Once you have a strong foundation in music theory, it’s time to move on to the next stage.
You’ve been playing music for years now and have developed your skills to the point where you can hold your own in a club. Now, it’s time to step up to the next level and show the world what you can do.
There are many ways to make money as a DJ, but the most popular and arguably the most successful is to become a DJ coach. This is because people want to be able to play the songs they love and be able to improve their craft, so becoming a coach is the perfect opportunity to share your knowledge and passion with others.
But what is DJing, really? Is it just playing other people’s music and earning money from it? Is it just mixing different music to create new songs? Or is it something else?
In order to become a successful DJ, it takes a little bit of everything. You’ll need to have a solid understanding of music theory, of course, as well as a lot of practical experience. If you want to make decent money, you’ll also need to learn how to market yourself and your services to potential clients. Finally, you’ll need to develop your own unique style that sets you apart from the crowd.
1. Set Up Your Own Website
The first and probably most important step toward success is to set up your own website. This is where you’ll display your work, including all of the mixes and tutorials you’ve created. Your website will also be the place where you display all of your professional contacts, including DJ coaches, club owners, and brands who might be interested in working with you.
The advantage of having your own website is that you can easily update it whenever you want with new content, including fresh mixes and audio stems. This will increase the number of people visiting it, and subsequently, earning you more revenue. Setting up a website is easy to do, and with the help of a tool like WordPress, it won’t take you more than an hour. Once you have your site up and running, it’s time to move onto the next step.
2. Build A Brand
The first step to making money as a DJ is to build a brand. This doesn’t mean that you have to have a fancy logo or flashy advertisements, but it simply means that you need to establish yourself as an expert in your field. To do this, you’ll need to find your niche and carve out a space in the market for yourself.
A brand is simply “the name, mark, or emblem that uniquely distinguishes a person or product from others.” To build a brand, you need to do several things:
- Research the competitors
- Define your target audience
- Develop marketing materials
- Establish yourself as an expert in your field
- Differentiate yourself from others in your field
- Build a community of people who care about your niche
- Provide value to your audience
By taking the time to do these things, you’ll make sure that when potential clients come across your name in the search engines, they’ll come back again and again, which subsequently, leads them to you rather than your competitors. Once you start getting regular traffic to your site, establishing a brand becomes much easier.
3. Build A Subscribers List
To be able to charge money for your services, you’ll need to have a subscribers list. This is a list of people who’ve asked to be added to your email list, or who’ve otherwise shown interest in what you have to offer. You can use something like MailChimp to easily create a subscribers list. Just remember that building a subscribers list is no easy feat and takes a lot of dedication and persistence.
As a DJ, you’ll be sent emails regularly inviting you to perform at different venues, or to take part in competitions. You can use MailChimp to create automated emails that will encourage your fans to subscribe to your mailing list. You can use tools like MailChimp to create automated emails that will encourage your fans to subscribe to your mailing list. Just remember that building a subscribers list takes a lot of work and isn’t something that you can launch overnight.
4. Start A Crowdfunding Campaign
If you’ve been spending a lot of time building a brand and have established yourself as an expert in your field, it’s time to look for ways to raise capital. One of the simplest and most popular methods of raising capital is to start a crowdfunding campaign. Just remember that not every idea will be qualified to be funded via crowdfunding, so you may need to find alternate ways to fund your project.
A crowdfunding campaign is essentially when a business or project seeks financial support from the public, usually via the internet. In return for your support, you’ll get something in return, such as early access to the product, discounts, or special awards. To qualify as a business for a crowdfunding campaign, you’ll need to register with the government and open a business bank account. You’ll also need to create a pitch video to educate potential funders on your project.
5. Join A Society Of DJs
If you’re looking to make serious cash as a DJ, it’s time to join a society of DJs. There are many different societies of DJs across the world, each with its own unique set of rules and regulations, but the majority of them share a few commonalities. One of the simplest and most popular of these clubs is the Dance Music Alliance (DMA).
The DMA was originally founded in the United Kingdom in 1974 and now has chapters around the world, with the largest one in London, which currently has almost 100,000 members. If you’re in the UK and want to make serious money as a DJ, it’s well worth looking into joining the DMA. You’ll find that almost all of its venues and clubs will pay you to perform there, and the money can add up quickly. Joining the DMA also gives you access to some exclusive gigs and events that otherwise would be restricted to members only.
Nowadays, there are also many other societies of DJs that you can join, including EDM Federation, which was formed in 2011 and now has chapters in 20 countries, including South Africa, where its members are known as EDMZA.