It’s no secret that the world of online marketing is becoming more about affiliate marketing than simply promoting products. While there are still opportunities to be found within the traditional world of advertising, the reality is that times have changed.
If you’ve been paying attention to the news, you’d know that the traditional advertising models are under attack. Google Adsense, Facebook Ads, and Twitter Ads have all been accused of enabling click fraud. Simply put, click fraud occurs when a person or group of people click on ads or social media content in order to make money off of it without actually buying the product or service being advertised.
Last year alone, there were over $16 billion spent globally on online advertising. So it’s an area that is certainly worth exploring.
The Basics Of Affiliate Marketing
If you’re new to the world of online marketing, then it’s important to understand a few important terms and concepts. Before we get started, let’s make sure we’re on the same page regarding definitions.
What is affiliate marketing?
Put simply, affiliate marketing is a type of online marketing in which you earn a commission (at no additional cost to yourself) when someone clicks a monetized link or buys a product that’s promoted on your website. In other words, you’re essentially driving traffic to a merchant’s site, where they make a sale.
You can think of it like this: When a consumer clicks a monetized link or buys a product that’s promoted on your website, you earn a commission.
What is affiliate marketing coupled with?
Depending on how the platform functions, you may also be able to earn commissions for products your audience interacts with, whether digitally or physically. For example, you may earn a commission if someone clicks on a coupon or makes a purchase using a discount code you provide.
On some platforms, you may also earn commissions for referring friends and family to the retailer or merchant. Basically, any interaction your audience has with your promoted products or services (including clicks, views, calls, and demos) while on the platform will result in a commission.
When you refer friends and family to a retailer or merchant using a discounted code, you earn a commission. Not only that, but you also earn a new customer. By investing in affiliate marketing, you’re investing in future sales.
The Differences Between Affiliate Marketing And Ecom
While affiliate marketing can be a profitable venture, it’s important to know the difference between affiliate marketing and ecom (or electronic commerce). Ecom is when a consumer buys a product or service directly from a merchant or retailer online (i.e., without going through an affiliate).
With affiliate marketing, you’re essentially driving consumers to a retailer’s site where they make a purchase. Once the consumer has completed the purchase, you receive a commission (at no additional cost to yourself).
To make money online with affiliate marketing, you’ll need a merchant account (like Stripe, Shopify, or PayPal), a website, and a way to generate traffic. You can use tools like Google Adsense, Facebook Ads, and Twitter Ads to gain exposure. When someone clicks a monetized link or makes a purchase using a discount code you provide, you earn a commission.
Ecom is different in that there is no completion of a purchase necessary to earn a commission. When someone clicks a monetized link or makes a purchase using a discount code you provide, you earn a commission without any additional action on your part. Essentially, you’re just getting paid for driving traffic to a retailer or merchant’s site.
How To Make Money Online Without Having A Website
If you’ve been reading this far, then you probably have a decent amount of experience in setting up and running a website. If not, then this might be a good opportunity to create a website or blog around a topic you’re passionate about. There are plenty of profitable niche markets out there that you can tap into if you take the time to build a website.
Blogs and websites are invaluable in the world of affiliate marketing. A good website, for example, can help you build a brand, attract potential customers, and generate leads. If you have a knack for creating quality content and use resources like Hootsuite, you can even gain social media influencers to promote your products.
Having a well-designed, user-friendly website is a critical element to the success of your affiliate marketing efforts. Your site isn’t just a place to promote products—it’s a virtual storefront that could potentially earn you revenue. If you have a knack for creating quality content and use resources like Hootsuite, you can even gain social media influencers to promote your products.
The Pros And Cons Of Paid Or Earned Per Click (PPC) Advertising
One of the most popular and effective forms of online marketing is paid per click (PPC) advertising. Simply put, when a consumer clicks on a sponsored link or buys a product that’s promoted on a paid per click platform, you earn a commission.
PPC advertising is a type of online advertising in which you pay per click (PPC) for the exposure your ad unit provides. For example, if you wanted to advertise on Google Adsense, you could do so for as little as $5 per day (with the minimum daily cost being $5).
The benefits of PPC advertising are that you don’t necessarily need to have a huge budget to get started and can get started generating revenue right away. The major downside is that it is very dependent on organic search engine optimization (SEO) and paid search marketing (PSM), making it very difficult to predict how much you’ll earn without any effort put in up front. Like any other form of advertising, the return on investment (ROI) can be very high, but it can also take a lot of time to generate revenue.
Which one you’ll choose really depends on how much you need to earn and how much time you have to devote to the endeavor. If you need money now and don’t have the time to devote to SEO and PSM, then PPC might be a good choice for you.
Monetizing Social Media
The world of social media is effectively creating a new economy, one in which people are seeking to monetize their content. If you’re new to the world of social media, then this section is a must-read because it’ll tell you everything you need to know about how to monetize your content.
In the past, people would use blogs and websites to establish authority in their niche. In today’s world, however, people are using social media to do the same. If you’re looking to find success in the world of social media, then it’s important to become a thought leader in your niche. If you’re looking to establish yourself as an authority in your niche, then you may want to consider looking into ways to monetize your content (if you don’t already do so).
Monetizing Blogs And Websites
One of the most effective ways to make money online is to monetize your blogs and websites. When you do this, you essentially use your content to promote products or services that are relevant to your niche. There are plenty of affiliate marketing opportunities out there, and if you have a knack for creating high-quality content, you can definitely make some money online.
If you’re looking for an easy way to make money online, then you might want to consider looking into ways to monetize your existing blogs and websites. There are plenty of affiliate marketing opportunities out there, and if you have a knack for creating high-quality content, you can definitely make some money online.
Monetizing YouTube Videos
YouTube is one of the biggest and most popular video platforms; as of September 2019, it is estimated that over 1.9 billion people use the platform every month. Needless to say, this is a gold mine for marketers. If you’ve got a digital marketing channel on YouTube, then it’s a great place to promote your products. If you don’t have a channel, then you can use tools like YouTube Advertiser Dashboard or Video Ad Revenue Meter to gain access to this lucrative market.
The great thing about YouTube is that it’s extremely accessible. With billions of users, there are sure to be millions of people who would love to purchase your product. Even if your target audience doesn’t necessarily identify as being digital consumers, there’s a good chance they’ll have a love for YouTube and want to see more videos from the platform.