If you’ve ever visited GameWisp, you’ll know that we’re huge fans of online games. Not only do they allow for remote participation, high engagement and low barrier to entry, but they also provide excellent promotional opportunities that a business or brand wouldn’t get anywhere else. Plus, let’s be honest – who doesn’t love clicking on cute animals to make them dance around?
While it’s great to have a plethora of free online games, there’s nothing cuter than seeing a developer convert their hard work into a profitable business venture. And that’s exactly what happened to GameWisp. After gaining popularity through their free games, the team decided to capitalize on their success and launched a premium service called Genshin Impact. The goal was to take advantage of the growing popularity of the Pokémon Go app by offering a similar service but focused on the Naruto universe. With Niantic’s hugely successful game, in addition to featuring characters from the hit anime, gamers can also engage with the creatures in a fight to the death.
Since its debut in early 2018, Genshin Impact has reportedly made close to a million dollars in revenue. And that’s not all. According to TikTok’s gaming experts, this is just the beginning for GameWisp. The platform’s top gamers have predicted that the company could ultimately become the go-to source for all gaming content if they continue executing on their plan. Pretty impressive for a team of four people who worked part-time to pull this off.
The Importance Of Early Bird Bonus
If you’ve ever made any kind of purchase online, you’ll know that early bird bonuses aren’t something that just appear out of nowhere. They’re usually offered as part of special promotions designed to encourage people to make early purchases. Whether it’s a discount for buying online or a free extra item for opening a merchant account, the key is getting in early before the offer expires.
In the realm of online gaming, an early bird bonus is often included as part of a game’s welcome bundle. This is simply because it’s extremely hard to convince people to spend money on virtual goods when the option is freely available for those who want it. So, as a developer, you might offer gamers a 10% discount if they pay for your game before the end of the current month. But make sure you tell them exactly how many days are remaining.
Conversely, you could also choose to give away a free item for those who sign up before the end of the month. This is a great move for marketing, as you’re essentially rewarding those who decided to try out your game before the end of the month. It’s basically free marketing, and it brings in some great fans too!
Monetization Is The Key
When making any kind of financial gain from a product or service, the initial focus is usually on the bottom line; that is, how much money can I make from this? But, in the case of online gaming, the emphasis should really be on the word “making”. Despite the appeal of free games, the truth is that generating revenue from online gaming is a lot more complicated than it seems. This is especially true if you want to do it on a sustainable basis. At least, that’s what the experts say.
To better understand how online games make money, let’s take a step back and examine the entire process from the moment a user launches an app to the time they decide to delete it and move on to the next shiny object. Hopefully, this will shed some light on the numerous ways in which digital marketing and monetization strategies are changing and how you can best take advantage of this shift.
Getting The Most Out Of Your App’s Monetization
The first step in the monetization process is understanding exactly how much money you’ll make and how much you’ll need to make in order to cover the cost of operating your app. The truth is, it’s not easy to predict how much money you’ll make from any given app, as it largely depends on a variety of factors. The key is having a business plan in place before you begin development, as this will greatly increase the likelihood of hitting a sustainable revenue level.
For instance, if you’re developing an educational app where users can discover various facts and figures about animals, there’s probably nowhere near as much money to be made as there is in creating a video game. However, if your goal is to become one of the Top Gaming Apps in the Google Play Store, you’re going to need to learn how to properly monetize a video game.
Once you know how much you’ll need to make to cover your costs, you can begin devising a monetization plan that will allow you to generate a decent amount of revenue. And, again, making a financial gain from an app is a lot more complicated than it seems – especially if you want to do it on a sustainable basis.
The Rise Of “Non-Gameplay Reasons” To Play Games
While most people think of video games when it comes to the internet, the truth is that the platform is much more than simply putting videos of people playing on screens. This is because, quite frankly, not that many people are interested in playing games for the sake of it. This type of behavior can be attributed to the growing trend of “casual gamers”.
Put yourself in the shoes of a busy adult a few years ago, and you’ll quickly understand what we mean. Back in the day, if you wanted to play a game, you either did so online or on a console. In the latter case, you had the option of playing against human opponents or against a computer. Regardless, the goal was the same – to beat the game by achieving a higher score than the person who beat you before. Or, if you were playing against a human being, the goal was to defeat them. Sometimes this could take a while, especially if you were playing on a console, and there was no option of just turning it off and on when you were done.
These days, though, things are quite a bit different. For one thing, smartphones have completely changed the way people interact with games. Back in the day, if you wanted to play a game, you’d have to either find someone else who had the same console or go on the internet to play against other people. Nowadays, if you have a smartphone, you can play against human opponents much more easily. Thanks to the rise of eSports and the “e-Sport frenzy” that followed – as well as the explosion of solo play on social media – there’s now an entire generation of gamers who were raised on digital platforms.
These days, if you want to play a game, you’ll often find an esports match going with your favorite player or team against another. Or, if you’re a solitaire type, you can play against the machine at home. But the main takeaway from this section is that not that many people play games for the pure joy of playing. Instead, they do so for the sake of achieving a goal, be it raising funds for a good cause or just wanting to see how high they can score. If you want to make money from a game, you’d better learn to convert non-players into paying customers.
Finding A Niche
If you’re passionate about creating the perfect game, and you want to make sure that your work doesn’t go to waste, you might want to consider creating a niche product. This is where you fit into the grand scheme of things. Essentially, creating a niche product means that you’re going to go after a defined group of people with your product. In the world of online gaming, this could mean targeting gamers who live in certain places or countries, or who have a specific relationship with a brand or idea. For example, if you’ve been following the lead of Pokémon Go and made a game around that theme, you might want to consider creating a vegan version of the app. Or, if you love the works of Robert Louis Stevenson, you could create a text-based adventure game where the user interacts with characters from his famous stories.
To be clear, creating a niche product doesn’t mean that you’ll make your game solely for a small audience – it means that you’re going to create a game that fits into a specific niche, and you’ll do your best to ensure that only the right people play it. This, in turn, will drive sales and help you to monetize the game. If you can, you should absolutely try to build a fan base before you begin developing your niche product, as this will make marketing much easier. And, again, creating a successful niche product requires careful consideration of both marketing and technical aspects. Just imagine, you’ve spent a lot of time and money on creating the perfect game, and you finally decide to launch it, only to discover that there’s not that many people looking for it. What then?