If you’re reading this, I presume you’re looking for ways to make money online. Maybe you’re even thinking about giving it a try yourself. Congrats! You’re in the right place. Below, you’ll discover a complete guide on how to make money with online advertising. Let’s get started.
Set Up Your Advertiser Account
The first step to making money with online advertising is to set up your advertiser account. An advertiser account is like an eBay account for AdWords. Every ad campaign has one, and it’s where you’ll enter all the relevant information about your ads and campaigns. You can set up your account in less than a minute, and once you’re done, you can move on to the next step.
If you do decide to go the AdWords route to make money online, make sure to use an industry approved affiliate partner. Doing business with an affiliate partner that is not approved by Google can result in your account being flagged for review. That means a Google employee will have to assess your account to make sure it’s complying with advertising guidelines.
The second step to making money with online advertising is to create ads. An ad is the clickable text or image that you’ll use to capture people’s attention and hopefully, make them click. Ads can vary in length from one to three sentences, and they usually appear in the sidebar of a blog article. You won’t make much money per click, but you’ll gain in volume as your ads will appear on top of all other content on your blog.
It’s a good idea to brainstorm with your spouse or partner on what could be the trendy products that your niche is currently buying. You can use this information to create an ad that pitches these products. Or, you can use your own insights to come up with an idea for an ad that will fit the vibe of your blog. If you’re new to this, it can be a challenge to come up with catchy phrases and creative copy to pitch your product. That’s why you should always partner with an experienced copywriter or content strategist.
No matter what niche you’re in, you’ll need a minimum of three ads to be able to make any money from online advertising. The third ad will be the retargeting ad, which is what brings in the bucks. Once you’ve got the hang of it, creating ads will become a fun and profitable endeavor. You can use Google Adsense to find the right topics for your ads, or if you want something more specific, you can use the Google Adwords tools to find the exact phrases that people are using to search for products that your brand sells.
Target The Right Audience
The next step to making money with online advertising is to target the right audience. Your ads will be more effective if you can find a narrower audience that’s more receptive to your message and more likely to convert. You can use the Google Adwords tools to find the demographics, interests, and psychographics of your ideal buyer, as well as the search terms that they’re using.
The better your keyword research, the more you’ll be able to target the right audience and the more you’ll be able to optimize your ads for maximum effectiveness. If you’re new to this, it can be a bit overwhelming trying to figure out the right keywords to use for your ads. That’s why it’s a good idea to enlist the help of an experienced digital marketer.
Measure The Results Of Your Ad Campaigns
The last step in making money with online advertising is to measure the results of your ad campaigns. You can use Google Analytics to track the performance of each phrase or keyword that you’ve used in your ad campaign. You can use the keywords that you found to create ads to track the performance of those ads as well. Doing this will allow you to find the right keywords and ads to work with going forward.
You can also use this data to adjust your ad strategy and run additional campaigns. You won’t necessarily need to base your entire advertising strategy on Google Adwords, but it’s the best option for those who want to make money with online advertising. Google Adwords can be quite the beast when it comes down to using all the tools that it provides. It can be quite overwhelming trying to use all of those tools for the first time, so it’s important to take your time and learn all that you can.
Above all, make sure to partner with an experienced and reputable affiliate marketing company. Trying to peddle your own products or run your own affiliate program from the get-go can result in a lot of headaches down the line. Plus, you won’t have the luxury of having an expert help you run your program effectively. So, if you’re looking to make money with online advertising, consider these tips and take your time figuring it out.