Younger women are a fast-growing group on social media, and the opportunities for content creators are endless. While traditional roles for women may still exist, it’s important to remember that the world of work is changing and so is how we can perform it.
If you’re looking to make money online, you’ll find a range of opportunities from affiliate marketing, to brand building, to content creation. But, if you want to be successful, you need to follow a proven blueprint that will help you build a profitable income stream.
In this article, we’ll cover some general tips on getting started as a content creator online, as well as, more specifically, how to make a living wage as a freelance writer. We’ll also cover some of the pitfalls to avoid, as well as, the basic components you’ll need to build a profitable blog or website.
Set A Budget
One of the first things you should do if you want to be successful as a content creator is to establish a budget. There are a lot of unexpected expenses that come with being a content creator, especially if you’re doing it full time. Things like office salaries, professional development, web hosting, etc. All of these things add up and if you want to be able to generate a steady income, it’s important to plan accordingly.
On the other hand, there are a lot of costs that aren’t included in your budget, like domain names, tools to build a following, etc. All of these things add up and it’s important to have a clear idea of how much you can spend, before you start spending money on unexpected costs. In summary, set a budget and stick to it.
Decide Whether To Build A Product Or To Create Content
While it’s important to have content that’s relevant to your target audience, it’s even more critical to build a brand for yourself that can be recognized and trusted by your audience. In other words, you can’t just churn out content to make money. You need to have a strategy behind your content. If you’re thinking about building a product, you’ll need to decide whether you want to sell it and generate a direct income from it, or whether you want to use it to build your brand and then monetize it. For instance, if you’re passionate about health and fitness, you could start an exercise blog. But then, you could also decide to create functional wellness products that can help busy people get fit. Which one you choose will depend on your skills, your experience, and what you want out of the process. You can’t simply go into business for yourself and hope to make money quickly. You need to have a plan, and this will help you be more strategic and effective in your approach.
Determining Your Product’s Niche
When you have a clear picture of how you want to generate income, the next step is to determine your product’s niche. This is a subject that’s often misunderstood and I think it’s important to make clear what it means. When you develop a niche, you’re narrowing your focus and tailoring your efforts to appeal to a more specific group of people. For example, if you identify as a nutritionist, you may want to develop blog posts (product) related to eating healthy (niche). If you’re passionate about fashion, you could start a blog that focuses on style tips and tricks. Or, if you have a background in sales, you could start a blog that focuses on helping entrepreneurs and businesses grow their businesses. Whatever your niche may be, once you determine it, you’ll be able to narrow your focus and determine what your target audience is interested in. This will then make it much easier for you to create content that they’ll value, benefit from, and remember.
Choose The Right Platform
It’s important to choose the right platform for your product or service. This is something that you need to research and decide upon before you start creating content. One of the first decisions you’ll need to make is whether you want to build a blog, or a website. Depending on your target audience, you may want to choose one that’s more suitable for shorter, frequent updates (blog) or something with a more “traditional” look and feel (website).
If you have a clear idea of what you want your blog or website to look like, it will be much easier for you to choose the right platform to develop it on. For example, if you want to create a blog around style tips, you may want to look into blogging platforms like WordPress, as they offer a lot of flexibility in terms of the design and layout of your blog posts. On the other hand, if your target audience is more technology focused and you’d like to create a website for them, you may want to choose a platform like HubSpot or Wix, which offer fully-featured and user-friendly drag-and-drop website builders that can be accessed from anywhere, at any time, via a web browser. This way, you can literally build your site with one click and then sit back and relax while your site does the work for you. Pretty cool!
Follow Trends And Take Advantage Of Trends
Once you have your niche and your product/service, it’s time to start following the trends in your industry. This is important for a couple of reasons. First, you don’t want to be left behind as the kiddos grow up and discover your product/service. Second, you can use this to your advantage by tailoring your content to fit the platforms and channels that your target audience is using.
So, if you want to be a freelance writer, it’s important to stay abreast of the trends in publishing and see how other content creators are approaching the subject. You can use this information to determine the type of content your target audience is interested in and then, create content that will be of value to them. In some cases, you may want to create a roundup of some of the most interesting articles published on a certain topic. This can be a great way to engage with your audience and drive traffic to your site or blog. You can even spin this content into a book, if you’re thinking about doing so. The possibilities are endless!
Content Is Key
While you can’t underestimate the power of good old-fashioned, content-based marketing, the fact is that the vast majority of digital marketing budgets are going to apps, websites, and other content these days. This is a clear indicator that content is more important than ever before.
According to HubSpot Blogs research, 55% of respondents said that content was the key to driving traffic and gaining momentum. Additionally, 35% of those respondents said that SEO was an important tool in terms of generating organic traffic. Finally, 17% said that paid ads were the key to getting their product or service out there to potential customers.
So, it’s clear that content is still incredibly important. What’s more, it’s an area where you can make money online without having to develop a product or service of your own.
Avoid These Common Mistakes
While you’d like to think that there’s not a lot to learn when it comes to making a living online, there are several common mistakes that even experienced marketers and content creators make. It’s important to be aware of these costs so that you don’t end up in the red financially. Here’s a short list of some of the most common mistakes that content creators make and how you can avoid them:
Creating Content For Existing Platforms
One of the most common mistakes that new content creators make is simply trying to make money with content that already exists. Believe it or not, there are a lot of platforms out there that you can get published to without having to create a blog or website. These are known as content mills and they’ll take your content and post it to a number of different platforms, including social media channels, email newsletters, and even downloadable PDFs. Essentially, all you need is a YouTube account and you can begin earning money online instantly. Just make sure that you avoid content mills that are flagged as copyright infringers as these are most likely scams (see below).