How to Make Money Online: Websites vs Blogs

One of the most common questions I get asked is, “How can I make money online?” People want to know how to make money from home, how to make extra cash, and how to make money from a spare bedroom. It’s easy to understand where they come from, what with the pandemic and the way technology has enabled remote work. All of a sudden, the idea of working from home becomes appealing. Just think about how much freedom and flexibility you have when you work remotely. You can do your job when, where, and how you want. You will never be rushed and will never be bothered by clients or customers.

It used to be, not so long ago, that if you wanted to make money online, you had to create an eCommerce store, sell your own products, and deal with shipping individual items to customers across the globe. Thanks to platforms like Shopify, Bigcommerce, and Woocommerce, creating an online store and selling your own products has become a lot easier. Now you can have a store with thousands of products and operate it remotely, so you’re free to set your own hours as you see fit.

If you’re looking to make money online, here’s the good news: you don’t necessarily need a website to do so. In fact, depending on your technical skills and the type of product you’re selling, blogging might be the better route. Why? Well, it’s easier to monetize a blog than to monetize a website. Now, this isn’t to say that websites are obsolete. They still have their place, especially if you’re looking to start a food blog, for example, or if you’re wanting to create a store to sell your artwork or crafts. It’s more about the fact that you can monetize blogs with a wide range of monetization options, while you would have to choose from a limited number of options if you wanted to monetize a website. So, if monetizing a blog is something you’re interested in, keep reading.

Websites Vs. Blogs

The first thing you need to know about making money online is that you can’t typically do it through one single channel. Instead, you need to consider what works best for you. If you’re looking for flexibility, you might want to try and monetize a blog. Why? Well, you can use a blogging platform like WordPress to monetize a blog. What’s more is that, with a bit of experimentation, you can figure out how to make money online with blogs. The more you do, the more you’ll learn.

On the other hand, if you’re looking to build a brand and want to turn this brand into a business, you might want to consider building a website. The reason behind this is that you can use a platform like Shopify to build and run a website. What’s more is that, with Shopify, you can integrate an eCommerce store into your website. This way, you can sell your own products, as well as third-party products, through your webpage.

In both cases, you’re looking to make money online, you’d need to consider your audience. Who is this blog or website aimed at? What do they want? What do they need? The answers to these questions will help you figure out what works best for you.

Monetizing A Blog

If you’re looking to monetize a blog, the first thing you need to do is pick a niche. This is the good news. Building a blog around a niche that has a lot of demand is a great way to make money online. Choosing a niche that has lots of demand, yet is still relatively unknown, is even better. When people are searching for your chosen niche, you can bet they’ll find your blog. Just remember to build quality content around your chosen niche. People are more likely to click on and read a well-written blog post than they are to click on a badly-written one. Also, while it’s tempting to write about whatever you’re passionate about, try and write about things that you’re an expert in. This way, you’ll be able to add value to the conversation. It’s also a good idea to write consistently. This will help build credibility with your audience and, in turn, generate more leads and sales.

Once you’ve picked your niche, the next step is to determine your target audience. Who is this blog or website aimed at? What do they want? What do they need? Remember, these are the types of questions you need to be asking yourself, not just about blogging, but about making money online. You can start by looking at the demographics and psychographics of your ideal buyer within your chosen niche. Then, you can determine what they want, what they need, and how you can provide value.

Here’s an example. Say you’re a dog lover and you’ve decided to start a blog to share your experiences as a dog owner. You can use tools like Google Analytics to track the demographics and psychographics of your blog audience. With this information, you can determine that women between the ages of 18 and 34 are most likely to be interested in your blog. From there, you can decide what you’ll write about. Maybe you’ll focus on lifestyle advice, or maybe you’ll develop product reviews. Choose something that you’re an expert in. If you don’t have experience owning a dog, chances are you don’t have much expertise in this area. However, you can develop you expertise quickly. By educating yourself on the topic, reading related articles, and being attentive to your customers’ needs, you can become an expert in no time.

Monetizing A Website

If you’re looking to monetize a website, the first thing you need to do is pick a niche. This is the good news. Building a website around a niche that has a lot of demand is a great way to make money online. Choosing a niche that has lots of demand, yet is still relatively unknown, is even better. When people are searching for your chosen niche, you can bet they’ll find your website. Just remember to build quality content around your chosen niche. People are more likely to click on and read a well-written website article than they are to click on and read a badly-written one. Also, while it’s tempting to write about whatever you’re passionate about, try and write about things that you’re an expert in. This way, you’ll be able to add value to the conversation. It’s also a good idea to write consistently. This will help build credibility with your audience and, in turn, generate more leads and sales.

Once you’ve picked your niche, the next step is to determine your target audience. Who is this website aimed at? What do they want? What do they need? Remember, these are the types of questions you need to be asking yourself, not just about blogging, but about making money online. You can start by looking at the demographics and psychographics of your ideal buyer within your chosen niche. Then, you can determine what they want, what they need, and how you can provide value.

Here’s an example. Say you’re a fashion designer and you’ve decided to start a website to showcase your work. You can use tools like Google Analytics to track the demographics and psychographics of your website audience. With this information, you can determine that men between the ages of 25 and 54 are most likely to be interested in your fashion website. From there, you can decide what you’ll write about. Maybe you’ll focus on style advice, or maybe you’ll develop product reviews. Choose something that you’re an expert in. If you don’t have experience designing clothes, chances are you don’t have much expertise in this area. However, through continued practice, education, and being attentive to your customers’ needs, you can become an expert in no time.

The important thing to keep in mind is that, while it’s always great to try and write about what you’re passionate about, it’s not necessarily the best route to follow. Instead, figure out what works best for you and stick with it. If you want to become a successful blogger, writer, or online entrepreneur, find a way to fit your personality, skills, and experiences into a niche that has lots of demand. This way, you’ll be able to build and grow a profitable blog, business, or venture. Of course, being true to yourself is a key element to building or growing any successful venture.