In the last 10 years, the way we work has changed drastically. Thanks to online platforms like Skype, Teams, and Zoom and the rise of the #BusinessChat forums on social media, reaching out to customers has become quite easy. As a result, many businesses now use social media to engage with customers more frequently and build stronger relationships.
While this shift to digital has been amazing for business, it has also made communicating easier for those who work remotely. Thanks to software like Zoom and Hootsuite, which helps businesses schedule and engage with content across different platforms (e. g. Facebook, Twitter, and Instagram), collaborating on important projects has never been so convenient. Or has it?
What if we told you there was a way for businesspeople to earn money while chatting with people across the globe?
You’d probably think that we were talking about a scam or a hoax, right?
In fact, there are several ways that businesses can harness the power of social media to make extra money Online Chatting and we’ll tell you about three of them.
Monetizing Interest Groups
While many people use social media to keep in touch with friends and family, businesses can make extra money by creating interest groups on these platforms. The interest groups allow people with shared interests to come together and engage with each other. It’s a win-win situation because businesses can harness the power of social media and engage with customers while also making money.
For example, if you run a mattress store and create an interest group around sleep issues, you can share tips and strategies with other group members who have similar sleep issues. Similarly, if you sell kitchenware and appliances, you can start an interest group around cooking and share recipes with other group members who love to cook. When customers join these interest groups, they gain access to a wealth of information — which could potentially lead to making a purchase — as well as the opportunity to engage with other group members.
Another way that businesses can make money online is through influencer marketing. To put it simply, influencer marketing is when a business pays an influencer (a celebrity, renowned personality, or skilled social media user) to promote their product or service. For example, if you’re Kayla from Sage Bikes and you have a sponsored post on your blog that gets 10,000 views, you’ve just gained 10k Views and $10 worth of free advertising. Not a bad deal.
Influencer marketing can be a great way to gain credibility with customers and build lasting relationships. When businesses leverage the power of established influencers, they’re often able to access a targeted audience with deep pockets. Not only do they have the ability to drive traffic and increase sales, but they can also use their large social media platforms to promote your product or service.
Last but not least, let’s not forget about crowdfunding. More and more businesses are turning to crowdfunding platforms to help fund their projects. Let’s say you’re starting a bed and breakfast but lack the funds to fully launch it. You can use a crowdfunding platform to ask individuals for financial support. For example, you can set a target amount that you’re trying to raise, set a deadline for when you need the funds, and create a reward for contributors. When you set a reward, you’re not only providing an incentive for people to contribute, but you’re also aligning your interests with those who support your project. When they see that you’re offering something valuable in return — like exclusive merchandise or a night in a luxury hotel — they’re more likely to contribute.
If you’re looking for ways to make extra money, consider these platforms. You might be pleasantly surprised at how much you can make. And remember: you’re not scamming anyone if you provide value and don’t ask for too much money upfront. As long as you’re not doing any of these things to scam someone, you’re good to go.