Ever since the beginning of time, humans have been enthralled by visuals. It might seem obvious, but throughout the ages, the majority of people’s leisure time has been spent watching films, television shows, or videos. Although video games have evolved to be more interactive and require more thinking than just pressing a button, the popularity of movies and other media still remain intact.
In the last few years, the traditional models of traditional media—cinemas, TV programming, and music videos—have been disrupted by the rise of the internet. For the first time in history, anyone with an internet connection can access content at the click of a button or swipe of a screen. This is a unique moment in time, where one of the greatest creative forces of all time—the internet—has empowered individuals like you and me to become professional content creators in any niche we choose, no matter our creative talents or expertise. In other words, the barriers to entry are virtually nonexistent.
The question then becomes: What will happen to the traditional models of traditional media in the face of this newfound ability to create and consume content at the click of a button?
The Growing Popularity of Content Creation
It is important to point out that content creation is not a novel idea. Professionals in the field have been producing news and magazine articles, TV shows and movies for decades. What is novel is the immediacy of content creation and consumption via the internet. Thanks to platforms like YouTube for videos and Twitch for live video streaming, anyone can become a content creator with little to no experience at all.
The rise of TikTok—the biggest video platform in the world, with over 500 million monthly active users—is a testament to this fact. TikTok is a juggernaut in the content creation and consumption world, commanding 67% of the American consumer market in mobile video.
This trend is not exclusive to America. In fact, TikTok is one of the most downloaded apps globally, with over 800 million total downloads across all platforms. It is the second most popular app in the Google Play store, the largest app store. Even Apple, the queen of software acquisition, has acknowledged TikTok’s influence in their own stores, acquiring the mobile app and adding it to their ecosystem. Naturally, this has made investors extremely interested in the platform as well. As of this writing, TikTok is valued at over $100 billion.
Why Should You Focus On Video Creation?
The advantages of creating video content is plentiful and, as described in the previous section, easy to access. Anyone with a smartphone and an internet connection can access a wealth of video content creators’ works, including instructional videos, how-to guides, and explainer videos for businesses.
Additionally, the growth of TikTok and other video platforms make it fairly obvious that consumers prefer video content over other content types. According to HubSpot Blogs research, 66% of consumers watch videos to learn something new or to entertain themselves. Only 19% of consumers prefer reading articles or watching TV shows to learn about something new.
Perhaps one of the biggest reasons why video content permeates the digital landscape is the fact that it is such a versatile format. In today’s world, individuals watch videos of all shapes and sizes, be them long or short, funny or serious, informative or entertaining.
This is why video content creators can specialize in so many different topics—from marketing and sales to web development, design, and content creation—and still remain relevant as the industry evolves.
The Evolving Online Video World
Thanks to the democratization of content creation and consumption via the internet, the world of online video is constantly evolving.
Traditional models of online video have been disrupted by the rise of TikTok and other platforms like it. Live video streaming has also become extremely popular as a means of connecting with fans and allowing viewers to feel like they are a part of something bigger than text on a screen.
As a content creator, you cannot simply build a video platform and expect it to flourish. You need to understand your audience’s needs and what will make them engage with your content. Additionally, you need to consider how you want to monetize your platform. Different video platforms will appeal to different types of consumers and may require varying methods of monetization.
Monetization Strategies For Online Video
Like any other modern-day business, content creators and platforms need to consider how they will monetize their efforts. It is not enough to simply build an audience and hope they will magically appear as subscribers or buyers of your content. You need to consider the various monetization strategies available and choose the one that suits your needs.
If you are looking to monetize your content via ads, you will want to build a business relationship with a top-notch digital advertising agency. Alternatively, you can integrate Google Adsense into your blog or website and start earning money immediately. Finally, you can look into membership programs or the Amazon Mechanical Turk platform for additional revenue streams.
Become A Pro In Video Creation
If you find video creation appealing but you are not sure where to start, consider taking aclass with a reputable video agency or establishing a blog alongside other established content creators in your niche. By teaching yourself to be a skilled video editor, you can eventually become a full-time video content creator.
While self-teaching can be a valuable tool in any field, it is especially so for video editing. If you think you have what it takes to become a skilled video editor, create a short video explaining your skills and why you think you can edit video. With your own video, you can prove to any potential employer or tutor that you are competent and can handle any project that comes your way. From there, it’s just a matter of establishing yourself as a pro in the field and attracting future projects. You can also consider publishing your own e-book on the subject, which can be later converted to a print version or an audio book for those who prefer to listen rather than watch video content.
In closing, video content creation is a booming industry with plenty of jobs to go around. If you don’t want to become a video editor but think you can do it well, consider creating videos on virtually any subject and then using platforms like TikTok or YouTube to drive traffic to your work. In today’s digital era, anyone with an internet connection can quickly and easily become a content creator—even if they have no previous experience—and with that, the endless opportunities to earn cash online. As long as you stay relevant, make money online by creating video content.