You might be familiar with the term “underwear salesman,” but did you know that there are actually quite a few ways you can make money online selling undergarments? With the right marketing strategy and some hustle, you can make a sustainable living from the comfort of your home, 24/7.
Whether you’re looking for a new career or you’re trying to take a sabbatical and want to make some extra cash, you can become a salesperson for a company that manufactures, markets, and distributes undergarments. Your responsibilities as a salesperson might include getting in touch with potential customers via phone calls, emails, and social media (like Twitter and Facebook). You’ll also need to be prepared to travel to meet with customers and set up appointments for product demos.
The demand for quality underwear has increased as people have become more active, leading to a rise in e-commerce sites like Amazon and Ebay that provide platforms for product sales. In 2022 and beyond, it is predicted that e-commerce sales of undergarments will reach $11 billion globally.
E-commerce Driving Demand For Underwear
The demand for quality underwear has increased as people have become more active, leading to a rise in e-commerce sites like Amazon and Ebay that provide platforms for product sales. In 2022 and beyond, it is predicted that e-commerce sales of undergarments will reach $11 billion globally. (Statista)
According to a study conducted by the NPD group, an e-commerce giant, online sales of intimate apparel and swimwear reached $6.8 billion and $4.8 billion, respectively, in 2021, representing an increase of 23% and 27% compared to figures from 2020. The research also indicated that the majority of online orders for intimate apparel and swimwear are placed during the day as opposed to at night, when most people are asleep. This makes weekends and evenings a particularly busy time for online sales.
The desire to be comfortable and confident while staying cool is the main driver of the recent uptick in online sales of undergarments. According to the NPD group, 24% of women planning to buy something online mentioned that they wanted to purchase undergarments to improve their everyday lives. That number was up from 20% in 2019 and 13% in 2018.
How To Easily Make Money As An Underwear Salesperson
If you’re looking to make some extra cash, there are quite a few ways you can do so, and the industry is highly competitive as a result. One of the easiest ways to make money online is to register with a commission-only affiliate program and then promote products (like Underwear Store’s own brands) that you believe in.
As a member of an affiliate program, you’ll get a commission for any sale that you make. You won’t be penalized for suggesting products that you’ve never tried before or for marketing a product that the brand you’re promoting has also endorsed. Your job as a salesperson is to contact potential customers and get them to purchase the product, and you’ll be paid based on the sale you make.
You can easily make money online as an underwear salesperson with just a few clicks of a button. If you sign up with a reputable affiliate network like Hello Fresh, you’ll be able to establish yourself as an expert in your field and put in work quickly and easily.
Marketing Is Key To Success As An Underwear Salesperson
As a salesperson for a company that manufactures, markets, and distributes undergarments, you’ll need to be prepared to promote the company’s brands and products to potential customers. To attract the most interest, you’ll want to follow established marketing methods like SEO (Search Engine Optimization) and PPC (Pay Per Click Advertising).
SEO is a form of marketing that allows you to increase the exposure of your website or blog (depending on which one you choose) in the hopes of attracting potential customers to your offerings. Essentially, SEO helps the human species find what they want – whether it’s a product or service – when they search for it online.
SEO is quite a bit like search engine optimization, which is done for clients like brands and businesses, but the key difference is that with SEO, you’re actively involved in promoting a brand or business rather than just optimizing their online presence. With SEO, you’ll want to set up a plan with a reputable SEO company in London to increase the exposure of your website or blog (again, depending on which one you choose) in the hopes of attracting potential customers to your offerings. Once the optimization is complete, you’ll be able to see the results of your efforts in the form of increased organic traffic to your site.
Pay Per Click Advertising, or PPC for short, is an advertising method where you pay a publisher, like a website or blog, when someone clicks on an ad on their site. PPC helps businesses and brands gain popularity and drive revenue by paying for ads that appear when someone clicks on an ad or link.
To set up PPC advertising, you’ll want to get in touch with the editorial department of a reputable news publication in your area and have them put you in touch with a PPC representative from a company that provides advertising services to journalists like yourself. Once you’re set up with a PPC account, you can begin to promote products (like Underwear Store’s own brands) that you believe in with a promise to provide quality and service for your customers. Remember, with PPC, you’re paying for ads, so you need to make sure that you’re using the right keywords in your ads in order to attract the right audience.
The Evolution Of E-commerce For Underwear
E-commerce has evolved quite a bit since its inception in the early 2000s, and as a direct result, the way we buy underwear has changed as well. Back then, people mostly went to stores located in their vicinity to purchase undergarments. In 2021, with the evolution of online marketplaces and the convenience of ordering online, more people are choosing to purchase undergarments online.
Although traditional stores still exist, primarily in large cities, people are increasingly shopping online for their undergarments. In fact, 73% of American Express survey respondents said that they purchased something online, within the past year, compared to 65% in 2019. That means that people are now using their smartphones to access shopping sites, search for products, and place orders more than a quarter of the time.
On the whole, the American Express study also indicated that 55% of respondents said that they’d be more comfortable buying something online than in a physical store, while 25% said that they’d rather go to a brick-and-mortar location. That means that there’s still plenty of room for online stores and traditional stores to co-exist.
Another interesting trend that the American Express study revealed is the fact that 41% of respondents purchased something on Amazon as a result of a marketing campaign, while 30% purchased something on social media.
Amazon’s Impact On The Underwear Industry
One of the most recognizable online marketplaces is Amazon, which originally started as an online bookstore and over the years has transformed into a sprawling retail conglomerate, with over two million employees globally as of 2021.
Many people have made a substantial amount of money online through Amazon’s affiliate program, which offers a commission for any sale that a site’s visitors make. You can easily get started with Amazon’s affiliate program by registering with their affiliate network. Then you’ll just need to decide what niche you’ll promote and how much you’re willing to spend on advertising to do so. Amazon’s affiliate program allows you to make money online even if you don’t have a massive following.
It’s important to note that the way people buy products has changed as a result of the pandemic. People are now more likely to purchase something that they can try out before buying, which is why you’re seeing such a significant increase in the popularity of virtual try-outs, like wine tastings, which allow people to sample a product before making a purchase decision.
Underwear As A Growth Industry
In 2021, the NPD group estimates that the global market for undergarments will rise by 4% to $22.8 billion, driven by healthy economic growth in emerging markets like China and increased disposable income in developed markets.
The underwear industry is expanding, and since most people want to stay comfortable when wearing their garments, there’s a constant need for new styles and innovations. Many large companies have entered the industry, seeking to capitalize on the demand for comfortable undergarments and create a niche within the niche.
New York-based company Next Level Sports has created a category of activewear called Unlimited, which they define as sports bras and panty sets that provide the same level of performance as traditional athletic bras and panties.