Do you love to create? Do you have a talent for teaching? If so, then why not consider using your talents to make money online? There are several ways that you can use your instructional videos to make money, and in this article, we will discuss three of them.
YouTube is the biggest video platform around, and with over a trillion views per week, it’s the perfect place to build an audience. If you can build a following on YouTube, you can then monetize your videos through affiliate marketing, which earns you a commission when someone clicks a monetized link or buys a product that’s promoted on your channel.
You can also use YouTube to create training videos for customers. When you do this, you often have the option of promoting a sale or event in the accompanying description box, which can also bring in extra revenue. When YouTube users click on a Sponsored Video, they will be directed to a landing page that includes the product or service being advertised in the video. When they make a purchase after viewing one of those videos, you get a commission.
Another way to make money from an instructional video is to sell and ship physical products to your audience. For example, you can make a video teaching a beginner sewing technique and then, at the end, suggest they try out a professional-looking sewing machine for sale. In this case, you’re effectively marketing the product that you’re showing in the video, so you’ll need to monitor your video’s content and keywords to ensure that your videos are delivering the right traffic to your product pages.
Vimeo, Facebook, and Twitch
These are the big three video platforms that you need to know about. Vimeo is the largest of the three, with over 1 billion monthly average unique visitors and close to 80 million daily average unique visitors. Facebook’s video platform has over 200 million monthly average unique visitors and close to 500 million daily average unique visitors. And last but not least, we have Twitch, which is the largest live-streaming platform, boasting over 300 million monthly average unique visitors and over 1 billion daily average unique visitors.
You can use these platforms to create live videos that your audience can watch and interact with. For example, on Facebook you can create live videos of yourself teaching a sewing technique, and on Vimeo or YouTube, you can create how-to videos that you will live stream and then analyze after the fact. In these situations, you will likely need to use a platform like Hootsuite to connect your social media accounts and keep track of all of the activity across platforms.
Creating an instructional video can be a profitable venture; however, you need to know how to properly take advantage of the platforms and maximize the earnings that your video will generate. For example, you can use keywords in your video’s title and description to draw more organic traffic to your product pages, and you should always build a little extra value into your content to make sure that your potential audience is thinking “wow” when they hit the play button.