If you’re looking for a way to make money on the side, you’ve probably considered trying your hand at online art sales. And that’s a good idea. There’s a large market for artwork online, and people are willing to pay for high quality pieces. But, as with any other online venture, you need to proceed with caution.
The Best Way to Make Money Online With Art
If you’re new to the world of online art sales, you have a lot to learn. Plenty of artists who’ve been in the game for years have accumulated quite a bit of experience, and they’re happy to share their tricks of the trade with younger generations entering the field.
To start, make sure you have a reliable and efficient means of selling your artwork. There are plenty of fakes out there, so you don’t want to do business with people who may not be as serious about the industry as you are. Look for a Verified PayPal Account, Tested & Trusted Shipper, and watch for any suspicious activity.
Also, keep in mind that you’re operating in the gray area of the law. While most people think that selling artwork online is simply a matter of setting up a Shopify store and promoting some Instagrammers’ or Twitter accounts, that’s not really the case. Legally, you’re operating in the grey area of the law. Some countries even have statutes that specifically mention online art sales.
If you decide to take the plunge and enter the world of online art sales, here are seven ways to make money quickly and efficiently.
1. Create a blog.
Blogs are incredibly useful when it comes to online marketing and sales. In an age where everyone’s on their phones all the time, having the ability to publish content whenever you want is hugely beneficial. Especially if that content is engaging and contains valuable information.
Blogs provide you with a steady stream of content that you can use to attract potential customers to your Shopify store. As a result, you may see a significant increase in traffic and revenue to your business as soon as you start publishing regularly. Having a blog isn’t mandatory, but it’s highly recommended.
2. Use the right hashtags.
People use hashtags all the time when sharing images on social media. But did you know that Instagram specifically uses hashtag functionality to find and display relevant content on your behalf? Since you’re operating in the gray area of the law, you may want to consider using hashtags to help police officers, customs officers, and other law enforcement agencies identify your posts as being related to the black market in art and antiques. Once they identify your posts as relevant to their investigations, they may then approach you with questions related to the trade.
3. Use keywords in your headlines, descriptions, and blog posts.
Headlines, descriptions, and blog posts are three of the most important components of a web article or website, as they help a person discover the content that is most relevant to them. One of the best ways to make sure that your content is discoverable is to incorporate keywords into your headlines, descriptions, and blog posts so that they show up when someone searches for related content. Incorporating keywords into your content will also help you avoid being limited to showing only particular results when someone searches for your content. Instead, you may see an array of results that are relevant to your content, providing you with a variety of options to choose from. This is important, especially if you’re trying to grow your business and need to attract as many potential customers as possible.
4. Use reoccurring sales events or offers.
The best way to get customers to visit your Shopify store in the first place is to offer them something valuable. Whether you do this through a promotional code, special offer, or some other method, recurrence is always a popular choice among consumers. Once you’ve got their attention with an offer, it’s worth your while to keep their interest through repeat visits and encourage them to make a purchase. These types of customers are much more valuable to you as they’re likely to be spending more money than those who’ve just popped in for a quick look.
5. Build a community.
It’s always valuable to have a network of people interested in the same things as you. Having a large community of customers who’ve bought from you or have some connection to your brand is something to be proud of. You can build a strong community around a cause, a hobby, or even a passion for something. The more you can do to encourage people to connect with you and each other, the more you can benefit.
6. Use social media.
This may seem obvious, but it’s worth reminding people of just how much value social media can have in relation to online marketing and sales. Having a strong social media presence and engaging with potential customers on platforms like Instagram, Twitter, and Pinterest is a great way to gain a following, grow your audience, and make money online.
These social platforms all offer you the ability to engage with potential customers in unique ways. Whether you comment on someone’s photo, share a relevant quote, or ask a question, people will often appreciate your engagement and be more inclined to click on your links or visit your store. Also, depending on the platform, you may see these types of interactions show up in other users’ feeds. Which means you could end up driving a significant amount of traffic to your store in a very short amount of time.
7. Use affiliate marketing.
If you’ve decided to incorporate affiliate marketing into your cashier system, you’ll need to choose an affiliate program that is right for your business. Once you’ve joined an affiliate marketing program, you’ll start receiving commission checks from various companies whose products or services you’ve promoted. Some of these companies will even pay you for each customer that you’ve referred to them. Since you’re in the business of helping people to make money, it’s only fair that you participate in the profits generated from your efforts.
So, in summary, if you want to make money with your art online, start by setting up a blog. Use the right hashtags, keywords, and reoccurring sales events or offers to draw in potential customers. Once you’ve got them interested in your content, encourage them to visit your store by building a community on social media, using affiliate marketing, and offering special deals.