In the past, finding money to buy games has been a major stumbling block for gamers. Thanks to the wonders of Microtransactions and Free-to-Play gaming, getting games has become much easier. Now you can spend your money on things that matter to you, like food and shelter, and still have money left over to indulge in your favorite hobby. It’s incredible the impact that digital convenience can have on the way we live.
One of the best things about the evolution of video games into something more than just an efficient way to pass the time is that it’s opened up amazing opportunities for gamers to engage with other people through playing. Thanks to platforms like Xbox Live and Steam, gamers can now play with people from all over the world, connected to a world of digital content through the cloud. It’s opened up a whole new frontier for socially motivated gamers who want to make money online through game play. We dive into the opportunities, what you need to know, and how to get started.
The Rise Of Online Gaming
The humble beginnings of video games date back to the 1930s, with the introduction of electronic home computers like the Commodore PET and Apple II. It was with these early innovations that gaming took off, becoming a popular pastime among the computer-savvy generation of the ‘90s. However, it wasn’t until the advent of the internet that gaming truly took off as a form of entertainment, becoming a household name and an industry in itself.
The world of gaming grew from a niche hobby to a multi-billion dollar industry, with games like Counter-Strike and World of Warcraft popularized the free-to-play business model. Free-to-play games provide all of the entertaining content for the player, with no required in-game purchases besides virtual currency, allowing anyone with a console to jump in and play, regardless of their financial situation. For gamers who want to make money online, finding opportunities within this huge industry provides a perfect chance to do so.
Blogs And Social Media
The era of the internet has also provided some of the greatest opportunities for gamers to make money online, with huge platforms like Twitch and YouTube giving anyone with a webcam the ability to entertain and engage with an audience, all through gaming. When you combine this with the rise of the sharing economy, where anyone can offer their services as an online marketer or virtual assistant for your gaming channel, the opportunities for gamers looking to diversify their income streams are endless. All you need is a webcam, a microphone, and an open credit card to get started.
Making Money Through Videos
Even offline, gamers have found ways to earn money through videos. Thanks to platforms like YouTube, TikTok, and Twitch, gamers can now create videos centered around their passions, whether it be gaming or anime, and use the platform’s features to engage with fans and gain subscribers.
Building and growing a following on TikTok or Instagram is far easier than trying to gain thousands of followers on Twitter, and the engagement rates are exceptionally high, encouraging creators to continue posting to keep up with the demand. With over a billion daily active users on TikTok, there’s always someone to play with, no matter your age or gaming experience.
Starting a blog around your channel is another great way to generate revenue, providing you with a place to post your videos and grow a following. When someone submits content to a gaming blog, often there will be a link back to the original video, driving additional views and interest in the content. Plus, many game companies and publishers will actively seek out blogs and content creators for partnerships and marketing opportunities, so you can get exclusive content and discounts on games and merchandise.
While there are plenty of advantages to making money as a gamer, there are also some risks that you need to be aware of. First, as we mentioned above, gaming is a huge industry, with lots of competition. Even niche games can net you a decent amount of money, if you’re able to build a decent audience. Second, just because you’re a gamer doesn’t necessarily mean you’re equipped to be a video game developer or business strategist. Third, not all the content on the platforms we mentioned above are family-friendly, so parents need to be aware of what their kids are getting into when they’re using these applications.
Although these risks are more relevant to experienced gamers who want to branch out into this side-hustle, every now and then someone will come along and blow up, making a huge amount of money from a small game or blog. While this might not be the case for the average person looking to get into gaming, it’s still a good idea to do your research and make sure you’re not being scammed before you decide to get involved.
As we mentioned above, gaming is a huge industry with lots of different opportunities for those who are looking to make money from it. However, not every part of the industry is created equal, with certain titles being more lucrative than others. Counter-Strike, for example, has been around for over 20 years and is still one of the greatest games of all time, with millions of copies sold globally. While the game itself is free, thanks to its revenue-generating technologies, it’s definitely not a trivial game to create. Thanks to its popularity and incredible community, Counter-Strike earns Valve boat loads of money every year, with millions of dollars in revenue each month. With such an active community, it’s a perfect fit for online marketing, with countless marketers making a living off of promoting games, and in some cases entire industries, through digital marketing, SEO, and social media.
With the right blend of strategy and dedication, even first-time gamers have success stories to tell, with many easily making six figure sums from their hobby, as well as benefiting from affiliate marketing, sponsorships, and content partnerships.
Whether you want to become a full-time gamer or looking for ways to generate a side income, there are plenty of options available for passionate gamers who want to make money online, as long as they follow the right paths and do the right research. With the right game, strategy, and planning, just about anyone can become a success story, no matter their experience level.