The Internet is a powerful tool, and it’s become quite popular as the world shifts to a digital sphere. More and more people are turning to the web to discover new things, seek guidance, and complete tasks. In fact, according to HubSpot Blogs research, nearly half of American adults now search for products and services online before making a purchase decision, compared to just one-quarter who did so a few years ago. Plus, one-quarter of Internet users say they primarily use online markets to find information, while one-fifth use them to make decisions about products or services.
It’s clear that the web has a significant impact on consumers’ lives, and creating content specifically for digital consumers is a strategic move for any business.
But what exactly can you make online? There are countless opportunities for you to promote your products or services using digital marketing strategies, and this article will provide you with some ideas for making the most of your time this holiday season.
Decorate Your Instagram With Holiday-Themed Posts
Instagram is one of the most popular social media platforms, enjoying over 500 million active monthly users, as of September 2021. The images and videos on this app are beautiful, and the community is incredibly creative. You can use this tool to its fullest potential to market your product, brand, or service, but you need to approach the content that you share on this platform with a creative and inventive mind. Take a look at the incredible things people are making using this fantastic tool!
It’s a great opportunity for you to take your Instagram account to the next level this holiday season, and to do so, you need to decorate your Instagram with all things holiday. From reindeer to snowflake-themed banners, snowflake-themed Instagrammers have been posting amazing things, and you can learn a lot from them!
Research Keywords And Phrases That People Are Using
In addition to posting content creatively, you can also use analytics to your advantage. One of the wonderful things about Instagram is that it provides you with insights and metrics on the content that you post. This is especially helpful whenever you’re trying to determine the effectiveness of your marketing efforts. In these instances, it’s a good idea to pay close attention to what people are saying about your brand or product through online reviews.
You can use this information to your advantage. If you know that people are searching for your product or service, but they aren’t finding all the information they need, you might consider creating a blog post or publishing an article to provide further insights into your topic. You can also use specialized software to track reviews and keyphrases that people are using when they search for your product or service, allowing you to create content specifically geared toward these online users. For instance, if Doggers is a clothing brand that you represent, you can look at reviews of this brand and see what phrases people are using when they discuss it. This can help you determine whether or not you should create a blog post on the topic, as well as what tone you should use in your upcoming content.
Create A Holiday Gift Guide
Even gift-buyers have become more digital in recent years, so it’s an ideal opportunity for you to get creative and really surprise your loved ones this holiday season.
You can create a holiday gift guide for all your loved ones, friends, and family members, and it’s a great way to promote your product or service. You can add a few simple gifts to your list, such as a mug, a bottle of whiskey, or a basket filled with all of their favorite treats. You can also consider adding more expensive items like a jewelry box, a bottle of wine, or a tablet.
But what makes a great gift guide is the effort that you put in to curate a list of the best products that your preferred suppliers have to offer.
This way, when your loved ones see what they’re getting, they’ll be overwhelmed with gratitude and delight. And when they’re already feeling grateful and delighted, you’ve probably succeeded in getting them to try your product or service.
Use Online Marketplaces For Product Research
These online marketplaces allow consumers to connect with businesses, discover product information, and make purchase decisions in a simple and convenient way. Most importantly, these platforms provide you with the ability to target the right audience, whether you’re a large corporation, a brand, or an independent entrepreneur.
One of the biggest advantages of using online marketplaces is that you can conduct your research virtually anywhere. You can look at products closely and compare them side by side, learn about their features, read reviews, and discover whether or not they’re right for your needs. This may sound like a lot of work, but in fact, it’s a time-saving exercise. By utilizing platforms like Shopbop, you can quickly search for the items that you need and compare them side by side, making the process simple and convenient.
As you’re taking the time to do your product research through online marketplaces, consider creating a blog post to provide further insights into your topic. You can also use specialized software to track product reviews and keyphrases that people are using when they search for your product.
Get Inspired By Seasonally-Specific Events
It’s always good strategy to get yourself (and your marketing team) inspired by specific events or occasions. The holidays are a fantastic opportunity to do this, and you can use parades, christenings, and Halloween parties to get in the mood.
For example, if you sell winter clothes and accessories, consider using images from a snowflake parade or an icicle christening to inspire your content this holiday season.
The image below, which was taken at a Brooklyn christening in January 2021, will inspire you to create content this holiday season. Specifically, the red and white decorations, the large font size, and the vibrant colors will get you in the spirit to blog about christenings this year.
The holidays are a fantastic opportunity to get inspired, and you can’t make the most of this season with out the right content.
So, what can you make online this holiday season? Are you ready to use the power of the Internet to your advantage?