You might be familiar with the term Internet marketer. It’s anyone who creates and sells products or offers online via websites, blogs, or social media platforms such as YouTube and Twitter.
In today’s world, the Internet is a treasure trove of information and opportunities, and thanks to the digital nomad lifestyle, many online entrepreneurs are earning a good living from the comfort of their homes. If you’re looking to make some money from home, you should consider trying your hand at online marketing or starting a blog. Below, you’ll discover how to make money online with blogs.
The Growth of Online Entrepreneurship
According to digital marketing agency Canva, there were 2.7 million online shops worldwide as of January 2021. That’s a 13% increase over the previous year and a sign that more and more people are getting the entrepreneurial bug and are looking to jump into the online marketplace to create and grow businesses.
If you want to try your hand at entrepreneurship, you have a range of options. You could start an online store (check out Shopify for inspiration), or you could become an affiliate marketer for a company that supplies products you’re passionate about. While the above-mentioned options can easily make you money online, there’s another way to create a business while keeping your full-time job —> Start a blog!
You might be familiar with the term ‘blogger’ as it relates to journalism, but in the context of business and entrepreneurship, a blog can be used to establish your personal brand, promote your products or services, and gain credibility and trust with future customers.
Why Blogging?
Blogging is a fantastic choice for those looking for a way to make money online. You can start a blog in any niche and make money online via affiliate marketing, selling and shipping products as a retail store, or through a digital nomad lifestyle. If you have a passion for a subject — be it fashion, lifestyle, travel, food, or business — you can create and sustain a profitable blog around it.
A well-written blog can be an effective marketing instrument. The words on a blog can be both a product and service —> they can promote your blog post and foster trust in your readers as they guide you through a purchase funnel that could include product research, consideration, purchase, and then on to become a loyal customer.
The Many Niches for Blogging
One of the things that make blogging such a flexible and lucrative business model is that you can easily target your audience and speak to them via your blog. The world is a big place and there are many different topics and subjects you can write about. If you have a specific niche or area of interest — be it health, travel, food, lifestyle, business, or fashion — you can create a blog around that subject matter and gain credibility and trust with your target audience. For example, if you love to travel and you want to inspire others to do the same, you could create a blog around that subject matter and target potential customers in the travel niche.
Blogging As An Investment
Another great thing about the rising tide of online entrepreneurship is that more and more people are looking to gain credibility and trust online. Blogging can be a fantastic way to do this through the creation and growth of a personal brand. If you have a blog that gains credibility and trust with your audience, you’ll be able to generate organic traffic that could lead to future revenue.
With so much competition in the digital space, a way to stand out is to create and grow a personal brand around genuine value. One of the best and simplest ways to do this is through blogging. You could create a blog around any subject matter you’re passionate about, but if you want to stand out and be memorable, you should pick a niche that’s somewhat obscure. Choose a niche that you believe you have an edge over your competitors in.
The Four Essential Elements of a Successful Blog
If you want to create and sustain a successful blog, you should look to incorporate the following four essential elements.
An Established Personal Brand
Before you start your blog, you should ensure that you have an established personal brand. Have you ever felt like you’re drowning in the flood of digital information and have you ever wondered what would make your voice stand out above the rest? The answer is a personal brand. Your blog will serve as an extension of your personal brand, so it’s essential that you craft a brand identity that’s both memorable and fitting for a blog.
To get started, simply take a pen and paper and make a list of your top three personal qualities. This could include honesty, reliability, and transparency. Once you’ve got your personal brand in place, you can start to work on your blog’s theme and design. When choosing a blog’s design, make sure that it compliments your personal brand. For example, if you are known for your honesty and transparency, you could create a blog using the blue and white colors and a layout that evokes confidence and trust. As a content creator, you also need to ensure that your blog posts are of good quality. If your articles are well-written and interesting, people will be more inclined to read them and, hopefully, subscribe or purchase something from your blog.
Products You’re Passionate About
Although your blog will be a source of revenue, you should ensure that the products you’re promoting are ones you’re passionate about. If you’re promoting a product you’re not genuinely excited about, you’ll quickly lose interest in the venture. The amount of revenue you generate from a product you’re not passionate about can quickly dwindle, causing you to lose interest in the venture altogether. When choosing products to promote on your blog, ensure that you research the industry and be up-to-date on the latest news. If you promote a product and it turns out to be a failure, it could be devastating to your personal brand. If that happens, you’ll have to take the hit and reset your expectations about the venture.
An Engaging Audience
To create and sustain a successful blog, you need to have an engaged audience. This is someone who is actively reading your content, subscribing to your blog, and returning for more. To get started, simply engage with your audience by sharing relevant and interesting content. Hold contests, answer questions, and generate conversation. You should also look to engage with the influencers in your niche. If you can establish a relationship with someone within the industry, you could gain access to a massive audience.
Consistent And Regular Content Publishing
Blogs that don’t publish content regularly and consistently lose their value quickly. It’s critical to have a steady stream of content published on your blog. Regardless of whether you’re using a free blog platform like WordPress or a paid solution like Shopify, if you don’t publish content frequently enough, people will lose interest and quit visiting your site. The more you publish, the more you’ll engage with your audience and keep them coming back for more.
How to Make Money Online with Blogs in 2022
With the coronavirus pandemic firmly in the rearview mirror and the world seeming to have turned its attention back to normal, business as usual is back in fashion. People are looking for ways to make money and gain credibility and trust online, and what better way to do this than through blogging.
According to Google search volumes:
- “How to start a fashion blog”
- “How to monetize a fashion blog”
- “How to be a fashion blogger”
- “How to make money from a fashion blog”
- “Fashion bloggers’ incomes”
- “Top-earning fashion bloggers”
- “Blogger income levels”
During the pandemic, in-demand products and services like hair, skincare, and fitness wear will remain in high demand, which will push their prices up. This is especially true for luxury brands like Chanel, whose sales exploded by 60% during the pandemic.
In 2022, as confidence is rebuilt and the world turns its attention to luxury goods once again, fashion-related products and services will regain popularity, along with the sales that come with it. It is likely that those on the cutting edge will see significant gains, and bloggers who were able to pivot and adapt to the changing landscape during the pandemic will be handsomely rewarded as a result.