Reddit is an online social community where users can discuss topics and share content. Launched in 2005, it was initially built for pornography and was later redesigned for mainstream content.
With over 400 million monthly active users, Reddit is one of the biggest and most popular platforms on the web. The community is constantly evolving and growing, and with the recent popularity of live broadcasts from Reddit’s biggest events, it’s an ideal place for entrepreneurs to promote their products and services. If you’re looking to break into the digital marketing industry, Reddit is a gold mine.
However, it’s not all sunshine and rainbows. With the world’s largest online community growing at an exponential rate, it can be difficult to find the time to engage with the content that piques your interest. That’s where monetizing Reddit comes in. The question is: what’s the best way to make money as a Reddit user?
In this article, we’ll discuss how you can make money online from Reddit, including the best ways to make money as a brand new user and pros and cons of various income sources.
Monetizing Your Reddit Account
If you’re new to the world of online monetization, you’ll want to familiarize yourself with the various methods that exist. While you can’t directly make money from Reddit content (yet), you can take advantage of the community to drive sales for your own products and services. There are five ways to monetize your Reddit account:
1. Subscription Revenue
One of the simplest and most effective ways to make money from Reddit is through subscriptions. Just create a free account, set up a recurring payment for $5/month or $30/year, and you’re good to go. Whenever someone signs up for your subscription, you’ll earn a small amount of money from that person’s purchase. For instance, if someone spends $25/month on your subscription, you’ll earn $5. Since most people spend more than $5/month on subscriptions, you can assume that most of your audience is making at least $30/year just from this one method.
2. Affiliate Marketing
If you’re an experienced internet marketer, you can take advantage of Reddit’s massive audience to promote products and services related to the world of digital marketing. The best part is: you don’t have to have a physical product to promote. All you need is a website and you can get started. When someone clicks a product or service link on Reddit and makes a purchase, you’ll earn a small commission. It’s usually best to try and find products and services that are relevant to the audience of Reddit users. For instance, if most of your readers are interested in digital marketing and you promote a digital marketing product or service, you’re guaranteed to make money from this method. You can also create product reviews or do sponsored posts to generate more leads and sales.
3. Content Marketing
If you’re looking to improve your overall digital marketing strategy, you can learn a lot from analyzing the content that people are sharing on Reddit. Looking for ways to increase brand awareness and drive sales? Create content that fits the style and content marketing that will keep your audience engaged. When done right, content marketing can be one of the most profitable forms of digital marketing. Create high-quality content that is valuable to your audience, and you’ll achieve maximum returns.
4. Live Broadcasting
With the rise of live video, people are looking for ways to monetize video content. While you can’t directly earn money from live video content, you can take advantage of the fact that people are watching videos to drive online sales. In the past, people would go to websites to look at articles and get product information. Now, they’re seeking entertainment value and engaging with brands and products through live video.
You can use a service like Twitch to create a live streaming channel or use a tool like YouTube Live to broadcast yourself performing or teaching something.
People love live video, and it can be a powerful tool to connect with your audience. When done right, you can use live video to generate leads, build brands, and sell products.
5. App/Software Sales
Apps and software are becoming a major part of our everyday lives. Many of us spend more time on our phones than we do with our actual families. It would be a missed opportunity if all that digital space is unused. You can create a separate account just for your software or mobile app and start gathering email addresses for marketing purposes. When someone downloads your app or buys your software, you’ll earn a small commission.
The Pros and Cons of Making Money From Reddit
There are several pros and cons to making money from Reddit. First, the good thing is it’s very easy to setup. Second, as we’ve established, Reddit is extremely popular and has a very large audience. That means you can target the right audience and build a following. Finally, the bad thing is that, since people are constantly learning about new topics on Reddit, it can be difficult to gain trust when you’re just a newcomer. Below, we’ll discuss the pros and cons of making money from Reddit.
Pro
It’s extremely easy to set up an online store or blog with an affiliate link to purchase a product. As long as you have a product to promote and a sizable audience, you’ll be able to make money online through affiliate marketing. Setting up product reviews or doing sponsored posts for relevant brands is also quite easy. You don’t necessarily need a large budget to get started, so it’s an affordable way to make money online.
Con
There’s no secret that the world of digital marketing is crowded, and people are seeking ways to make money online. As a result, scammers prey on unsuspecting users, trying to gain access to their accounts and steal their hard-earned money. It’s always best to be careful who you allow to have access to your account. Since your entire livelihood depends on your ability to generate revenue, you want to ensure that you’re not putting yourself or your projects at risk.
Additionally, since Reddit is often the first place that people turn to when they’re seeking information about a particular topic, it can be difficult to gain trust when you’re promoting a brand or product that you don’t personally believe in. People are likely to believe that you’re trying to con them or trick them into purchasing a product that you know is harmful to their interests. Although this may not be your intention, this is often how it seems when you’re just a newcomer.
Pro
Since most people are purchasing online, you have the opportunity to target the right audience. While you can’t necessarily rely on YouTube views or Twitter followers to determine your success, you can control what content you create and how you engage with your audience. If you’re using Reddit to identify your target audience, create content that will keep them coming back for more.
Con
YouTube, Twitter, and other platforms make it easy to connect with large audiences and gain a following. However, this comes with its own set of problems. First, these platforms tend to favor established content creators. This can leave newcomers with little to no chance of being discovered and gaining any kind of traction. Second, these are all closed platforms. This means that, while you can connect with your audience, you can’t necessarily do much to further promote your content.
Additionally, these platforms are all about content. If you don’t have any content to share, it can be difficult to gain trust and build a following. To succeed in the world of digital marketing, you need to establish yourself as a thought leader in your industry. The best way to do this is through the creation and distribution of high-quality content. While it’s never easy to find the time to create content that’s both informative and entertaining, it’s worth it in the end.
Last but not least, establishing a presence on social media is becoming a necessity in today’s digital marketing. While you can certainly make money online without a presence on social media, it’ll be much harder to grow and thrive as a digital marketer if you don’t have a presence on at least two of the most popular social platforms: YouTube and Twitter.
Pro
Since YouTube and Twitter are always evolving to make their platforms more user-friendly and accessible, it’s important to constantly be learning and keeping up with the times. Due to this constant innovation and change, it’s easier to succeed as a digital marketer than ever before. In the past, this would’ve been difficult if not impossible.