If you’re looking for ways to make money online, you’ve probably considered trying your hand at writing e-books. Thanks to the wide availability of digital publishing tools like Kindle and Google Play, it’s now possible to write and distribute e-books for almost anyone interested in doing so.
While most would-be authors rush to write e-books about cooking, travel, or fashion, you can actually make huge profits through e-books focused on more niche subjects like finance, business, and investing.
In this article, we’ll discuss how to become a successful e-book author by following some tried and tested guidelines.
The Three Pillars Of E-book Success
As a budding e-book author, your first port of call should be to establish yourself as an expert within your industry. To do this, you’ll need to prove that you have knowledge that others in your industry lack. The best way to do this is to authoring a series of e-books about your niche.
A series of e-books about your niche will establish you as an expert within your industry, plus they’ll allow you to build credibility with your audience. You can also use your e-books to promote your other products or services, like financial planners who want to expand their client base or web design companies who want to attract more leads.
Once you’ve established yourself as an expert within your industry, your next step is to attract paying customers to your e-book store by broadening your customer base. You can do this by using social media platforms like Twitter to broadcast live events and Q&As where you discuss topics related to your niche. As well as encouraging direct conversation with your followers, these live events and Q&As add value to your audience by making them feel as though they’re a part of something bigger than just one person retweeting and liking your content.
Once you’ve gained a decent sized audience, you can develop your e-book store into a profitable business by using affiliate marketing. Amazon’s affiliate program allows you to earn a commission from every sale you make through a link to a product or service within an e-book. There’s no complex technology needed to set up an affiliate marketing campaign, but the benefits include reduced marketing costs and the ability to target relevant audiences.
The Economics Of E-book Publishing
The great thing about e-books is that not only can anyone write and publish a digital book, but anyone can also sell one. It used to be that the traditional publishing model meant that only large companies could afford to publish books, but thanks to platforms like Kindle that democratize publishing, the economics have changed. A single e-book can sell for as much as $15, and with the royalty rates being what they are, it’s a lucrative market.
This is great for those considering e-book publishing as a career, as the potential to earn money is endless. However, for those looking to make a quick buck, it’s always best to go the traditional publishing route.
How To Write E-books About Your Niche
If you’re looking to make money online, the temptation will be to dive in and start writing an e-book about something you know a lot about. But before you rush to write the first e-book that comes your way, take some time to think about what makes you different from other authors. Ask yourself questions like:
- What do I have to offer that someone else doesn’t?
- What can I say that will make my readers interested in my product or service?
This type of introspection will help you determine what truly makes your expertise unique and potentially worth monetizing. But it’s important not to overdo it and come up with a business plan that’s over-flattering. You don’t want to write a biopic about yourself because everyone will assume you’re an expert in every area. Instead, pick a topic you’re confident enough in and can talk about with authority.
For example, if you’re an expert in wine, consider writing an e-book about wine-tasting or wine-related terms. Or if you’re an expert in stocks, consider writing an e-book about stock market terms or investing. The list of topics is endless.
Once you’ve decided on a topic you want to write about, you can move on to the next step and start developing your ideas into a series of well-researched e-books.