It’s no secret that teens and millennials are leading the way in digital marketing, as 96% of millennials use social media to learn about products and brands, compared to just 64% of baby boomers. Nowadays, if you’re not on social media or owned by a large corporation, you’re unlikely to reach many potential customers.
But that doesn’t mean that older generations aren’t trying their best to get in on the action. Evidently, some people are pretending to be a girl online to make money. We’re not talking about a frivolous Twitter account with a lot of pink emoji’s and meaningless hashtags. We’re talking about a full-fledged marketing strategy using fake Instagram profiles to attract potential customers.
The Pros And Cons Of Pretending To Be A Girl Online
To succeed as a girl online marketer, you need to consider the pros and cons of using this method. There are a lot of advantages to pretending to be a girl, which we’ll discuss below.
The advantages of pretending to be a girl online are extensive, so let’s take a look.
Being a girl is often considered a barrier to entry in the male-dominated field of marketing. But pretending to be a girl online can be a great way to get more engaged with your audience. According to HubSpot Blogs’ research, people are 28% more likely to participate in an online conversation with a girl, as opposed to a boy.
The key is to make sure that your fake profile represents a real girl. If you’re not sure how to do this, here are a few questions to ask yourself:
- Do you have a strong interest in fashion?
- Do you enjoy expressing yourself through your blog posts?
- Do you have a large social media following?
- Are you known for your sense of humor?
- Do you prefer to engage with customers through email marketing?
- Are you looking to become more involved in the fashion community?
If you answered ‘yes’ to at least three of these questions, you may want to consider creating a fake Instagram profile as a marketing strategy. You can then use tools like Hootsuite to engage with your audience across different platforms, including your blog.
Now, there are a few disadvantages to this strategy. First, your fake profile is only as good as your ability to convincingly act like a girl. If you’re not good at masking your true identity, then all of your hard work could go to waste. Second, your social media accounts will only ever be used for marketing purposes, so think of what you’ll be sacrificing in terms of authentic social media content.
According to HubSpot Blogs’ research, if you’re using social media to attract potential customers, you’re almost certainly going to generate some leads. But how many leads you’ll generate depends on many factors, not least of which is the quality of your content. If you want to see how many leads you can generate from your social media content, you can use tools like Ninja Forms to capture email addresses of readers who engage with your posts.
Now, if you want to follow up with them and possibly convert them into paying customers, you’ll need to do so manually. But at least you’ll know that somewhere in the world, someone is probably paying you for your efforts.
Gaining Brand Recognition
If you can get Google to think you’re a girl, you can get the company to display your brand in search results alongside other well-known brands. This could result in increased brand awareness as well as recognition.
To achieve this feat, you should start by forming a brand alliance with a well-known female-focused brand. Then, you can form a strategic alliance with a male-oriented brand that happens to be associated with females. For example, Burberry is well-known for its ladies’ scarves, so they may be the brand you’re looking for. But the fact that they’re also associated with motorcycles may not be the leverage you’re looking for when it comes to gaining brand recognition in the digital marketing sphere.
Building A Better Marketing Stack
A better way of putting it might be that creating a fake profile on social media is a great way to build a better marketing stack. Your social media accounts are a free tool for marketing, so don’t be afraid to make use of them, especially if you want to generate more leads and brand awareness. Plus, you can always use more traditional methods of marketing to complement your efforts on social media. For example, you could put up posters in prominent locations around town or launch a print campaign in a prominent magazine.
As much as we’d like to believe that millennials are going to change the world, I think it’s important that as marketers we continue to evolve with them. In 2022, being a girl online may no longer be necessary to make money, but if you want to generate more leads and brand awareness, it’s a strategy worth considering.