If you’re reading this, I’m assuming you’re either a) a human being or b) a robot that has replicated itself many times and is taking control of my website due to its immense popularity.
In this article, you’ll discover how to make money online with AdSense and other ad networks, including Google Adsense for Safari. Before you start coding, it’s important to develop a solid understanding of the mechanics behind digital advertising. So let’s dive in.
The Anatomy Of An Ad
You may be more familiar with the term “ad” if you’re a regular reader of online newspapers. Those annoying ads that appear at the bottom of the page are actually called “sponsored content” and they’re a combination of marketing and advertising. This content is generally paid for by advertisers, but the site owner has some influence over what shows up in those sponsored sections.
Marketing and advertising are two distinct but related functions within an organization. Marketing is all about attracting potential customers, while advertising is about engaging with those customers once they’ve arrived.
The key difference between marketing and advertising is that marketers want to reach as many people as possible while advertisers only want to engage with those that they assume are most likely to buy their product or service. As a result, marketers need to think about their audience while advertisers need to think about their product. When developing advertising campaigns, marketers need to consider what media they’ll use, how they’ll use it, and who they’ll target.
To make money online, you first need to understand how ad blockers impact revenue and whether or not you should opt-in for them. After you’ve studied the basics of online advertising, you can move onto creating your own ad campaigns using various platforms such as Google AdWords.
Why Do People Use Ad Blockers?
If you want to understand the growing popularity of ad blockers, you only need to look at Apple’s iPhone. According to Statista, 41.32 million people in the U.S. alone are currently using ad blockers, which is about half of the entire population. That’s a pretty huge audience that advertisers need to consider when launching new campaigns.
The most common reason people use ad blockers is to reduce the amount of advertising they see. According to a report from the Interactive Advertising Bureau, 60% of users avoid ads by using a blocker, and 40% of users say they use a blocker to improve their experience. If that sounds like you, you should definitely check out Adblock Plus.
When people use ad blockers, they often complain that ads are distracting and intrusive. As a result, many publishers have switched to a “pay-for-performance” model, which means advertisers only pay for actual conversions (i.e. someone clicking a link or making a purchase). It’s similar to the way Google Adsense works, and it encourages more effective marketing strategies and fewer distractions.
While most people use ad blockers to avoid advertisements, some people actually use them to enhance their experience. According to a study from the University of Michigan, users who download Adblock Plus report that they use it to reduce clutter and improve the user experience. If that sounds like you, you should definitely consider installing Adblock Plus.
Do I Need To Opt-in For Ads?
Let’s suppose that you’re running a free blog somewhere on the internet. You’ve never received any sort of payment from advertisers, and you’ve never knowingly accepted any kind of advertising. Nevertheless, an advertisement from a reputable company pops up while you’re browsing.
You may be tempted to hit the “unsubscribe” button, but if you do that you’ll stop receiving any updates from the site owner. So instead, you should choose to “opt-in” for ads. When you opt-in for ads, you’re giving the website owner the right to show ads on your behalf. As a result, you may start to see ads on your blog even if you haven’t given permission for that to happen. (If that sounds like a problem, you should definitely read this short guide to avoid getting spam on your blog.)
The important thing to keep in mind is that you have to actively decide to opt-in for ads. It’s not something that happens automatically when you visit a website. To be able to opt-in for ads, you either have to visit a website that allows for an opt-in or you have to enter your email address on a form somewhere on the site.
Why Are People Embracing Privacy-Preserving Ad Blockers?
If you want to understand the growing popularity of “privacy-preserving” or “no-ad” ad blockers, you need to look no further than ProPrivacy. This ad blocker doesn’t track you as you browse the web, and it doesn’t connect your browsing activity to other sources such as advertising servers or data brokers. As a result, privacy advocates and human rights activists have cited ProPrivacy as a game changer in regards to preserving user privacy online.
ProPrivacy’s co-founder and CEO Ben Metcalf says the company is getting closer to changing the game entirely. According to him, the future of online privacy is decentralized user-generated content, or UGC. Essentially, as the world shifts towards more online activity and more people using ad blockers, the lines between advertising and editorial content become blurred.
“The future of advertising on the web looks decentralized,” Metcalf told us. “Users will curate content on websites, and that content will be used to attract advertisers. The more we can do to encourage that, the more we can preserve user privacy.”
The benefits of a privacy-preserving ad blocker aren’t limited to the fact that you don’t have to worry about advertisers tracking your activity. There are several advantages to being able to browse the web without any sort of adware or “third-party trackers” installed. For one, many of these tools are completely open source, so you can rest assured that you’re not being tracked by a secretive company. (This, of course, assumes that you trust the developers of these types of tools not to secretly hand over your data to advertisers or other entities.)
Another advantage of installing a privacy-preserving ad blocker is that you can reduce your exposure to online tracking. If you have a tracking pixel (i.e. a small code that tracks your activities as you browse the web) on your website, you can be sure that your personal information won’t be collected and sold to advertisers. That, however, doesn’t mean that your visit to a particular website will stay private. If you visit a website that uses trackers, that information will be sent to third parties (usually data brokers) who in turn sell that information to advertisers. (For more on how online privacy works, check out this primer on digital privacy.)
Is Cookie Technology To Blame For The Rise In Digital Advertising?
Cookie technology, which allows websites to remember your personal information (such as your name and email address) while you’re browsing the web, may have played a role in the growing popularity of digital advertising. According to a survey from the International Data Protection Regulation (or the “GDPR”), 41% of respondents report using ad blockers because of privacy concerns, and 15% report using them because of concerns about data security.
The General Data Protection Regulation (or the “GDPR”), which took effect on May 25, 2018, is one of the biggest overhauls of data protection laws in recent history. It puts an end to the era of the “back-door” through which companies could access your personal data. According to the GDPR, companies must now get your explicit consent before they can collect any sensitive personal data. (For more on the GDPR, see our guide to understand the basics or this primer from Google.)
To comply with the GDPR, many companies have switched to “cookie-free” or “cookie-less” websites. Those websites don’t require you to send them any data so they can’t track your movements around the web. Of course, not all websites are made equal, and while some may have adopted this technology to comply with the GDPR, there are definitely other reasons why they might not want to track your movements around the web. For example, your personal information may be used for marketing purposes or to deliver relevant online content. (More and more websites are also moving to a “session-based” model in which you’re only tracked during the time you actively engage with the website — usually when you click on a link or enter a piece of information on a form.)