There are multiple ways to make money online. Some people prefer to make money through online advertising, while others prefer to go the extra mile and become an affiliate marketer or a salesperson. If you’re looking for a way to make extra cash, you’ve come the right place. In this article, we will discuss how to make money through online advertising.
The Basics Of Online Advertising
Before you can start making money online, you need to understand the basics of online advertising. Essentially, you’ll want to learn the following:
- How to create a good ad
- How to target the right audience
- How to measure the success of your ad campaign
The Differences Between Online And Offline Advertising
Before we jump into how you can make money online, you should know that online and offline advertising are two very different things. Essentially, online advertising usually refers to getting the word out there about your product or service through various online platforms (websites, social media, etc.). Offline advertising, on the other hand, usually refers to getting the word out there through traditional methods such as television commercials or billboards.
With online advertising, you’re limited by the algorithms that determine what your audience is going to see. For example, if you want to advertise on a parenting website, you’ll want to make sure that your ad shows up on parenting blogs and forums, since that’s where most of the parents are going to be looking for parenting advice.
Offline advertising, on the other hand, is much more straightforward. You’ll want to target everyone within a certain radius of your business or product, and you’ll want to make sure that everyone knows about it. The key difference is that with online advertising, you have to get the word out there through various platforms; with offline advertising, you just have to make sure that everyone knows about your product or service.
How To Make Money Online With AdWords
If you’re looking to make money online with AdWords, then the first thing you’ll want to do is set up an account. You’ll then want to learn how to use AdWords and how to track the results of your efforts. Setting up an AdWords account is free, and you’ll only need to do this once. From there, you can then create your first ad, which will be a test to see how things go. For best results, make sure that your first ad is relevant to what the customer is searching for.
To advertise on Google, you’ll first want to determine the keyword or phrase that your potential customers are using to find information about your product or service. For example, if you’re a lawyer and your customers are searching for legal help, then you might want to target the phrase ‘legal help’ or ‘get legal assistance’.
Once you have your keyword or phrase, you’ll then want to create a list of synonyms. Google makes this very easy to do through their AdWords tool, which generates hundreds of words and phrases that you can use in your advertising. If someone types in ‘legal help’, you’ll want to make sure that your ad shows up for that phrase as well as ‘legal aid’, ‘legal assistant’, ‘legal advice’, ‘legally assisted’, ‘legal representation’, ‘legal representatives’, and dozens more.
You can find more specific information about how to do this in the AdWords help center, which is easily accessible from your dashboard. Once you have your keyword or phrase and your list of synonyms, you can then create your ad. Ads on Google’s network will look similar to this:
- Heading (optional): This is the heading of the ad. In this case, we’re using Heading: Legal, which is one of the suggestions that Google gave us. You can put whatever you want here, but make sure that it’s relevant to what the user is searching for.
- Description (optional): This is the description of your ad. In this case, we’re using Description: Get Legal Help. (Bold) and (italic) are optional. You can put whatever you want here. It will not appear on the site until you confirm it. If you put a (b) or (i) at the end of a word or phrase, it will make that word or phrase bold or italic, respectively. You can find more details about how to write a good ad in the AdWords help center.
- Location (optional): This is the location where your potential customers can find you. For example, if you are a lawyer and your customers are in San Francisco, you might want to target that city.
- Medium (optional): This is the type of medium (i.e., the platform) on which you’ll want your ad to appear. In this case, we’re using Medium: Website, which is one of the suggestions that Google gave us. You can put whatever you want here, but make sure that it’s relevant to what the user is searching for.
- CPC (Cost-per-Click) (optional): This is the cost per click. In general, the less you pay per click, the more you’ll make. However, if your ad is performing well, you might want to pay more per click to make sure that you keep getting the good results. Your ad will appear on the site as long as (a) you have a valid credit card attached to the account you used to set up the ad and (b) you have enough funds in your account.
- CPM (Cost-per-View) (optional): This is the cost per thousand views. This will depend on a lot on how many people are searching for your keyword or phrase. If you are not seeing a good return on investment with the CPC option, then you might want to try the CPM option.
After you set up your ad, you’ll then want to measure its effectiveness. You can do this by using the ‘Ads Manager’ on your Google dashboard. This tool will give you a breakdown of how much you’ve spent on the ad, along with how much traffic has visited your site as a result of the ad.
If you followed all the steps correctly, then you should start to see some results within a day or two. Keep in mind that Google’s algorithm is constantly changing, so you’ll want to come back and check on your ad at intervals to see how it’s performing.
How To Make Money Online With Chitika
Another way to make money online is through Chitika. Similar to Google, Chitika provides you with the tools to create ads that perform well. Unlike Google, however, Chitika does not impose any limitations on the content of your ads. Additionally, you won’t have to create separate ads for different platforms. Chitika also provides you with the ability to integrate your phone number and website URL in your ad. When a user clicks on your ad, they will be taken to your website, where they can make a purchase, or else they’ll be given the option to call you directly.
To set up a Chitika account, you’ll simply need to click the ‘Get Started’ button located on their home page. After you’ve set up your account, you’ll then want to create a new ad. To do this, click the ‘Create’ button located in the upper right-hand corner of your screen. This will bring you to the ad creation interface, where you can choose the ads format that you want to use (i.e., either Google AdWords or Facebook Ads).
For this tutorial, we’re going to use Google AdWords. Once you’ve selected this option, you’ll then be brought to the ad creation interface, where you can choose the ads format that you want to use (i.e., either Google AdWords or Facebook Ads).