In today’s world, jobs and career paths are changing, and so are the ways we can earn money. For those looking to switch careers, or want to pursue a career in a different way, the world of online marketing may be a perfect fit. If you’re passionate about teaching others and constantly evolving your skill set, consider making your living from home via the web.
The Appeal Of Online Marketing
As the name suggests, online marketing is all about marketing products or services via the internet. Although the field of marketing has always existed in some form, online marketing is a fairly new phenomenon.
The internet has created new opportunities for entrepreneurs and business owners who want to grow their businesses and make good money online. The ability to connect with potential customers across the globe and offer them instant information and pricing has certainly made a difference. However, the greatest difference maker has been the digital revolution and the invention of web 2.0.
In a nutshell, web 2.0 is all about creating content and interacting with users online. When someone performs a search query on Google, they usually get a mixture of results from both organic search results and advertisements. The content could be anything from web pages and blogs to YouTube videos, Amazon product listings, and social media.
Because the internet and web 2.0 have made content so accessible, marketers can now become experts in a number of different industries and become highly sought-after commodities. Although the internet and web 2.0 have made it easier for marketers to get experience, it hasn’t made the process simple. The more you put in, the more you’ll get out, and that’s truer than ever in today’s world.
The Growth Of Online Marketing
Since its inception, online marketing has seen incredible growth and acceptance. According to the American Association of Advertising Agencies (4A’s), 2019 marketing budgets were up 12% from 2018 and will continue to rise.
Odds are your business is either already using or planning to use online marketing in some capacity. If you’re not sure whether or not you should be, or what exactly online marketing is, this article is for you. We’ll cover the basics of what online marketing is and how you can become an expert in the field.
What Is Online Marketing?
Simply put, online marketing is trying to get someone to think of your product or service when they’re planning to purchase something. This is usually done via various methods and technologies such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and so on. It’s often said by industry experts that you can’t create any new sales from organic search results, because many customers click through to the vendor’s website or app without ever leaving the page/app.
There’s a lot more to online marketing than simply selling a product or service, however. The goal of an online marketer is to understand a customer’s behavior, pain point, and lifestyle; and then use that knowledge to design marketing strategies and actions that will help a business or brand grow.
The main takeaways from this article are as follows: