Honey has become such a popular commodity that even people who don’t have a sweet tooth can’t live without it. It is a popular choice for those seeking natural health remedies, herbal preparations, or even just plain old fashioned organic food. With medical costs increasing and more people seeking cheaper options, it is becoming a popular alternative to traditional medicine. In addition, there has been an increasing acceptance of alternative therapies worldwide, which lends further credence to the allure of honey.
The Rise In Consumption
According to the American Honey Council, America’s annual consumption of honey has increased by 50% in the past decade. They attribute the shift to changing dietary preferences, the emergence of organic farming, and the increasing availability of healthy ingredients. While it is true that healthier living and dietary preferences have led to an increase in demand, these factors could not account for the entirety of the rise. There is also evidence to suggest that the method of producing honey, or what is known as the ‘farming process’, could contribute to the increasing health benefits of this product.
The Different Methods Of Producing Honey
Honey is a product of hives, which consist of thousands of bees. A healthy and functioning hive has bees working in close cooperation with one another and with the ‘nurse’ bees that take care of the larvae. Hives are typically built in the spring and fall, with bees filling the comb with honey, pollen, and wax to form structures that are practical for storing food and warmth during the winter.
The harvesting of honey, however, is a process that can be carried out at any time during the year. Some producers choose to leave their hives open during the summer, allowing the bees to fill the comb with honey as needed. This method is known as ‘harvesting by looting’, and can be a way of life for some. The downside to this approach is that honey tends to be of a lower quality, because more bees may be foraging for their food at any given time, resulting in more trips to the hive, and more exposure to diseases. The more traditional way to harvest honey is to seal the hive during the summer, ensuring that the bees do not leave to obtain food and water, and allowing the honey to accumulate.
Regardless of whether you rob the hive or leave it undisturbed, the extraction of honey is a difficult process, and one that can be made simpler with the help of beeswax.
Why Use Beeswax For Honey?
Beeswax has several advantages over traditional honey as a carrier oil. First, it is more water-soluble, making it easier for the bees to digest, resulting in better honey/wax ratios. In addition, it does not need to be heated prior to use, as with many other oils, making it more suitable for raw or slightly heated applications. Finally, as mentioned by its creator, the English chemist and beekeeper Francis Owen, “[w]hen I want to find out the effects which something will have on bees, I make them a test-honey, full of pollen and whatever substance I might be investigating. I then watch to see whether these substances have any harmful effects on the bees, or whether they even improve their performance.” Therefore, if you are interested in finding out how your products will affect bees, using beeswax is the way to go. Just know that traditional honey has its place, and is not a suitable replacement for all situations.
The Growth Of The Internet As A Marketing Tool
The growth of the internet as a marketing tool is a phenomenon that cannot be understated. With the emergence of social media platforms like Twitter and Facebook, along with email marketing, marketers now have a treasure trove of tools at their fingertips, ensuring the reach of their message is maximized to those who might be interested in buying their products. In addition to this, the internet has provided consumers with a space to voice their opinions and find like-minded individuals with which to share their thoughts. This, in turn, gives an opportunity for marketers to engage with their audience and establish credibility through social media platforms.
As a result of all this, it is no surprise that more and more companies are turning to the internet in search of alternative methods of generating revenue. One of the most lucrative online marketplaces is TikTok, with users often rewarded with prizes for creating engaging content. This content, which can be anything from a scripted video to a live stream, is then often put through a quick editing process and published, resulting in a ready-to-use product that can be used across all platforms and devices. While it is true that the internet has opened countless doors for business, it also offers countless opportunities for those seeking to make a fast buck. Be wise, and do your research before getting involved in any online marketing scheme. Even then, be careful what kind of company you are getting involved with, as the opportunity for scams and unscrupulous business practices is very high, especially in the world of digital marketing.
The Rise Of Online Marketing
As previously stated, the internet has opened countless doors for business, with the associated opportunities for those seeking to make a quick buck. One of the most lucrative online marketplaces is TikTok, which is a kind of virtual mall where content creators can make money through various means, including selling and displaying advertisements, creating sponsored videos to promote products, and selling merchandise, like clothing and accessories, through affiliate marketing, or earning a commission from products they promote.
TikTok’s success as an online marketplace is largely due to the fact that it is a trusted and popular social media platform. Many people use this app to keep up with the happenings of their favorite celebrities and brands, as the content on this platform is typically created and curated by reputable companies and individuals. Because of this, it is often the first landing point for those seeking to learn about a new product or entertainer, which makes it a useful tool for anyone trying to boost their online presence.
How Does Influencer Marketing Work On TikTok?
The strategy behind influencer marketing is to use celebrities and other recognized online personalities to promote a product or service, often with the help of an agency or brand. On most platforms, including TikTok, this strategy is usually employed by brand advertisers, who are seeking to promote a product or service using a famous individual. Influencer marketing can also be used to promote a brand or product in a non-paid capacity, through a combination of content production and social media engagement, where the influencer receives no compensation beyond the value they contribute to a brand or product.
The beauty of this strategy is that it places the focus and responsibility of the marketing on the individual, rather than the brand or product. Therefore, if a celebrity decides to promote your product or service, the odds are good that you will see an increase in sales. With influencer marketing, the success of a campaign often depends on the effectiveness of the individual’s social media channels and their ability to drive traffic to your product or service.
The Downside To Influencer Marketing
While there are many advantages to influencer marketing, there are also a few drawbacks that every marketer must consider. First, finding a famous individual who is willing to promote your product or service is not easy, and it requires a lot of research and planning. Once you have found the ‘golden nuggets’ (the famous individuals who could potentially represent your brand), you then need to develop a strategy to get them to perform in the ways you want them to. This might involve paying them to promote your brand, or convincing them that your product is the best on the market, or providing them with complimentary products to use in brand-related videos.
Apart from this, influencers must continue to grow and evolve their social media platforms to maintain credibility with their audience. In addition to this, influencers are often limited by the fact that their content has to be ‘clean’ (usually meaning no sex, drugs, or alcohol). While this is not always the case, especially in the world of comedy, it can be difficult for an influencer to separate themselves from the brands they promote. Influencer marketing, therefore, is a double-edged sword, with many opportunities for business growth but also a degree of limitation that must be considered.
The Opportunity For Online Marketers
With the disadvantages of traditional marketing methods well-documented, many have turned to the internet as an opportunity to find new ways to generate revenue. One of the most promising marketplaces for online marketers is TikTok, which is a kind of virtual mall where content creators can make money through various means, including selling and displaying advertisements, creating sponsored videos to promote products, and selling merchandise, like clothing and accessories, through affiliate marketing, or earning a commission from products they promote.