information placed on a website is optimized for search engines, while off-page SEO is expanding a website’s reach to reach more people. Both on- and off-page SEO can be used to influence search engine algorithms such as Google, Bing, and Yandex, so it’s important to keep up with the ever-changing SEO game.
Now that you have a basic understanding of these key concepts, let’s dive into how to make money online using public information.
Step 1: Choose A Niche
When you’re deciding whether or not to enter the online world of business, it’s important to consider what you’ll be doing. In terms of marketing yourself as an information reseller, it’s vital that you choose a niche that aligns with your skills and experience. If you’re an experienced SEO, for example, you might consider specializing in online marketing for businesses.
To find your niche, you’ll need to do some research into the various home-based business ideas that are out there. From analyzing the most in-demand industries to identifying the top-selling products, you can discover a treasure trove of information about your chosen niche.
Once you’ve identified a niche that you feel confident will be in demand, consider whether or not to dive in head first. A lot of entrepreneurs have found success by first learning the ropes, then using that knowledge to quickly establish themselves in their chosen field. However, if this is your first foray into the field of online marketing, it might not be the wisest decision to rush in without any training. Instead, take a step back, and build up your knowledge base gradually.
Step 2: Gather The Materials
There are several ways to make money online using public information. But before you begin your digital marketing journey, you’ll need to consider gathering the necessary materials. To begin with, you’ll need a computer and an internet connection. As much as possible, you don’t want to purchase devices or software that you don’t need. For instance, if you’re creating a blog, you don’t need to purchase a wordpress.com membership. Similarly, if you’re going to be using social media to promote your business, you don’t need to purchase a huge bundle of Facebook ads.
To make money online, you’ll eventually need to reach out to one of the many companies that provide affiliate marketing services. You’ll need to sign up with an affiliate marketing network (such as ShareASale or Affiliate Window) to begin with. This way, you can easily connect with various companies that have affiliate programs. You’ll then need to consider what products you can promote, and how much you’ll be paid per sale.
Step 3: Create Your Blog
If you’re new to the world of blogging, the first thing you should do is to create a blog. As mentioned above, a blog is a kind of online platform where you can publish articles discussing various topics. An informed and experienced blogger can make a pretty good living off their blog. You can create a professionally-looking blog in no time at all using free platforms such as WordPress and Shopify.
Once you’ve got your blog up and running, it’s time to begin crafting content. If possible, start by researching the various topics that are likely to be in demand within your niche. Once you’ve established yourself as an expert within your chosen field, consider pitching articles to publications that are likely to be interested in your niche. It’s also a good idea to reach out to the companies that you’ll be promoting to see if they have any media sites or publications that they might be interested in working with.
Step 4: Choose An Email Marketing Platform
To begin with, you’ll need an email marketing platform. This should be something that you can set up easily within minutes, and that provides you with all the features you need to get started. Using an email marketing platform to promote your business is highly effective, easy to do, and a whole lot of fun. In the earlier part of this article, we discussed the importance of gaining a good understanding of email marketing, and this is exactly what you need to know when choosing an email marketing platform.
There are several popular email marketing platforms, such as Marketo and ConvertKit. In terms of features, Marketo has a whole section of their platform dedicated to helping you design effective email campaigns, while ConvertKit provides you with all the necessary tools to build, send, and track your email marketing campaigns.
Step 5: Design A Web site
The next step is to design a web site. This step is a combination of art and business, so you’ll need to take both into consideration. If possible, find a web designer that’s up to date on the latest web design trends, and that has a good understanding of SEO. A well-optimized and designed website will generate a significant amount of traffic, and can help establish you as an authoritative source within your niche.
A professional-looking web site will put you at an advantage both online and off. If you’ve ever shopped at a physical store with the aid of your smartphone, you’ll know how important a well-designed store website can be. This is the digital equivalent. So as much as possible, you don’t want to use a template or a cheap, knockoff domain name. Instead, invest in high-quality content, such as photos and videos, that establish your expertise.
Step 6: Use Social Media To Get Found
Once you’ve got a web site up and running, it’s time to begin using social media to get found. To maximize your chances of being found, you should consider using the right platforms, and the right marketing strategies. Below we outline the various platforms you can use, and some basic tips for effectively using them.