How to Make Money With Facility

If you’re looking for an easy way to make money from home, you’ve probably considered trying your hand at affiliate marketing. Launching an online store or blog for specific products can be profitable, but beyond the basics, it can be hard to find successful tactics and strategies for making money online without a huge investment of time and money.

Thankfully, there’s an opportunity for you to make a quick buck that doesn’t require a lot of effort or expertise — try facility marketing.

What is facility marketing? Put simply, it’s when a business (the facility) offers and pays for things (mostly marketing) that are relevant to your niche or audience.

A fitness center, for example, could offer classes like aerobics, Zumba, and spin cycling, as well as pay for memberships to online workout or gym leaders like FitBody or MyFitnessPal.com. A spa could provide massages, foot reflexology, and body wraps, as well as pay for memberships to health sites like VitaminCafé.com.

What types of businesses can offer facilities? Almost any kind of business can be a facility for another company to benefit from. It could be a gym, spa, restaurant, or even a hair salon. The possibilities are endless.

The Pros

One of the great things about facility marketing is that the model can be flexible and portable. You can easily move your business to another location or tackle a different marketing campaign with minimal effort. When you’re running your own business and taking care of all the details, you can be sure that there are no malfunctions or botched operations taking place. (These things happen far too often when you entrust a third party with running your operations.)

You also get the advantage of being able to target the right audience. If you run a spa, you can be sure that you’re reaching women and families with children. If you’re running a gym, you can narrow your focus to the active and social demographics between the ages of 18 and 34. (Take a look at any magazine or newspaper to see what these demographics are responding to online and offline as trends and which ones are just fads.)

The cons are pretty minimal, although you do lose a bit of control and oversight. For instance, if you’re running a spa and decide that pedicures aren’t profitable, you’ll have to find a new service to provide for the facility. (Not to mention the damage that would come from pedicure-related infections or accidents.)

The Cons

If you’re looking for a way to generate some quick and easy cash, facility marketing may not be for you. You have to be willing to commit to the idea of generating revenue through this method and be ready to put the time in to learn how to do it successfully. There are also the obvious physical constraints that come with operating a facility. You’ll need to be available to provide services to members 24/7, so you can’t be too picky about where or when you work. (Believe it or not, you’ll get a lot of engagement and social media activity simply by providing a quality facility that people want to join.)

If you’re looking for an easy way to make money, you have to be very careful about choosing your niche and the types of services you offer. For instance, a Spa that focuses on massages and body treatments may not do as well if they don’t offer any other types of services. (As an alternative, they could promote a facial treatment that fits their niche, but isn’t necessarily their strongest suit.)

The Opportunity

If you’ve ever shopped at Nordstrom, you may have seen the department store’s “buy three, Get one Free” offer. Well, guess what? That’s also the tagline for the Nordstrom Online Business store. If you’re curious about trying facility marketing, you can start a business that provides similar services to that of a department store. (Not exactly sure what a depaartment store is? Here’s a quick definition: It’s a store that provides a variety of products for general usage that aren’t necessarily related to a specific category. Think of the Apple Store or the Starbucks shop located inside a mall. Those are both department stores, as they carry all kinds of items from fashion accessories to food and beverage items, desk supplies, and much more. Keeping all this in mind, let’s explore how to make money from a department store.

Set up Shop

The first step in starting a luxury retail business is to set up shop. To put it simply, this means that you will create a space where people can come and interact with your products. This could be in the form of a shop in a physical mall or an online market place. The key is that the space needs to be somewhere that shoppers are going to want to be. (Think of what your niche is and what types of products you offer. Use that to guide your selection of the perfect location — whether it’s a mall parking lot, warehouse space, or even a social media account.)

Depending on how big of a leap of faith you’re willing to make, you could decide to go the extra mile and offer your customers products that they can’t get anywhere else. While it’s great to have a large variety of products at your fingertips, if you want to succeed in luxury retail, you should limit your choices to only the best. (People love to feel special and unique, so by offering one-of-a-kind items, you’re giving them an excuse to come back and visit your store again and again.)

Marketing & Sales

Once you’ve set up shop and are ready to start marketing and selling your products, you need to identify the target audience that’s likely to benefit from your services.

To start, you’ll want to create buyer personas and buyer profiles. Using these tools, you can determine what your ideal customer is looking for and the type of behavior you should be engaging in to get them to purchase your products.

Once you have your buyer persona or profiles, you can craft marketing material that’s relevant and tailored to them. Do some research and find out what types of content social media users are responding to online (i.e., trends, memes, and so on).

In a nutshell, your marketing material should match or be consistent with what your customers are searching for or reacting to online. Moreover, you should make sure that your marketing and social media material is sharable and interesting. If you don’t have the time to do this yourself, then hire a professional marketing agency to help with content creation and social media management.

Profitability

The last thing you want to do if you’re looking to make a quick buck is to overextend yourself. It’s great to offer many luxury goods and one-of-a-kind items, but if your prices aren’t in line with what the market will bear, then you’ll lose customers quickly. To give you a better understanding of how profitable your venture will be, use this handy tool from GMMB to create an estimate of your profits based on the prices of your product and the average ticket of your items.

When it comes to making money with facility marketing, the results can be pretty impressive. A quick search on Google for “fitness centers that pay you to workout” will bring up a variety of links and advertisements for fitness centers that offer this benefit.

How to Make Money With Facility

If you’re looking for an easy way to make money, you’ve probably considered trying your hand at affiliate marketing. Launching an online store or blog for specific products can be profitable, but beyond the basics, it can be hard to find successful tactics and strategies for making money online without a huge investment of time and money.

Thankfully, there’s an opportunity for you to make a quick buck that doesn’t require a lot of effort or expertise — try facility marketing.

What is facility marketing? Put simply, it’s when a business (the facility) offers and pays for things (mostly marketing) that are relevant to your niche or audience.

A fitness center, for example, could offer classes like aerobics, Zumba, and spin cycling, as well as pay for memberships to online workout or gym leaders like FitBody or MyFitnessPal.com. A spa could provide massages, foot reflexology, and body wraps, as well as pay for memberships to health sites like VitaminCafé.com.

What types of businesses can offer facilities? Almost any kind of business can be a facility for another company to benefit from. It could be a gym, spa, restaurant, or even a hair salon. The possibilities are endless.