In the last five years, the number of people getting advice online has grown from seven million to 15 million. It makes sense: we live in a world where people are seeking advice on nearly every subject. And if you can connect with a receptive audience, you can make money online.
However, not all advice-seeking audiences are created equal. Those seeking relationship, business, and career advice may be more willing to listen to your advice than those seeking culinary or lifestyle guidance. How can you reach the right audience and inspire them to action?
Fortunately, there are some tried and tested ways to do this. By combining the right tools with some creativity, you can develop a profitable advice column that will serve your audience well.
The Growth Of Online Advice
In the past, people turned to friends, family, and co-workers for guidance. If they didn’t have the time or inclination to seek advice themselves, they would ask a more experienced person to give them a few tips. And that’s how advice circulated through social networks.
However, as the world has shifted to the Internet, people have found new ways to get advice. Instead of relying on others or using traditional channels like print magazines or newspapers, today’s advice seeker has resources at their fingertips. They can type in a question into Google and get a wealth of information and options delivered to them instantly.
This type of instant information and connection makes it much easier for people to get the guidance they need. According to a 2015 study from the Future of Consumer Neuroscience, 70% of Gen Z use search engines to get advice, while 50% of millennials use social media to do the same.
If you’re looking to create your own advice column or are just curious about how others do it, read on.
Where Do I Start?
If you’re new to the world of online advice, it’s a good idea to create a profile on a few popular review websites to get an idea of what kind of content works well and to identify the topics that have the most traction and are therefore the most lucrative. This way, you can find your footing and build a profitable blog around a niche.
For example, if you’re an expert on style, you might start a blog reviewing products for women. If you have a knack for drawing, you could create a blog reviewing illustrations for children’s books. If you’re a foodie at heart, you could start a blog reviewing recipes.
These themes and topics will form the basis of your advice column. Once you’ve found a topic you’re passionate about, look for online communities that can help you find your feet in terms of digital marketing and content strategy. For example, if you’re starting a fashion advice column, you might want to look into styling vlogs or considering creating a YouTube channel.
Writing An Advice Column
Whether you’re an expert in the field or just passionate about helping others, writing an advice column is a great way to showcase your expertise and generate revenue. The key is to find your voice and build a following. Consider trying out some of the trending topics or asking questions that you see frequently asked. This will make it easier for your readers to find you and keep coming back for more.
The better you become at writing, the more you’ll be able to charge for your advice. According to the Wordstream Blog, you can typically command a six-figure salary for your expertise. And to put that into perspective, the average salary for a content writer is around $45,000 per year. So you can see how taking on the role of an advice columnist can potentially be a lucrative move. Just remember: becoming a well-known voice in your industry can take some time, so be patient.
Marketing An Advice Column
If you’re looking to create a profitable advice column, it’s important to consider how you’re going to market it. Just like any other type of online content, you have the option of using various channels to connect with potential customers. But instead of using traditional methods like print magazines or billboards, you can opt for more creative and cost-effective alternatives. Consider trying out some of the following tactics.