In the last couple of years, the world of online marketing has exploded. Just like any other new trend, people want to get on board but don’t necessarily know how. They might look at successful websites like Uber and Airbnb to see what approaches they can take to achieve their goals. However, instead of focusing on just these websites, you can utilize the lessons learned from anyone and anything online to create your own successful business.
The Basics of Online Marketing
Although the definition of “online marketing” can vary from one person to the next, it generally refers to marketing and selling goods and services over the internet.
While there are various aspects of online marketing, it usually involves gathering websites and blogs across various platforms (such as Google, Twitter, and Facebook) that relate to your chosen niche (such as travel or fitness), creating content that is both relevant and interesting to potential customers, and using various methods (such as SEO or content marketing) to get your content in front of as many people as possible.
How to Make Money Online
So, how exactly can you make money online? There are several ways to accomplish this. You can start by taking on freelancing projects, such as writing for different blogs or websites, or becoming a social media influencer. You can also create your own product, whether it’s a physical item (e.g., a cookbook or travel guide) or a service (e.g., a virtual assistant), and sell it online.
If those concepts seem a little bit daunting, you can also opt to take a more traditional route and start an online-marketing business. You can use your skills and platforms to build up a list of customers, and then use various marketing and sales techniques to get them to buy your products or services. When you have purchased enough customers, you can then promote yourself as an online marketing consultant and earn a steady income.
The Many Benefits of Online Marketing
If you’re thinking about getting involved in online marketing, it’s important to understand the benefits that come with this type of endeavor.
First of all, you will most likely be able to find a niche and carve out a special place for yourself in a tough market. At the same time, you will be able to test the waters and see how the industry (e.g., freelance writing) operates before committing to a longer term.
Further, by taking on online marketing as a freelancing gig, you can gain experience and make money simultaneously. You will not only be able to gain experience by writing for different websites and blogs, but you will also be able to promote and sell various products or services ranging from digital files (e.g., ebooks, white papers, and webinars) to virtual assistance and training (e.g., coaching and consulting).
Moreover, because this is a fairly new field, there is a lot of opportunity to learn and become a specialist in your chosen area. If you’re looking to get started, it’s a great place to do so. You will not only be able to gain experience, but you will also have the opportunity to develop specialized skills in a field that will provide you with a steady stream of income. This is pretty much guaranteed to put a smile on your face.
The Downside of Online Marketing
Although there are many benefits to online marketing, there are also some considerations that you need to make.
For example, if you are taking on freelance writing as a side business, you will eventually run into trouble not attributable to your efforts. Like any other business, you will need to learn how to market yourself and your services effectively. Moreover, you will need to learn how to negotiate with clients and secure quality work for the prices you are willing to accept.
Also, be careful about the kind of content you are posting. Make sure that your content is useful and of high quality, otherwise, you will quickly lose your audience and, therefore, your income. Finally, be careful about the kind of clients you are taking on. Make sure that they are people or businesses that can pay you what you are worth. Otherwise, you will be headed for a financial disaster.
To help you navigate the ups and downs of online marketing, we have compiled a list of 15 ideas that will get you ahead of the game.
1. Create content that is both relevant and interesting to potential customers.
While it’s great to have a large social media following, content that is heavily influenced by popular culture and trends will never go out of style. This content will generate the most engagement and, therefore, will be most effective at driving business.
If you are taking on a side business (e.g., freelance writing), develop a content strategy that will make sense and be interesting to your target audience. Moreover, make sure that your content always represents your chosen niche. It would be best to develop a content calendar, so you can plan out a schedule and ensure that you will always have content to post at the right time.
2. Use various platforms to spread the word about your business.
With the rise of social media, it’s important to take advantage of this fantastic tool for marketing. By creating accounts on platforms like Twitter, Instagram, and Facebook, you can easily reach a large audience and potential customers in your chosen niche. Moreover, you can use these platforms to host competitions, hold live chats with your followers, or even host webinars.
On these platforms, you can gain traction quickly, as long as you post regularly and engage with your audience. Further, many businesses, such as Uber, Airbnb, and Slack have their own social media accounts, where they engage with users and drive traffic to their websites. You can start by simply “liking” their posts and following their leads.
3. Build a community.
Although social media can be a powerful tool for marketing, you should not underestimate the value of a solid, long-term community. Once you have a decent following on social media, it’s time to expand and add value to your community. You can do this by holding online forums where you can engage with your audience and provide helpful advice (e.g., for freelancers looking for new writing projects or businesses looking for marketing advice).
Use your platform to engage with your audience, provide value, and grow your community. When users see that you are willing to provide value and that you are a trusted source, they are much more likely to engage with you and, therefore, benefit your business in some way.
4. Use keywords in your headlines, descriptions, and blog posts.
When someone is searching for a product or service you offer, they will most likely use certain keywords. The goal is to put the keywords in the headlines, descriptions, and blog posts so that when someone is searching for that product or service, they will discover your content.
There are various tools that you can use to find the right keywords for your content. Moreover, one of the simplest and most effective tools is called “Keyword Planner” (available as a free app from Google). All you have to do is enter your website, choose your target niche, and then click “Get Keywords.” You will then see a list of keywords and their associated traffic. You can choose to see keywords for either your chosen niche or all niches on your blog. Moreover, you can add synonyms and alternate terminology to find the most accurate and valuable keywords.
5. Use social media to grow your email list.
If you’re looking to grow your email list, one of the best (and free) ways to do this is through social media. By regularly engaging with your audience on platforms like Twitter and Instagram, you can encourage users to opt-in to your email list. Simply re-post relevant content, comment on other people’s blogs, and engage with your followers on social media.
According to HubSpot Blogs, the average small business owner spends about 8.5 hours per day doing business-related tasks. That means that, on average, you will spend about half of your day working. If you’re looking to earn additional income, starting a side business can be a great option. However, if you’re looking to establish yourself as an expert in your industry, working for others might be the better option. You will be able to determine the amount of sleep you get each night, as well as the amount of time you spend working. Ultimately, it’s a choice that depends on what you value more – money or time.