Whether you are a professional photographer experienced in working with brands or a beginner who is just starting out, being a freelance photographer is a great way to make money online. There are a variety of positions available depending on your expertise and portfolio, and the best part is you can do this work from the comfort of your home. You may be wondering how to become a successful freelance photographer and how to make money as a photographer. This article will tell you everything you need to know.
The Rise In Popularity
It is no secret that photography is becoming more and more popular each year, thanks to online platforms such as Instagram and Pinterest where people can share their work with the world. According to Statista, there were 253.8 million international online shoppers in 2018 and this number is expected to reach 589.9 million by the end of 2023.
This year, traditional print ads and billboards are becoming less relevant, and more people are turning to online marketing through blogs, websites, and social media to connect with prospective customers. With the increased popularity of photography, there has been a rise in the number of people looking for freelance photographers to take their portraits for them or to use as stock photography for their websites or social media platforms.
The Various Gig Types
Depending on your experience and expertise, you can join one of the many online communities of freelancers and find work matching your skills and interests. If you are a professional photographer, you can take advantage of the demand for stock photography and sell your portraits for businesses to use in marketing materials. If you are interested in pursuing brand work, you can partner with a marketing agency to promote products and services for brands such as Unilever and P&G, and take advantage of the demand for brand ambassadors to appear in commercials, magazines, and websites.
Make Money As A Freelance Photographer
If you want to start your own photography business or are looking to make extra cash, you can become a freelancer and get paid to take photos for brands and businesses. There are plenty of opportunities to make money online as a freelance photographer, with some earning up to $16 USD per day. While others can make a little less. But the great thing about this career is it can be done from the comfort of your home. And as a freelancer, you are really free to take as much or as little work as you want.
Here is how you can make money as a freelance photographer:
Become A Stock Photographer
If you have a good eye for photography and can take decent professional-looking pictures, you can try your hand at stock photography. For the most part, this involves taking pictures of people, products, and places and either licensing them for commercial use or selling them to clients directly.
Licensing your work means if someone wants to use your picture in a business document, magazine article, or website they must pay you for the right to do so. Selling your work to clients means you get paid for each image they use. You agree to either sell them the rights to your pictures or provide them with edited versions for free. Typically, stocks are licensed for a one-time use and then the photographer gets a royalty every time the picture is used.
There is no specific degree or certificate being required to be a stock photographer, as long as you can take decent pictures and understand how to properly license your work you can get started. And if you want to be successful, you have to become familiar with the many stock photo agencies and learn how to properly make use of their platforms.
Become A Commercial Photographer
If you have a knack for photography and can take decent pictures of people and products, you can try your hand at commerical photography. This is when you are hired to take photos for brands and businesses to use in marketing materials, websites, social media, and other online platforms.
Unlike a stock photographer who is usually paid per piece, a commercial photographer is usually paid by the hour and sometimes per project. This can range from a few thousand to hundreds of thousands of dollars per year, depending on the experience of the photographer and the size of the project. If you want to be successful, specialize in taking pictures of people and hold a portfolio of your previous work.
Freelance Portrait Photographer
If you have a good eye for photography and can take decent portraits, you can try your hand at freelancing as a portrait photographer. A portrait photographer creates decorative and artistic portraits of people for business and individual clients.
If you are interested in this line of work, you will need to have a good sense of aesthetics and be able to work with people. As a freelancer, you are able to work remotely and set your own hours, so it is a great choice for parents who want to stay home with their children or for those who want to earn some extra cash.
Take Advantage Of The Trend
If you want to make money as a freelance photographer, you can get paid to take part in product photography trends or styled shoots. Product photoshoots and trend shoots are often a source of revenue for fashion and lifestyle brands as well as magazines. You can get paid to take pictures of people wearing the latest and greatest trends as well as showing how products enhance their lifestyle.
There are many different opportunities to make money as a freelance photographer, but the best part is you can do this from the comfort of your home. Once you have established your portfolio, it is time to start applying for jobs to make money online and start building your business.