How to Make Money from Online Videos

While some might still prefer to get their news from traditional journalists, the way we consume information has changed. With digital natives now in charge of the platforms, the lines between amateur and professional content are blurred. The increasing number of videos posted to social media every day demonstrates the impact these platforms have on our daily lives. Whether playing on our smartphones or tablets, or through our television sets, videos let us see content whenever and wherever we want.

Given this, it’s no surprise that so many people are starting to make money from video content.

Established journalists with considerable experience are turning to content strategy, producing videos on various topics and pitching them to various platforms. In addition to this, many traditional media brands are creating their own video content – something which has traditionally been the role of younger, digitally native staff.

Why Should You Be Making Money From Video Content?

When you compare video content to other types of content, such as text-based articles, it’s clear that the latter still has its place. However, video allows you to do much more than tell a story or add some relevant keywords to an article. It allows you to engage your audience in a way that merely a few sentences in a newspaper or on a blog never could.

Videos allow you to show your personality. For some journalists, this might mean steepling your fingers in a ridiculous gesture when you’re talking about a story about technology. For others, it could mean adding quirky asides or speaking in a funny accent. Whatever it is, you can bet your audience will feel more connected to you as a human being because you’ve engaged them using video.

In addition to this, you have the ability to make a profit from video content. When you compare this to the other types of content on the internet, such as articles, e-books and infographics, you’ll soon see why people are starting to explore this lucrative area.

The Many Ways To Make Money From Video Content

Not every type of content will make you money. However, videos, especially those which perform well on social media, have the ability to do very well financially. The most straightforward way to make money from video is to create product reviews. Whether you’re an enthusiast for digital cameras, a lover of food videos or an experienced filmmaker looking for a new niche, you can now combine all of these things into a product review video.

As a reviewer, you’ll need to make sure that you establish yourself as an expert in your field. By sharing your knowledge with the world, you’re giving people the chance to learn something new from your expertise. In turn, this could lead to you establishing yourself as an expert in the field and, potentially, even becoming a thought leader.

While product reviews are one of the more straightforward methods of making money from video, this certainly isn’t the only way. Indeed, there are various other ways to make money from video content that you might want to consider. Let’s explore some of these avenues.

Pitch Black Productions

If you have a specific skill or knowledge which you believe others will value, whether you’re an entrepreneur in New York looking to fund your new venture or a skilled filmmaker looking to make a quick buck, you could always pitch your talents to online platforms. With the increasing number of people turning to content creation online, platforms like YouTube offer a ready-made audience which you can use to your advantage.

The team at Pitch Black Productions understands how valuable an audience can be on the internet. As a video content production company based in the US, they create informative and entertaining videos across different platforms. With expertise in both digital media and content strategy, they’re able to create compelling narratives around various industries, including but not limited to fitness, real estate, food, technology and travel. 

As someone looking to make money from video content, you certainly don’t need to limit yourself to just one idea. Depending on your skillset and expertise, you might want to consider freelancing for different media companies or establishing yourself as an expert in a particular field and then using that expertise to become a freelancer. With so much competition, the ability to stand out from the crowd can be the key to landing new clients and securing regular work.

Viral Marketing & SEO From Video

While some might use the term ‘viral marketing’ to mean creating funny videos to go viral on social media, there’s more to it than meets the eye. When you understand how viral marketing works and how search engine optimization can boost your success on the internet, you’ll be able to take advantage of this trend and make money from video.

Established brands and media companies are researching and identifying the various platforms their target audience uses. With this in mind, they’re creating videos, infographics, e-books and other content to get noticed.

While established brands might not need your help to get noticed, if you want to make money from video content, then it’s vital that you find a way to get your name out there. Established brands might not need your help to get noticed, but they’ll certainly appreciate your help in securing their place on the internet. With a little effort and some digital savvy, you might be able to become a YouTube partner, build a massive social media following or secure a lucrative marketing contract. 

Monetise Your Channel & Subscription

If you have a YouTube channel with considerable amounts of content, such as a food channel or a technology channel, you can now turn this into a profitable venture. Indeed, you might want to consider exploring the opportunity to make money from ‘monetising’ your channel, rather than just relying on adverts. Depending on how much you’ve invested in your content and how much you’ve earned from other platforms, you might consider whether or not to pursue this route.

Live Broadcasting & Presenting

With the increasing number of people turning to live streaming on platforms like Twitch, you might want to consider exploring this avenue to see how much revenue you can generate. While live broadcasting might not seem like a direct route to financial gain, you could potentially develop a following on various platforms and then leverage this to secure bookings for various speaking engagements and potentially even become a presenting sponsor.

When planning to become a freelance writer, you’ll undoubtedly be asked about your rates. While it’s important to be mindful of your costs, with a little planning and research, you might be able to secure rates which are more profitable than you would for writing an article.

As you can see, there are various ways to make money from video content. While some might prefer to get their news from traditional journalists, the ability to make a profit from video content means that many people are now willing to try something new. With so much competition and the ever-increasing number of people turning to the internet for news, establishing yourself as a thought leader in your industry might just be the key to making a quick buck.