If you’re looking for an easy way to make money online, you’ve probably considered trying your hand at product reviews. After all, who doesn’t love getting paid to review products? And it’s a great way to make money online while helping your favorite brands grow their audience and sell more products.
But, you need to approach review blogging strategically. As a brand, you need to consider how you can best use product reviews to increase sales. While it’s great to have a ton of enthusiastic bloggers spreading the word about your brand, you also want to be sure they’re spreading the right word. So it’s important to approach product reviews with a strategy.
The Dos And Don’ts Of Product Review Blogging
Now, you don’t want to copy somebody else’s strategy for success. As much as possible, you want to find your own path to wealth and happiness. So instead of simply turning to product reviews to make money online, you need to consider how you can incorporate them into your own strategy. Here are some tried and tested tips from experts that will help you become a successful review blogger.
Do Do Research
Before you begin your product review journey, you need to do your research. Specifically, you need to do brand research and product research. Without knowing exactly what your product is, it’s difficult to provide an accurate review. Even worse, if you don’t dig deep enough, you’ll end up giving a poor evaluation because you didn’t understand the complete picture. For example, if you’re reviewing a sleeping mask and you don’t own a good sleeping mask, it’s very likely you’re going to give it a poor review. The irony is that the person who wrote the review probably doesn’t even sleep that well!
As a rule of thumb, perform as much research as possible. This means reading reviews, visiting the company’s website, checking out its social media accounts, and gathering as much information as possible in advance. By doing this, you’ll not only be able to provide a more accurate review, but you’ll also be able to fully understand how to promote the product. In turn, this will help you generate more leads and sales for your company.
While you should always do your research before writing a review, you should also make sure that you keep your audience in mind. With any form of advertising, you’re always trying to reach new people. In the case of product reviews, you’re generally reviewing a product for one or more of the following reasons:
- To encourage potential consumers to buy the product
- To inform potential consumers of the benefits of your product
- To stimulate curiosity about your product
- To establish credibility
- To demonstrate the quality of your product
- To encourage people to purchase your product
- To establish a voice
- To build a community
- To gain popularity
So, as a brand, you need to decide what your objectives are for reviewing a certain product. It’s not always about making money. Sometimes, you’re trying to establish credibility, or educate your audience about a particular topic. Your strategy should be consistent with these noble goals.
Also, make sure that you read reviews from multiple sources. Sometimes, the reviews from a few different sources can vary greatly, which can lead you to question their credibility. By reading reviews from different sources, you’ll be sure to find the truth behind the positives and the negatives. This won’t do any good if you only rely on one single review source.
Don’t Be Foolish
As a review blogger, you need to be careful not to be too clever. While you want to provide your audience with as much information as possible, you don’t want to come off as too much of a smart aleck. If you’re too clever, audiences will perceive you as an expert and not necessarily a consumer, which can hurt your credibility. For example, if you’re reviewing a mattress and you comment on how soft and comfortable it is, some people might think you’re actually the manufacturer, and not a person with a subjective opinion. So, always make sure that your reviews are from a genuine place. Don’t expect that just because you’re an expert in your field that people will automatically trust you.
Also, don’t be too humble. Just because you didn’t know something about a product that you’re reviewing doesn’t mean that the rest of the world should know less about it as well. Always try and make sure that your reviews are well-rounded. By doing this, you’ll not only provide your audience with useful information, but you’ll also show that you did your research before putting your expert opinion down on paper. This is important if you want to remain credible.
Even more so, don’t be too general. In the grand scheme of things, product reviews should be as detailed as possible. It’s natural for you to want to put a human face on your product and give it personality. But you need to resist this temptation because too much description can make your review lengthy, which might deter your audience. Always keep your focus on the actual product being reviewed and not on the reviewer’s personality or opinion.
While it’s important to be detailed in your product reviews, you also want to remain concise. People are busy these days. They want to get as much information as they can in as little time as possible. So try and keep your reviews to a minimum. Only include as much information as necessary to review the product. The less you say, the more you can get across in the review.
The Most Important Thing To Remember
As you continue your product review journey and establish yourself as a review author, it’s important to remember that people are constantly trying to trick and mislead you. Be sure to remain discerning and keep your audience in mind at all times. By doing this, you’ll not only be able to provide your readers with useful information, but you’ll also be able to fully understand how to promote the product. In turn, this will help you generate more leads and sales for your company.