The game industry has changed dramatically over the last few years, but one thing has remained constant: people love playing games. Mobile gaming was a rarity in the early days of gaming, but today’s apps and games can be accessed on any device, and they continue to grow in popularity every year.
Now, more and more people are looking for ways to monetize their love of gaming. The convenience and popularity of mobile games has made in-game transactions a viable option, and several companies, such as Google Play and Apple App Store, offer a service that allows app developers to turn a profit.
However, turning a profit in the growing mobile game market can be difficult. The competition is fierce, and most gamers have more than a few games on their smartphone. The good news is you can make money on your games online – even if you’re just starting out.
Monetizing A Mobile Game
The most profitable mobile game out there is Monument Valley, and the lesson here is to make games that are easily monetizable. This is crucial in today’s market, where users are often willing to pay for mobile games.
“Monetizing a mobile game is extremely difficult. You have to find a way to make money from users who are not addicted to your game,” says Jon Vanasse, CEO of Future Inc., a marketing and design agency that specializes in mobile games. “If you can do that, you have a chance at making some serious cash.”
Unfortunately, not all games are easily monetizable. Some require in-game purchases or microtransactions, which raise concerns about the financial health of the game. If you want to turn a profit, you need to find a way to make money from ads or IAPs (in-app purchases) and believe it or not, that can be difficult as well.
The Great Escape: The Game Studio Stories From the Dismal Mill To The Magnificent Mile
Now is the perfect time to jump into game development, and the growing popularity of mobile games means there are plenty of job opportunities – if you know where to look. If you’re looking to break into the industry, keep reading, because we’ve got some great advice. Follow our guide, and before you know it, you’ll be developing games for some of the biggest brands in the industry.
The first step is to secure a job as a game tester. With thousands of jobs available, you’ll have no trouble finding work. However, not all game testers are created equal. You need to make sure you’re testing games for mobile devices, where your skills will be most desperately needed. Game testers who work on the PC and consoles rarely have to deal with mobile devices, so make sure you develop a close relationship with a mobile engineer.
“If you’re a gamer, you’re bound to see offers of testing mobile games pop up. Lots of game companies don’t have the resources to properly test their games on different devices, so they outsource that work to smaller game studios. As a result, you’ll get to test lots of different games, which can be a great way to develop your skills and gain experience,” says Vanasse.
Once you’ve established your credentials as a top-notch tester, it’s time to move on to the next step.
Step One: Create A Team
Don’t just settle for any old job – you want to work for a company that is known for its high-quality work and is committed to taking your career to the next level. That’s where you come in. Your job is to identify other, similar job positions within the company, and you’ll do that by connecting with other team members. Even better, since you’re just starting out, you can choose which job title you would like to use and continue to develop your career.
Within the first year of your career, you’ll most likely work for small companies that aren’t backed by huge VCs (venture capital funds). That’s where the term “Dismal Mill” originated. Most of these companies are looking to quickly add new team members and have a lot of trust in your ability to do your job. As a result, they don’t have the time to hold your hand and teach you the trade. That’s where you come in. Show them you’re the person they need to work with to grow their business.
In terms of the actual job, your responsibilities will include creating user accounts, performing customer support, moderating social media, and analyzing sales.
What About Skill Development?
While it’s certainly valuable to have a job, you should also consider investing in your own skill development. Regardless of which job you end up taking, you’ll constantly be learning, growing, and developing new skills. That’s what makes this so exciting. A lot of your time will be spent doing things you’ve never done before, and it’s all part of the adventure.
You can get a taste of what working for a game studio is like by taking a course on Game Programming in Unity. There are hundreds of game specialization courses available through Unity’s Education store, and many game studios, including Ubisoft, NVIDIA, and Unity, offer in-house training as well. These courses will help you understand the fundamentals of game development and give you the skills you need to create your own games. Plus, you’ll have access to a pool of experienced developers who can help you out when you get stuck.
Where Do I Live?
It’s important to find a job that allows you to live your life how you want to live it. One of the things that make game development so attractive is the variety of jobs you can get. Depending on your expertise, you can work in an office or remotely. You can even get an online gig working for a game studio or freelancing for web designers and developers. Your options are truly endless.
Since working remotely can be such a hassle, make sure you find a quality job that allows you to work remotely. If you can’t find one, then it’s best to look for an office job. While there are definite advantages to working from home, nothing beats being able to park in a professional space with other developers.
The competition for game development jobs is fierce, and it will only get more intense as time goes by. However, that’s why it’s so important to network and establish a relationship with as many people as possible. When you’re in the same field, it’s incredibly easy for employers to identify one another through networking. That’s how you get connections and learn of job opportunities. Plus, it’s always good to have a buddy who understands your situation and can help you out.