How to Make Money Online: The Basics of Sub Niche Marketing

If you’re reading this, then it’s probably safe to assume that you’re interested in making money online. You may be wondering, however, how to go about doing this. In order to answer this question, let’s examine the basics of sub niche marketing. We’ll discuss the differences between being a general affiliate marketer and becoming a niche marketer, and how you can put the latter to work for you. To begin with, let’s take a quick look at the differences between conventional and online marketing.

The Differences Between Conventional and Online Marketing

Traditional marketing is what came before the internet, including broadcast radio ads, billboards, magazine spreads, and newspapers. The difference between traditional and online marketing is that the latter can be highly targeted, meaning that you can deliver your message to only those who are most likely to be interested in your product or service. This makes it a lot easier to connect with potential customers, as they’re already interested in what you have to offer. Additionally, with so much information available online, potential customers can now access information on your company, its products or services, and even its competitors, from the palm of their hand.

You may be wondering how this is different from marketing through social media platforms like Twitter or Facebook. While it’s true that you can use these platforms to gain awareness and drive traffic to your site, what you’re doing on social media is entirely different from marketing through traditional means.

On social media, you’re not reaching out to customers, you’re being “Liked” or “Followed” by people who have an interest in your product or service. This is a completely different beast than reaching out to people who are not interested in your product and convincing them to try it out. Additionally, people on social media often “share” what they discover and enjoy, which can help attract and engage more people around the topic. Finally, on social media, you have the ability to conduct A/B testing, which allows you to examine the effect that different elements of your marketing strategy have on your bottom line.

Why You Need to Become a Sub-Niche Marketer

You may be wondering why you should bother focusing on a specific niche when you could just become a general affiliate marketer and work with whatever niche came your way.

The answer is simple. If you’re looking to build a business that can eventually support you and your family, then you should consider focusing on a specific niche and becoming a sub-niche marketer. This is because there is usually more demand for products within certain niches than there is for products in other areas. Take real estate investing as an example. There is a lot of demand for real estate investing training, courses, and tools, but comparatively speaking, there is a lot less demand for restaurant equipment or travel accessories.

As a general rule, if you can find a niche that is already dominated by big-name brands, then you can rest assured that there will be plenty of people who are looking to buy your product or service. Moreover, focusing on a niche that is already established means that you don’t have to worry about spending too much money on advertising. In other words, you can use your existing resources more efficiently.

How to Become a Sub-Niche Marketer

So, you want to become a sub-niche marketer and build a business that can eventually support you and your family? Excellent, but how do you go about doing this? Let’s take a look. First, you need to decide on a niche.

What is a niche? A niche is a “small segment of the population” within a larger group. For example, let’s say that you’re selling health and wellness products and you decide that men’s health is a niche within the larger topic of health. In this case, the men’s health niche would be all the health products and supplements that are only relevant to men. Similarly, women’s health is another niche within the larger topic of health, with women’s health products and supplements relevant only to females.

When you choose a niche, you are narrowing your target audience in a way that makes it easier to predict how many people will be interested in your product or service. Moreover, when you choose a niche, you are also narrowing your search results, as you will only see results that are relevant to your search query. For example, if you are trying to find a yoga mat and your search engine returns results that are also health and wellness related, you’ll know that this is the category you’re looking for. So, while you are working on building a business that can support you and your family, why not do so within a niche that already has a lot of demand.

Now, let’s discuss the importance of choosing a niche that is already “established”. When you choose a niche that is already established, you are less likely to compete with large corporations who are trying to “buy” followers or “Likes” on social media platforms. In other words, the competition in these niches is already very high, which makes it easier for you to gain traction.

Deciding on a niche is only the beginning. Now, you need to narrow this niche down even further to create a customer base. There are several ways to do this, including looking at the strength of the competitors in your chosen niche.

Where to Begin Your Marketing Efforts

Once you have your niche and you know that there is demand for your product or service in your chosen niche, then you can begin to look for ways to distribute your product or service. There are three basic places that you can begin your marketing efforts:

1. Search Engine Optimization (SEO)

Let’s say that you have chosen real estate investing as your niche, and you’re wondering where to begin your marketing efforts. Your first port of call should be Search Engine Optimization (SEO), the process of increasing the “organic” traffic to your website. In other words, when a user types in a search query on a search engine like Google or Bing, your website will show up as a result. Additionally, the closer the match between your search query and the content on your website, the more traffic you will receive.

SEO is a lot more extensive than just having a website, although this starts you off nicely. You also need to consider getting a domain name for your website, building an email list, and using social media to gain traction.

2. Traditional Marketing

If you’re looking for a quicker way to gain traction, then you can also try out traditional marketing. This is where you would run newspaper ads or go on televised commercials. While these are certainly effective ways of getting the word out there, they are not suited to every business. Moreover, with the amount of information available online, there’s no need to resort to traditional marketing. Even if you choose to do so, your competitors may very well be doing the same thing and you won’t be able to differentiate yourself.

3. Social Media Marketing (SMM)

Social media marketing takes a little more work but allows you to target the right audience quickly and efficiently. One of the best things about social media is that you don’t necessarily need to pay for advertisements. So, while you are building a business that can eventually support you, why not invest in social media marketing, which could prove to be very cost-effective?

The three basic places that you can begin to invest in are

  • Blogging
  • Twitter
  • Facebook

Each one of these platforms has different qualities that make it suited to various niche markets. Moreover, you can use the various tools that these platforms offer to the fullest, including blogging, SEO, and social media to gain the most from your efforts.

The Importance of Being Unique

Finally, it is important to be unique. Regardless of whether you decide on a health niche or real estate niche, you should aim to be the absolute best within your chosen field, which will make you stand out amongst your competitors. Moreover, by being unique, you will not be easily categorized with the many other businesses that are trying to make a profit in the same way that you are. Additionally, being unique helps establish credibility with potential customers, as they will recognize your expertise and trust your word.