You may have heard of the “Online Monetisation” trend, where marketers and businesses try to find ways to make money online without needing to rely on traditional advertising methods.
Usually, this means using less expensive and more accessible tools to develop a business.
So, if you’re looking to make money online, you’ll either need to develop a product that people want or need (like a tool or a service), or you’ll need to find a way to market it (i.e. a banner ad).
In this article, we’ll teach you how to make money online with a banner ad.
The Basics of Banner Ads
A banner ad is an advertisement that usually appears on a website or blog. You can think of them as digital billboards that you can customize based on the content of your site.
The most recognizable and affordable banner ads are made with Bitmoji. The app allows you to create a personal avatar that will appear next to your affiliate links and notifications. Simply choose the avatar you’d like to use, set the background and text (if you’d like), and voila! You have a customizable banner ad that you can use to promote your business.
There are several types of banners; these are some of the most common ones that you’ll encounter:
- Full-page Banner Ad – Also known as a “Banner”, this type of ad usually takes up the whole screen when viewed on a mobile device. You’ll usually find them at the top or at the bottom of a blog post on a website. They’re the perfect engagement tool to get someone to click on your content and go to your site (if they’re not already there).
- Half-page Banner Ad – Typically used at the bottom of a blog post on a website, a half-page banner ad is slightly narrower than a full-page one. However, you’ll still want to make sure that it takes up the whole screen on a mobile device.
- Medium Banner Ad – Similar to a half-page banner ad, a medium banner ad takes up about half of the screen on a mobile device. You’ll usually find them on the right side of a blog post on a site.
- Small Banner Ad – Also known as a “Mini-Banner”, a small banner ad takes up about the same amount of screen real estate as a medium one on a mobile device.
- Skyscraper Banner Ad – This type of ad appears in the form of a skyscraper and usually occupies the entire screen on a mobile device. As the name suggests, you’ll need a really high building to get the effect.
When creating a banner ad, you have several options regarding where to put it and how to design it. Depending on your needs, you can place the ad in the top, bottom, right, or left side of a blog post. You can also choose to have the ad appear in the header or footer of a website.
How to Make Money Online with a Banner Ad (Step by Step)
Now that you have the basics of banner ads down, let’s take a look at how to make money online with them. Just like any other form of online marketing, you’ll need to set up automated sales conversions on your site in order to earn money from your ad campaigns.
The first step to making money online with a banner ad is to determine how much you’ll charge per click. Typically, the cost per 500 clicks is about $2. If there’s a specific conversion rate that you’d like to achieve, then you can make the calculation easier by using Google Analytics (more on this below).
Now, how does one click equal one sale? That depends on you; you can set up a discount coupon code in exchange for a click, or you can add a special link that leads to an opt-in opt-out page.
Depending on your needs and goals, you can set up automated sales conversions in a number of ways. One of the most popular methods is referred to as “affiliate marketing”. If you’ve never done this before, it’s a great way to try out digital marketing without risk. Simply put, affiliate marketing is when you promote a product or service for someone else (the affiliate) and get paid when someone clicks a certain link or buys a product via your affiliate link.
In general, you’ll need an affiliate tracking software package such as Affilio in order to keep track of all your affiliate conversions (i.e. clicks, video views, etc.). Affilio also provides you with valuable reports that break down the traffic and conversions for each of your affiliate links.
Another popular method is referred to as “product-based affiliate marketing”. These types of campaigns allow you to choose a product or service that you believe will be useful to your audience. In exchange for promoting the product or service, you’ll get a commission when someone purchases the product via your affiliate link.
Testing The Waters
Once you have your affiliate links set up, it’s time to test the waters and see how much money you can make online with a banner ad. To do this, you’ll first need to find a product or service that you can promote. Something that is quite popular at the moment is CBD oil, which stands for Cannabidiol Oil. Cannabidiol oil is a substance that is derived from the cannabis plant (aka. “Marjoram”).
Unlike most other forms of CBD oils, GW Pharmaceuticals’ version of CBD oil does not come with THC (tetrahydrocannabinol), the substance that gives you the “high”. That means GW Pharmaceuticals’ CBD oil is legal to import and sell in the United Kingdom as long as it doesn’t come with THC.
If you’re looking to sell or promote products online, then you can’t go wrong with CBD oil. It’s been shown to have several health benefits and may even help with chronic pain.
Even if you don’t believe in its health benefits, you can still use it in a number of ways. Many people purchase CBD oil as an alternative to traditional vitamins because it’s easy to take and doesn’t require a prescription.
If you decide to try product-based affiliate marketing with CBD oil, then you’ll need to find a vendor that provides high-quality CBD oil. You won’t necessarily need to look far; reputable companies such as Hemp World Wide and Elixinol provide top-notch CBD products and have a wide variety of products that you can promote.
Choosing The Right Place To Put Your Banner Ad
One of the most important factors in getting successful results from your ad campaign is choosing the right place to put it. Just like any other type of advertising, you’ll want to make sure that the banner ad that you’re using is visible to as many people as possible. This usually means putting it in a prominent location on your site.
However, you’ll also want to make sure that the banner ad isn’t in the way of your visitors. If you put it in the wrong place on your site, then it may end up being the proverbial “curb appeal”—something that draws attention to yourself but doesn’t necessarily contribute to the overall appeal of your blog.
Designing Your Banner Ad To Fit The Web
When designing your banner ad, you need to keep in mind that the majority of people viewing it will be on a mobile device. As a result, you’ll need to design the ad to fit the screen size of whatever device they’re using.
Since you’ll be doing a lot of your designing on a computer, you can make the process much easier by using any of the many online tools that can help you design a banner ad. Simply input the text, choose a design, and set the dimensions. That’s it! Now you can start adding content and images to your banner ad using the provided tools.
Customizing And Optimizing Your Banner Ad
Once you’ve added content and images to your banner ad, you need to make sure that they’re appearing the way you want them to. To achieve this, you can either use the provided tools to customize and optimize your ad, or you can hire a professional to do it for you.
If you choose to use the custom tool, then you’ll want to make sure that the dimensions match up exactly with your chosen publication. You can also choose to have the ad appear in the form of a rectangle, a circle, or a square.