With the world turning digital, more and more people are discovering the power of online entrepreneurship and are looking for ways to monetize their digital efforts. Blogging is a great way to do this, as many have learned the hard way, but it takes some serious research before you can enter this lucrative market. This article will guide you on how to become a successful blogger and how you can use this platform to build a profitable business.
The Basics Of Making Money Online
Before you venture into the world of online blogging, it is important to understand the fundamentals of the internet economy. The following will provide you with a brief overview of how these structures work and how you can get started.
Blockchain & Bitcoin
Probably the most recognized form of cryptocurrency, Bitcoin was created in 2008 and was the first decentralized digital currency. In a nutshell, cryptocurrencies like Bitcoin give people the freedom to transact money without any interference from a third party, meaning you have complete control over the financial transaction without needing the approval of a financial institution. This is extremely liberating for the unbanked and those who want to conduct private transactions, but it has also made the currency more accessible to malicious actors who may want to use your personal information or take control of your account. Due to the nature of the cryptocurrency and its lack of centralization, these types of attacks can be very lucrative and very risky for the user. However, with the right know-how and some basic security measures, you can avoid these types of problems and still enjoy the benefits of this burgeoning ecosystem.
Depending on your experience level and the amount of time you have to commit to this new venture, you may want to consider several different blogging platforms before you settle on one. Despite the wide variety of options, WordPress is the most popular blogging platform globally, powering over 30% of the websites on the internet. This makes it the clear choice for new bloggers.
WordPress is a free and open-source platform, which makes it easily available to use for anyone and everyone. Because it is completely free, there is no limit to how many blogs you can set up with this platform. Furthermore, this variety of options makes it very easy to find a blogging platform that suits your needs – whether you are looking for a simple and basic blog or if you need something a bit more professional looking.
Monetizing Your Blog
Once you have your blog platform established, the next step is to focus on monetizing it. This can be a tricky process, especially if you are just getting started, but there are several methods you can use to earn a living from your blog. The most popular of which is affiliate marketing, which earns you a commission whenever someone clicks a monetized link or buys a product that’s promoted or endorsed by your blog. This is a fairly straightforward process and can be significantly lucrative, but it also has its pitfalls. To name a few:
- The volume of possible links and products to promote is virtually endless, which can make it difficult to generate consistent income.
- The amount of work required to build a successful affiliate marketing campaign is extensive and can take months or even years of dedicated research and effort to achieve.
- The commissions can be relatively low, especially as you are just getting started.
- Many reputable companies specialize in search engine optimization (SEO) for bloggers, which can get very expensive. This is an area of specialty that many self-proclaimed “gurus” and “internet marketers” are now offering their services to entrepreneurs for a hefty price tag. While it is tempting to spend money to make money, you should always bear in mind that this is typically an expensive and protracted process that will not bring you instant financial gain.
For those who want to try their hand at online marketing but don’t want to commit the kind of time and effort that is required to make a successful affiliate marketing campaign, they can instead try their hand at social media marketing. This is where you create and post content on platforms like Twitter or Instagram in order to attract potential customers to your website. While this content doesn’t have to be highly professional, it should be informative and offer some value to prospective customers. In this regard, many small businesses and bloggers have successfully used these platforms to build their audiences and gain credibility with potential customers.
Monetizing A Microblogging Site
Microblogging sites like TikTok and Instagram have completely changed the way content is shared on the internet. These platforms allow for quick and easy sharing of bite-sized content — videos, blogs, memes, and more — with smaller audiences than the large social media platforms. If you can harness your audience on these platforms, you can quickly build a following and gain credibility with potential customers and industry influencers alike.
Since you don’t need to focus on massive reach in order to make money online, you can use your microblogging site to promote and grow your blog. Just remember that video content performs much better than text content on these platforms, so make sure you focus on video content when developing your strategy. Furthermore, while you can use your site to promote affiliate products, you can also use it to promote your own products and services. Just remember that you should never put a link directly in your video content as this will likely lead to your video being flagged as “spam.” Instead, use an affiliate link in your story or caption.
Blogging As A Business
If you’re looking to make a legitimate living from blogging, you’re going to have to consider several different options. The first and most fundamental step is to establish yourself as a quality content creator. With that, you can then look into monetizing your efforts via affiliate marketing or through different types of advertising. Once you have that established, the next step is to look into developing a small audience. Just remember that no one can truly predict how much money they will make from blogging, as it largely depends on your research, time commitment, and the size and quality of your audience. Nevertheless, the potential is certainly there.