In the last few years, the digital marketing landscape has changed drastically. In 2019, more people choose to do their shopping online than ever before. Thanks to the prevalence of mobile phones and the rise of online marketplaces, such as Shopbop and Amazon, the number of individuals regularly using their mobile phones to access the web increased from 18.9 million in 2016 to nearly 43 million in 2019.
This is a massive shift, and retail e-commerce is now a $17 billion industry worldwide. It’s clear that the retail world has shifted to digital marketing, and you can’t afford to be left behind.
To ensure your business remains competitive and ahead of the curve, you need to adapt your approach to digital marketing. Just because people prefer to shop online doesn’t mean that you should, too.
The following are six ways you can make extra cash and generate revenue online using digital marketing.
Advertise Your Product Online
Product listing websites, like Shopbop and Amazon, allow businesses to advertise their products alongside other companies’ items. As an advertiser, you would attach a banner ad to the webpage that’s dedicated to your product. When a user clicks on that banner ad, they are directed to your website with more information about your product.
On the opposite end of the spectrum, you can choose to sell your own products directly from your website without the need for a third party. Dropshippers will take care of selling your products online while you focus on growing your audience and engaging with your customers.
Create Blogs & Websites For Brands
Branded blog networks, like Shopify Blogger, allow you to create a blog for a brand. When you do so, you’re given the opportunity to pick a niche, or topic, within the scope of the brand. Once your blog is live, you can start associating it with affiliate links to generate revenue.
Having your own blog associated with your brand gives you the opportunity to build a community of people interested in what you have to say. Additionally, by creating and curating content for a brand, you can establish yourself as an expert in your industry. This, in turn, can lead to more opportunities.
Offer Online Survey Taking
Taking online surveys doesn’t have to be hard. You can use Survey Junkie, for example, which connects you with survey providers who pay you to take surveys and complete offers. Survey Junkie is completely free, so there’s no risk of losing money should you decide to take part in online survey taking.
The upside with online survey taking is that you can get paid to take surveys and be able to generate some extra cash flow. The downside is that it’s a random chance as to whether or not you’ll actually get paid for the surveys you take. If you decide to take part, make sure you keep your eyes open for opportunities that pay well and don’t require a lot of effort.
Curate An Online Fashion Magazine
If you enjoy fashion and styling, you can start your own online fashion magazine. When someone clicks on the banner ad of your fashion magazine, they are taken to a webpage with more information about the style and products featured in the shoot. Essentially, you are curating content and selling it to individuals who are interested in the fashion genre. You can use a service like Shopify to easily set up a professional-looking magazine website in no time.
Being your own boss and having complete control over your work environment is wonderful, but it also opens up the opportunity to work remotely. If you’d like to get paid to write, you can become a freelance writer for various publications. If you’ve got a keen eye for fashion and know what your audience wants, you can become a style influencer and make money from sponsored content or go the DIY route and become a freelance stylist.
Start A Podcast
With the rise of platforms like YouTube, SoundCloud, and Spotify, people are seeking out content that is easier to consume in smaller bursts. One of the best ways to provide value and build an audience is through a podcast. Podcasts range from a few minutes to an hour, depending on the format, and they’re often hosted by celebrities or high-profile individuals in the public eye. The more you put in, the more you get back, and you can achieve success rapidly with a podcast.
Start An Online Store
In the same way that you can create blogs and websites for brands, you can create an online store for individuals who want to buy your products. The big difference is that your products will generally be individual items, rather than clothing or accessories associated with a brand. Should someone click on one of your product banner ads on a blog or website, they are taken to a page with more information about your product, including its pricing. From there, they can checkout and pay for the product directly from your website.
Advertise On Social Media
With so many people now using social media platforms to keep in touch with friends, family, and industry peers, businesses can gain exposure and make sales with targeted advertising on these platforms.
On social media, you can choose to advertise on platforms like Twitter and Instagram, which are generally viewed as content marketing platforms. Additionally, you can choose to advertise on TikTok, a platform known for its targeted advertising.
As an advertiser on these platforms, you would choose a niche, or interest group, within the reach of your target audience. When someone clicks on your ad, they are presented with content that is aligned with their interests. Essentially, you are trying to sell something to someone who is already interested in your product or service.
Choosing a niche on which to advertise can be tricky, especially if you are new to digital marketing. It’s a good idea to look for a niche that is already gaining significant traction in your industry. Once you find a niche, you can begin to build a following and gain credibility. From there, you can choose to broaden your reach to include more individuals.
If you’d like to take your online presence to the next level, you can always seek out affiliate programs that offer lucrative commission fees for referring customers. Should someone click on a product recommended or paired with a click-through ad on your site, you earn a commission should they purchase the product.
Manage A Blogger Community
Blogs and websites centered around a single topic can be immensely valuable to an individual or business seeking to establish credibility in a niche. Should you choose to do so, you can create a community of bloggers who write about your chosen topic and choose to monetize their content through affiliate marketing with you.
The advantage of a niche blog is that you don’t need to compete with other, more established businesses for traffic. Because your content is generally aimed at a more focused audience, you have the opportunity to experiment with format and style, and to build a brand for yourself in the process.
If you’ve got a knack for picking winning niches and growing influential communities, you can start a blog or website around these topics and make money online simply by sharing useful information.