So you’ve decided to try online selling. You’ve picked your product, designed the website, and tested it. Now it’s time to convert shoppers to buyers and make a profit. Here’s how.
Focus On Building A Good Brand
One of the first things you’ll want to do is establish yourself as a reputable brand. You don’t want to start out by selling low quality items, because then you’ll lose customers. Instead, build up your reputation by providing a good quality product that suits their needs. For example, if you’re selling custom made shirts, make sure that your shirts are of high quality and that the print looks great. Also, be sure that the fitting is accurate, and that the product is packed well so that it doesn’t arrive damaged.
Pricing Is Everything
Once you’ve established a good brand, it’s time to choose a price point that fits your market. The goal is to choose a price that’s low enough to attract a large audience, but high enough that you’ll make a profit. When choosing a price point, you want to decide what you expect the product to sell for and then look for items that are a similar price. The lower your price the more customers you’ll have, but you also increase the possibility that you’ll lose money. Setting a high price also limits your potential customers, but if you decide it’s worth the risk then go for it. Remember, you’re in business to make money, so always look for ways to maximize your profits.
Cross-Selling And Upselling
Cross-selling and upselling are two ways that online clothing sellers make money. The idea behind cross-selling is to provide additional products that are related to or go hand-in-hand with your main product. For example, if you’re selling button-downs and plaid shirts, you might want to cross-sell the plaid shirts by providing a white button-down. The advantage of cross-selling is that it provides additional products for customers to choose from and it also shows that you know what your customers want, because you provided it. The disadvantage of cross-selling is that it takes more work to figure out what products go together, and it also takes more time to provide the product once you’ve decided on the combination.
Upselling is the act of offering more expensive products (or services) to a customer, once they’ve made a purchase (or paid for a service). The goal of upselling is to get the customer to buy more, so that you can make a profit. The advantage of upselling is that it provides you with more revenue, and it also provides the customer with additional value. The disadvantage of upselling is that you won’t make as much money if there are other low-cost alternatives. Therefore, it can be a self-defeating strategy, because while you’re making money from other customers, you’re not making as much money as you could from the person you just upsold. To maximize your revenue, look for products that can be converted to upsells and automate as much of the process as possible.
Make Sure You Have A Good Product
Pro-Tip: Before you begin selling, you need to make sure that you have a good product. This means that the items you’re selling should be unique, of high quality, and should be well-made with good-quality materials. If you don’t have a good product, then you’re not going to be able to succeed as an online clothing merchant.
Pick Your Target Market And Grow Slowly
Pro-Tip: To maximize your revenue, you want to choose a target market that’s both dense and large. Your goal is to have lots of people visiting your site, but not so many that it’s overwhelming. When choosing your target market, it’s important to choose a niche that you understand well and that has enough demand in your area. You want to choose a general category (such as menswear or women’s wear), then choose a more specific subcategory (such as slim fit or flare shape).
As you get more experienced and your website gets more traffic, it’s time to start thinking about expansion. When deciding where to expand, it’s important to consider your goals and what you’re trying to accomplish. Do you want to increase your revenue, or do you just want to have a successful website? Having a successful website, with the potential to expand, means that you can do both. However, expansion doesn’t come without its challenges. For example, if you’re expanding to another country, you’ll need to consider the laws and regulations regarding online sellers (and their responsibility for shipping items internationally).
Focus On Building Trust
To be able to build an audience and make money successfully online, you need to focus on establishing trust. Your customers (or potential customers) need to trust that what they’re buying is of good quality and that they’ll get their money back or, at least, their money’ll be worth what they spent. One of the best ways to establish trust is by providing excellent customer service. You can also provide valuable information, such as how to take proper care of their items and how to maximize the life of their product. The more you can do to establish trust, the greater your chances of making a profit.
Make Sure You Have A Good Returns Policy
Another important factor to consider, if you’re going to allow customers to return products, is how you’re going to handle the returns. You can’t afford to have sloppy returns policies, because this will quickly turn into a disaster. Always try to accommodate your customers as much as possible, but, at the same time, make sure that you don’t compromise the safety of your product. The key is to find a happy medium that benefits both you and your customer. For example, if you’re offering free shipping and they don’t want to pay the extra for the return shipping, but, at the same time, you’re also losing money because of the low rate you offer for the item, you’re clearly not in the right place. Look for ways to make it work for both of you.
Try To Avoid Scams
These are the steps to avoid when trying to sell clothing online. It’s important to understand that, while there aren’t many scammers in the clothing industry, there are some. One of the best ways to ensure that you’re not being scammed is by following a few simple rules. First, look for reviews on sites like Yelp or Better Business Bureau (if you don’t have a site yet, then go to BBB now and search for your business). Second, don’t provide personal information (such as your Social Security number or credit card information). Third, make sure that the emails you’re receiving are legitimate (they often come from a fake address, with “spam” in the subject line). Fourth, be careful about the websites that you’re purchasing from. If you’re not sure where to start, then use a website, like BBB or Google, that can check the legitimacy of a website. Finally, if you feel like you’re being targeted by a scammer, then simply block them and do not respond to their emails. This will often lead them away from trying to scam you and, eventually, they’ll give up.
Now that you’re equipped with the basics of selling clothing online, it’s time to get started. Remember, you’re in business to make money, so always look for ways to increase your revenue, no matter what. Also, be sure to follow the guidelines laid out above, as these will help you avoid potential pitfalls and continue to make money successfully. If you keep these tips in mind, you’re guaranteed to enjoy your newfound career as an online clothing merchant.