You wake up one day and decide to try
making money online
trusted by your customers.
Now, there’s a way to make money online that seems too good to be true. You want to start a business that provides a valuable service to people
who want to make extra cash.
You’d like to make a product or provide a service that people
have to have.
And you want to do this without having to worry about the overhead of getting and maintaining a physical product.
It may seem like a tall order, but you can definitely do this.
You just need to follow a few steps to make money online trusted by your customers.
These steps will help you identify your target audience, build trust, and earn revenue.
Step one: Find your target audience
The very first step in creating an online business is understanding who your target audience is.
This step is critical because it will dictate the entire rest of your strategy.
If you can nail this step, there’s no need to worry about the other steps.
Your target audience is simply people who are interested in your product or service.
They may or may not be currently using your product or service, but they are definitely interested in it.
To find your target audience, you first need to understand what draws your current customers to your product or service.
What are they looking for?
Are they having problems?
Do they want to learn how to do things?
Whatever it may be, you need to figure out what your customers want and need.
With a clear idea of your customers’ problem, you can craft a strategy to fix it.
You can also use this info to decide what features you’ll include in your product or service to solve their problem.
Step two: Build trust
Once you’ve found your target audience, you can start to build trust with them.
You do this by demonstrating that you’re a reliable, reputable, and trustworthy source of information.
You do this 2 ways.
Firstly, you can provide great content regularly.
When someone visits your site or downloads an eBook, they’ll see lots of awesome content.
But you don’t have to stop there.
You can also give them a reason to come back.
Some of the things you can do is offer a money-back guarantee if they order from you, offer special financing for people with bad credit, or give them a free ebook or whitepaper if they sign up for your mailing list.
You want to provide compelling reasons for people to trust you.
And to do this, you need to establish a relationship with them by demonstrating that you’re a kind, honest, and reliable person.
Step three: Position your product or service for maximum effectiveness
Now that you have a base of potential customers, you need to position your product or service for maximum effectiveness.
You want to make sure that when a visitor or customer lands on your site, they’ll have a clear idea of what you offer and will be eager to trust you.
When someone visits your site for the first time, there’s a good chance they’ll be a little skeptical.
After all, you don’t know much about them or their needs.
You can put yourself in their shoes for a minute.
What are they looking for?
What is your product or service?
Once you have their attention, you can open a chat window with them or allow them to provide some information about themselves.
This little bit of personal contact will help them feel like you understand them and their needs.
Even if you’re providing them with the most superb information, they might still feel a little bit skeptical.
What you can do to increase trust is make sure that your site is easily navigable.
Does it have a clear and simple call to action?
Does each piece of content have a clear and simple call to action?
Your website or blog should contain these:
- An attractive logo (optional): If you’re using this to represent your brand, make sure that it’s simple, memorable, and fits your brand’s colors and style. Consider using a vector based logo instead of a raster one.
- Clear navigation (optional): Make sure that your site is easily navigable by your customers using only the links you provide. This means that all the pages are connected and there’s a clear path to follow. You should provide your customers with plenty of options without making it hard for them to find what they’re looking for.
- Products or services (optional): If you’re selling a product, make sure that it is accurately described and that the pictures of the product or service being described are high-quality. If you’re providing a service, ensure that the descriptions are detailed and give the customer a clear idea of what they’re getting.
- Contact information (optional): Include your contact details including your phone number and email address, along with a map of your area (if you’re shipping to a nearby area). This will make users feel more comfortable doing business with you.
You want users to feel confident contacting you with any questions.
Giving your contact details, along with a map of your area, will help users feel more comfortable seeking your services.
These three steps will help you build a trustworthy brand online.