If you’re looking to make money from home, you’ve probably considered exploring the lucrative world of blogging. Launching a new blog is fairly easy to do; all you need is a few thousand dollars and a bit of free time to dedicate to it. You can then write, edit, and market content on your blog however you see fit, from introducing people to new products to providing tips and tricks on various lifestyle topics.
The monetization of a blog can take a few different forms, but making money online through blogging is more than just a dream. There are several viable ways to make money from a blog, with some being more practical than others. Let’s examine seven easy steps to making money online as a blogger.
Create A Blog | Or Start A Blogging Platform
Blogs are essentially just web content that’s regularly published. For the purpose of this article, we’ll be discussing making money online through blogging as a business endeavor, although the steps outlined below can be followed regardless of the approach you choose.
If you aspire to make money from blogging, the first thing you must do is to establish some sort of blog. There are numerous platforms designed for just that purpose, such as Blogger, Squarespace, and WordPress. Each platform offers various features and functionalities that you may or may not find useful depending on your needs and goals. For example, if you’re looking to monetize content through affiliate marketing, you’ll want to opt for a platform that provides you with the tools necessary for that purpose.
Find A Niche
When establishing a blog, the second most important thing you must do is to find a niche. Despite the name, a niche is much more than just a “fit” or “type” of content – it’s a subject matter that you know a lot about and can uniquely and passionately write and speak on. This content then can be monetized through affiliate marketing or potentially through a standalone product sale.
For example, if you’re passionate about lifestyle and design, you could create a blog around fashion trends or styling tips. Or if you’re an expert on travel, you could focus on curating luxurious travel itineraries and packing lists.
Secure A Domain Name
Once you’ve launched your blog with a blogging platform, the next step is to secure a domain name. The domain name is the web address for your blog – yourweblog.com vs yourblog.com – and it can be incredibly valuable in terms of effectively having a voice online. It also provides you the opportunity to brand your blog, monetizing content through affiliate marketing and sponsored posts, among other approaches.
To secure a domain name, you’ll need to go through the process of registering it with a domain registrar. After you’ve done this, you’ll be able to use the domain in all its forms – e.g., yourblog.com, yourweblog.com, etc. When choosing a domain name, keep in mind that you’ll need to have a few options in mind, especially if you want to ensure that you can easily replicate the name and don’t end up with a.com address that’s already been registered.
Build A Following
Once you’ve launched your blog, the next step is to build a following. This is a little challenging, as you don’t necessarily need an audience to monetize a blog, but it is an invaluable tool for expanding your reach and ensuring that your content is seen by as many people as possible.
Building a following is all about gaining credibility with your target audience. The best way to do this is through consistently posting high-quality content that’s interesting and helpful to those interested in your niche. You can then integrate social media platforms like Twitter and Facebook, as well as YouTube, to promote your content, build a community, and ultimately make money online.
Make Money Through Affiliate Marketing
One of the simplest and most effective ways to make money online is to affiliate market. With affiliate marketing, you’ll be rewarded for bringing in revenue from a product or service that’s not affiliated with your blogging platform. In exchange for bringing in revenue, you’ll be given a commission – typically 10-30% – on each sale made through your affiliate link.
There are various types of affiliate marketing, but the two most popular and effective forms are affiliate product sales and affiliate marketing for blog tours and events. For the former, you’ll need to find products that are relevant to your niche, popular, and affordable, ensuring that you’re able to promote and recommend them to your audience. It is also advantageous to have products that can be temporarily discounted or on special. For example, if you’re promoting a fashion blog, you could look for clothing lines that are on sale or that are only available for a limited time.
For the latter, you’ll need to identify and contact businesses and organizations that might be interested in hosting or attending an event related to your niche, whether that’s a conference, webinar, or some other kind of public gathering.
Once you’ve found an affiliate product or service that you believe will be relevant to your audience, you can generate a large income stream from the data you’ll be able to collect from event marketers, with little to no effort on your part. You’ll simply need to follow the instructions that they provide in exchange for a commission – typically 10-30% – on each registration, purchase, or submission, along with any other fees that may be applicable.
Monetizing Your Blog Through Product Sales
Another effective way to make money online is to sell and promote your own products. You’ll need to do this either directly through your blog or through a third-party platform that you’ve elected to integrate with your blog. Direct product sales and affiliate marketing don’t necessarily have to be mutually exclusive – you could potentially combine the two to form a hybrid approach that suits your needs.
The most popular and simplest way to do this is through dropshipping. With this strategy, you’ll essentially operate a storefront on your blog, with all the marketing and sales happening online. When a customer makes a purchase, you’ll have the option to either ship the product yourself or have it delivered by a third party. You then simply need to follow the instructions provided by customers, marking each order as it is processed. This is one of the easiest ways to make money online, since all the hard work is automated, with minimal to no effort on your part. Once you’ve implemented dropshipping, you may want to consider whether or not you should continue with the service, as it can be quite profitable.
Make Money Through Sponsored Posts
Traditional advertising, such as banner ads and affiliate marketing, can also be a lucrative revenue stream for a blogger. But instead of generating income through product sales, you’ll be rewarded for bringing in potential customers to a business – whether that’s a website or an affiliated company.
The main difference between sponsored posts and regular content is that you’ll be compensated for bringing in those customers, rather than just for publishing content.
To begin, you’ll need to find a business that’s interested in sponsoring your blog. Once you’ve found a potential sponsor, you can have them contact you regarding opportunities to post on their behalf.
Hopefully, this article has helped you understand the various ways in which you can make money online as a blogger. The field is incredibly lucrative, and it’s easy enough to get started, assuming you’ve got a few thousand dollars to spend on a domain name and hosting. Once you’re up and running, you can brand your blog, build a following, and generate a passive income stream, all without having to worry about paying the bills.
The above examples just touch on a few of the ways in which you can make money online as a blogger. There are countless others. If you want to truly maximize your potential and see measurable results from your blogging efforts, you must pursue these seven steps diligently. Good luck out there.