In today’s world, being able to consistently earn income is extremely important, especially now that so many people are feeling the effects of the pandemic. For those who are interested in pursuing a business venture but don’t want to go the traditional route, the internet offers a wealth of opportunities to launch a money-making venture. If you know what you’re doing and can handle the technical aspects of online marketing, you can create a lucrative business that makes money online without any previous experience.
Before you begin your online marketing journey, it is important to understand what exactly it entails. Working through a company that offers digital marketing training, you will learn the ropes and set up shop in no time. Below we’re going to give you a comprehensive guide to help you get started making money online from home.
The Benefits Of Going Digital
One of the biggest plusses of going digital is that you can scale your business quickly and effectively. In theory, you can rent a small office and hire one or two people to help you run your online marketing business. In practice, you can hire virtual assistants to handle the load. Working remotely through a team of freelancers allows you to focus on growing your business while enjoying the luxuries of an occasional vacation or extra day off.
Another advantage of going digital is that you have access to a global market. With the click of a button, you can have digital marketing materials delivered to your doorstep. The only downside is that not all markets are created equal, so you must be prepared to put in the effort to learn how to sell to the different markets and people online. Fortunately for you, we are experts and we’re here to help with this entire process. As your business grows, the ability to scale and expand globally will be essential for your success.
Where Should You Begin Your Online Marketing Journey?
Nowadays, there are numerous places you can begin your online marketing journey. You have the option of starting small or scaling up right away. Depending on your finances, you can rent a small office or take up residence in a shared workspace. In the world of online marketing, you will discover that anything is possible.
If you decide to start small, you could begin by creating a small blog. With just a few articles each month, you can begin to establish your reputation as an expert in your field. From there, you can graduate to building a small e-commerce store or launching a YouTube channel.
If you feel like you’ve gotten your feet wet and want to scale up quickly, you can take advantage of the pandemic and use the time off to expand your business. In addition to the above, you can also become a social media influencer and make money off your followers. Influencers can make big bucks from sponsored posts on social media channels like Instagram and Facebook. Typically, the more influential you become, the more sponsored posts you will attract. If you want to find success as an online marketer, you must be prepared to put in the work.
How Should You Market Your Online Business?
There are numerous ways you can market an online business, but when it comes to making money online, SEO (search engine optimization) is the process of manipulating the search results of Google, Bing and other major search engines to gain higher placement in the organic (free) search results.
Through the use of SEO, you can optimize a variety of content, including:
- Blog posts
- Product reviews
- Product comparisons
- And the list goes on
Additionally, you can use SEO to boost the presence of your website on social media channels like Facebook and Twitter. If you have large followings on these channels, you can use your influence to gain higher rankings in organic search.
Tools & Software You Need To Get Started
A number of tools and software can help you get started online marketing. The two most popular (and free) tools are WordPress and HubSpot. Each one is discussed below.
The Best Free Blogging Platform: WordPress
If you’re looking to start a blog for free, then WordPress is the perfect platform for you. WordPress is a well-known, free platform that allows for anyone to set up a blog or website. WordPress offers a ton of features for free, which makes it perfect for those just getting started. For example, you can use the platform to create simple product reviews, publish informative articles or create an online store.
One of the best things about WordPress is that it is extremely flexible and scalable. If you have a limited budget and don’t want to spend a lot of money, then WordPress is the perfect platform for you as it doesn’t require a lot of investment to get started. In fact, it is one of the most popular options for new bloggers simply because it is so easy to use.
WordPress was first released in 2007 and since then, the platform has gained a lot of popularity. Today, WordPress is the second most popular website platform globally, only behind Google. WordPress powers more than 28% of the websites on the internet. It is the biggest blogging platform and one of the biggest review websites too. With that kind of popularity, it isn’t hard to see why WordPress is a great choice for bloggers who want to make money online.
The Perfect Platform For Creating An Online Store: Shopify
If you’re looking to create an online store to sell your products or services, then Shopify is the perfect platform for you. Shopify is another fantastic free option that allows for anyone to set up an online store. It was first released in 2005 and since then it’s been gaining popularity, especially among small businesses.
One of the reasons Shopify is so popular is that it is extremely user-friendly. When you first set up your store, you will need to provide your shipping address so that your orders can be delivered. After that, you can leave the platform and it will take care of the rest. All that you need to do is log in once a week to make sure orders aren’t falling through the cracks. That’s it!
There’s no complex setup process with Shopify. You can have an online store up and running in under 30 minutes. Simply choose a theme for your store, add products and start buying low and selling high. It’s that simple!
You can use Shopify to create different products such as:
- Beauty & skincare products
- Grooming products
Shopify has built-in features that make it easy for anyone to get started with a fashion brand. With the platform, you can create a fully-equipped e-commerce store in just a few minutes. Plus, you can use Shopify’s template system to quickly create a store using a pre-made theme. For example, you can use their default theme, ‘Elevate’, to create a beautiful shop in under 10 minutes.
Become A YouTube star: How to Make Money Online
If you’re looking to make money online, you have multiple options. You could start a blog and try your luck with affiliate marketing. You could also use platforms like YouTube to create videos and earn money from advertisers.
In 2019, the combination of YouTube and Google Adsense reached a massive audience. The two platforms work together to bring in money from advertisers while giving content-makers the opportunity to earn a little extra money from their activities.
A YouTube star can make a lot of money from sponsored posts and branded merchandise. Typically, the more you post, the more you will earn. If you want to make money online, consider creating educational videos for others or yourself.
In the past, people built their reputation as brands or creators by getting invited to events or showing up at places like comic-cons or book fairs.
Today, with the rise of social media and digital marketing, anyone can become a celebrity and make money online by just doing what they love. In the same way traditional celebrities can transition into being digital celebrities, content creators can too. Even the biggest YouTube stars started out as average Joes or Janes who found a way to speak to a massive audience.
Hopefully, this article has helped you understand the basics of making money online. From choosing the right niche to finding the right toolset, to getting started, these tips will get you to the point of earning a consistent income online in no time.