In 2019, the internet changed everything. Thanks to social media, it opened up new possibilities for people all over the world. People can now connect with others via social media, be it professionally or personally. Through the power of social media, individuals can now create blogs and earn money online. The question is: How?
The Rise In Blogging
Blogging is a pretty popular form of online writing. There are dozens of platforms where you can start a blog – whether you’re using WordPress, Joomla, or another content-management system. The most popular ones are probably Twitter, Medium, and Blogger.
According to HubSpot Blogs, blogging is a really popular form of content creation among marketers, especially when done well. They analyzed blogging activity of more than 100,000 marketers and consumers, and found that blogging is preferred over email marketing and social media for content creation.
There are a few different styles of blogging. Some writers prefer to write long-form content – giving you lots of good, detailed information. Others may write short and snappy articles that are more like tweets. Still others may write something in the middle – such as a combination of both. It depends on your personal preferences.
Blogging is a great way to make money online. There are a couple of different ways to monetize a blog. The most popular is affiliate marketing. In affiliate marketing, you can partner with brands, businesses, and other content creators to earn a commission when someone makes a purchase after reading your content.
You can also use affiliate marketing to promote specific products or services that are relevant to your blog. For example, if you’re writing about fashion, you can promote clothing items that you believe are of interest to your readers. Additionally, you can partner with brands to earn a commission when someone clicks a product or service that you’re promoting.
Last but not least, you can create a membership site. With a membership site, you can attract and retain more customers by offering them exclusive content. For example, you may want to create a membership site where you sell day passes for exclusive events or online courses that you produce.
How to Start a Blog
There are a few different ways to make money from a blog. You can do so many different things – from affiliate marketing, to product reviews, to providing useful tips or tricks. Essentially, you can choose any niche that interests you and then use blogging to make money in that niche.
To help you choose a niche, we’ve put together this quick guide. It will help you find the sweet spot where you can make the most amount of money from your blog. Keep reading for more information on how to make money from a blog.
Choose A Niche That’s Viable
Before you begin your blogging journey, you must determine whether or not the niche you’ve chosen is viable. The term “viable” means that there’s enough of a demand for the product or service in your niche that it is worth your while to blog about it. For example, if you’re passionate about fashion and styling, but there’s never been a fashion blog in your country, then perhaps it’s not the right time for you to begin a fashion blog.
If you’ve chosen a niche that’s very popular, then that’s great! Just make sure that you’ve chosen a profitable niche first.
Find Your Voice
Once you’ve chosen your niche, you can begin to explore the types of content that you want to create. After all, your blog is a reflection of your personal voice – so make sure that you find your voice and express yourself clearly.
As you explore your options, consider the type of content that you feel most comfortable creating. It is usually simpler and more effective to produce content that you are accustomed to creating. If you’re finding it difficult to come up with content ideas, then consider hiring a content strategist who can help you develop a content plan for your blog.
Choose The Right Platform
Once you’ve found content that you’re comfortable creating, it’s time to choose the right platform. Let’s break down the different types of platforms and which one is best suited for your needs.
If you’ve chosen a fashion-related niche, then WordPress is the perfect solution. It is the most popular content-management system globally, and it is already installed on nearly 30% of the websites on the internet. If you’re looking for a free platform, then WordPress is the answer. Additionally, the community in WordPress is extremely supportive, and it has an incredible amount of resources (including tutorials, videos, and lots of help forums) that you can leverage to get started.
Instagram is another incredibly popular social media platform. Not only can you create a blog using WordPress or any other CMS, but you can also add a “blog” section to your Instagram account to curate content specifically for your blog audience.
As with any social media platform, you can choose to post regularly or sporadically. If you want to post frequently, then consider using a service like Hootsuite that can help you schedule content across different platforms. If you’re looking for a free option, you can also use Striking to create a professional-looking Instagram account without having to spend any money.
Medium is a bit like a combination of WordPress and Instagram. You can create a blog using their platform, and you can connect your blog to your Instagram account so that you can post directly from your blog to Instagram.
Additionally, you can choose from a range of different themes, colors, and layouts to make your blog look as professional as possible. They’re also a premium service, but you can get a free trial to see how it works.
Type Of Content You Want To Produce
Now that you have your blog, you can begin to produce content. Remember, your blog is a reflection of your personal voice, so make sure that you speak to your audience and engage with them on a personal level. Your content will depend on your target audience, so consider what they want and need.
If you’re trying to grow your blog, then focus on creating content that is popular and engaging. The more you can get people to engage with you, the more they will relate to what you have to say. Additionally, popular psychology professor and blogger, Shane White, suggests creating content that is useful and helpful to your audience. In his blog post, 10 Tips For New Bloggers to Ensure Your Readers Stay For Long, he suggests creating content that is easy to understand and memorable so that your audience want to return for more.
For example, if you’re writing about fashion, perhaps you could create a Pinterest board where you pin images that are beautiful and inspirational. Or if you write about food, you could create a recipe for your favorite dish, pin it, and then give additional tips on how to make it even better.
Give Something Back
One of the best things about the internet is that it is a global village. Even though you might live in a small country, you can still connect with people from all over the world. One of the best ways to engage with your audience is to give something back to them. Consider ways that you can provide value to your audience, and give them some recognition for being a part of your community. For example, if you’re doing a food blog, you could report on local restaurants that serve great food. Or if you’re doing a fashion blog, you could write about emerging designers who are promoting their work or about prominent fashion brands that are expanding into other industries.
Doing something helpful for your audience is a great way to get them to connect with you. Additionally, it builds credibility – showing that you’re a reliable source for information.
Now that you have a blog with some content, you can begin to monetize it. As we mentioned above, you can do this through affiliate marketing, which earns you a commission when someone clicks a product or service that you’re promoting. You can also use various platforms like Google Adsense, which will automatically display ads on your site based on the content that you’ve published.